Virtual reality and augmented reality (VR and AR)

Hong Kong VR startup creates Star Trek’s ‘Holodeck’ experience

Founded in Hong Kong in 2016, Sandbox VR has developed into one of the world’s leading virtual reality (VR) game companies.

Steve Zhao started the company from scratch – building a team of seven people and an initial investment of less than US$1 million.

Since then, the company has raised US$68 million from the likes of Alibaba – which owns the SCMP – and American venture capital firm Andreessen Horowitz, and competes with producers such as The Void, which partnered with Disney to launch a Star Wars VR attraction.

Industry analysts say the industry has a dazzling future. Worldwide spending on augmented and virtual reality expected to surpass US$20 billion by 2019, according to technology research firm International Data Corporation (IDC).

SCMP reporter Zen Soo recently had a chance to experience Sandbox VR’s latest technology. He joined founder Zhao at the company’s store in Hong Kong’s Tsim Sha Tsui district to try a full-body, free-roaming VR experience.

July 22, 2019