Mainland Chinese social media Xiaohongshu highlights unlikely tourism spots in Hong Kong

Unassuming, tucked-away locations across Hong Kong have suddenly become tourism hotspots, partly because of a wave of influencers using the mainland Chinese social media platform Xiaohongshu. The word “little red book” refers to an Instagram-like social media platform that has hosted a surge in “city walk” guides offering details about photogenic spots. The guides have become popular among Mandarin speakers who hope to indulge in cultural experiences and find tips about taking the best share-worthy photos. The Post caught up with some visitors on the Xiaohongshu path to learn how it affects the Hong Kong tourism experience.