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Audemars Piguet
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Audemars Piguet

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Audemars Piguet
Audemars Piguet
The latest insight on the ultra luxury Swiss watch manufacturer, responsible for some of the most complicated movements in the watchmaking world
Chairman / President
Alessandro Bogliolo
CEO / Managing Director
Ilaria Resta
Industry
Luxury
Website
audemarspiguet.com
Headquarters address
Route de France 16 1348 Le Chenit Switzerland
Year founded
1875
Raye, now 28, has clear ideas about her music career. Photo: Audemars Piguet
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From left: A. Lange & Söhne Cabaret Tourbillon in Honeygold; Audemars Piguet x Swatch Royal Pop; Patek Philippe ref. 2523 South America World Time. Photos: Handout
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‘People got crazy’: Swatch’s US$400 Royal Pop watch and drop-culture madness

After the Audemars Piguet x Swatch watch launched to ‘mosh pit’ vibes from Europe to Asia, buyers are being assured there’s no shortage.

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Style Edit

Style Edit: Swatch and Audemars Piguet unveil Royal Pop pocket watches

The 2 iconic Swiss brands collaborated on these brash watches-on-a-lanyard, which are multicoloured mash-ups of the Royal Oak and Pop collections.

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Style Edit: Christie’s Hong Kong Luxury Week features a jadeite masterpiece

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The Ethereal Jadeite Necklace is the centrepiece of Christie’s Hong Kong’s Magnificent Jewels auction on May 26, part of Hong Kong Luxury Week. Photo: Handout
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‘It’s nasty’: Swatch-Audemars Piguet watch hype ignites global shopping chaos

From New York to Milan, buyers push and shove each other to get their hands on the ‘Royal Pop’ timepieces.

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Scalpers list Swatch-Audemars Piguet watches hours after launch in Hong Kong

Dozens braved rain and queued for days to snap up ceramic pocket watches, with resale prices nearly seven times their retail value.

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Why did Hongkongers queue round the clock for a new watch?

‘Royal Pop’ ceramic pocket-style watches, a collaboration between Audemars Piguet and Swatch, set to go on sale on Saturday.

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People queue up outside the Swatch store in Causeway Bay. Photo: Edmond So
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Is Swatch teasing a Royal Oak collaboration with Audemars Piguet?

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Style Edit: Audemars Piguet launches a new atelier at Watches and Wonders 2026

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Biver Automatique Obsidian Mahogany. Photo: Handout
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8 smaller women’s watches that made a big impact at Watches and Wonders

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Piaget’s Sixtie watch is a prime example of this year’s smaller models, which make an impact with their elegance or else their ornate finishes. Photo: Handout
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Style Edit: Audemars Piguet’s new Royal Oak and Code 11.59 watches, and more

The watchmaker also added the experimental Neo-Frame Jumping Hour and 150 Heritage pocket watch pieces, and hosted an Audemars Piguet Social Club event in Macau.

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Richard Mille’s highly skeletonised RM 41-01 Tourbillon Soccer in Red Carmin Basalt TPT. Photo: Handout
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Style Edit: Audemars Piguet’s contrasting watch releases

Two very different approaches to making a head-turning timepiece – one recalls a sleek 1929 reference, the other a jewel-like aesthetic.

The new Audemars Piguet Neo Frame Jumping Hour is compact and resolutely graphic, with a design that draws on a reference created at the height of the Streamline Moderne movement in the 1920s. Photo: Handout
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Beyond sales appointments, luxury watchmakers are building deeper client relationships with new hospitality concepts. Photo: Handout
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The Henderson (centre) houses tenants including Christie’s and Point72. Photo: Yik Yeung-man
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The Bulgari Serpenti Tubogas with the new Calibre BVS 100 Lady Solotempo was revealed at LVMH Watch Week 2025. Photo: Handout
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Nadine Ghosn on stacking luxury watches with her Crayola and Toothbrush jewellery

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