Meta opens a physical retail store where customers take a first look at virtual reality

Meta opened its first bricks-and-mortar store on May 9, 2022, in the Silicon Valley town of Burlingame, California. It gives customers an opportunity to experience virtual reality devices, including Ray-Ban smart glasses, Portal video-calling devices and Oculus VR headsets. Meta was recently rebranded from Facebook, the world’s largest social media company, which has invested heavily in virtual and augmented reality to build the “metaverse” or immersive, shared virtual spaces.