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Audemars Piguet
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Audemars Piguet

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Audemars Piguet
Audemars Piguet
The latest insight on the ultra luxury Swiss watch manufacturer, responsible for some of the most complicated movements in the watchmaking world
Chairman / President
Alessandro Bogliolo
CEO / Managing Director
Ilaria Resta
Industry
Luxury
Website
audemarspiguet.com
Headquarters address
Route de France 16 1348 Le Chenit Switzerland
Year founded
1875
Phillips is auctioning a pre-production F.P. Journe; Andrew Garfield sports the IWC Ingenieur 35 Pool Blue at Wimbledon; Longines releases the Conquest Heritage Central Power Reserve in light blue. Photos: Wirelmage; Handouts
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5 top watch moments in July, from Wimbledon wrist game to an F.P. Journe for auction

Former Audemars Piguet CEO unveils a new brand, IWC and Longines lean into blue dials, and a US watch retailer sues over Trump tariffs on Swiss imports.

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Why tantalum is the ‘final boss’ of watchmaking materials

Notoriously difficult to work with, the blue-grey metal is nevertheless appealing to independent horologists like H. Moser & Cie, Atelier Wen, Fleming and Ming.

Atelier Wen Inflection with fumé enamel green dial and hand-hammered silver dial base. Photo: Handout
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The 30-something Italian’s works, like his mock American Vogue cover and Met Gala fashion imagery, have drawn approval from his Instagram followers.

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May’s hottest watch moments and major new releases

An unlikely pocket watch tie-up went viral, Kevin Hart dazzled with luxury watches at his Netflix roast, and Omega released a James Bond special.

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Fashion

‘People got crazy’: Swatch’s US$400 Royal Pop watch and drop-culture madness

After the Audemars Piguet x Swatch watch launched to ‘mosh pit’ vibes from Europe to Asia, buyers are being assured there’s no shortage.

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Watches from the limited-edition ‘Royal Pop’ watch, a collaboration between Swiss watch maker Swatch and luxury brand Audemars Piguet, are displayed in the window of a Swatch store as they are currently out of stock in Paris, France, May 18, 2026. REUTERS/Alice Sacco
Style Edit

Style Edit: Swatch and Audemars Piguet unveil Royal Pop pocket watches

The 2 iconic Swiss brands collaborated on these brash watches-on-a-lanyard, which are multicoloured mash-ups of the Royal Oak and Pop collections.

Style Edit

Style Edit: Christie’s Hong Kong Luxury Week features a jadeite masterpiece

The week of sales coincides with the house’s 40th anniversary in the region and puts stand-out wines, handbags and watches in the spotlight.

France

‘It’s nasty’: Swatch-Audemars Piguet watch hype ignites global shopping chaos

From New York to Milan, buyers push and shove each other to get their hands on the ‘Royal Pop’ timepieces.

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People wait in line to enter the Swatch store in Times Square in New York on Saturday. Photo: AFP
Hong Kong economy

Scalpers list Swatch-Audemars Piguet watches hours after launch in Hong Kong

Dozens braved rain and queued for days to snap up ceramic pocket watches, with resale prices nearly seven times their retail value.

People queue up outside the Swatch store on the first day of the “Royal Pop” collection sale in Tsim Sha Tsui. Photo: Edmond So
Hong Kong economy

Why did Hongkongers queue round the clock for a new watch?

‘Royal Pop’ ceramic pocket-style watches, a collaboration between Audemars Piguet and Swatch, set to go on sale on Saturday.

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5 watch moments in April and May 2026 – from the Met Gala to a shocking theft

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Timepieces

Is Swatch teasing a Royal Oak collaboration with Audemars Piguet?

The cryptic “Royal” ad, featuring the same font Audemars Piguet uses on its iconic model, has sparked speculation among collectors and watch enthusiasts.

Audemars Piguet Royal Oak Perpetual Calendar John Mayer Limited Edition timepiece. Photo: Getty Images
Style Edit

Style Edit: Audemars Piguet launches a new atelier at Watches and Wonders 2026

At the annual Geneva event, the maison announced the Atelier des Établisseurs to preserve traditional watchmaking skills, and also released 3 distinctive new models.

The Audemars Piguet booth at Watches and Wonders Geneva 2026. Photo: Handout
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The dark allure of hardstone watch dials, from Rolex and Chopard

Materials like tiger’s eye, onyx and obsidian are lending unique depth and character to watch designs by Van Cleef & Arpels and more.

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8 smaller women’s watches that made a big impact at Watches and Wonders

Dainty yet highly decorated pieces from brands like Chanel, Jaeger-LeCoultre, Chopard, Bulgari and Audemars Piguet redefine opulence and steal the spotlight.

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Watches and Wonders

Watches and Wonders 2026: travel disruptions and glittering debuts

Richemont’s 10 maisons created plenty of buzz, while Patrick Dempsey dropped in at Tag Heuer and Usher is expected at Jaeger-LeCoultre.

The Audemars Piguet booth at Watches and Wonders 2026, currently underway in Geneva. Photo: EPA
Style Edit

Style Edit: Audemars Piguet’s new Royal Oak and Code 11.59 watches, and more

The watchmaker also added the experimental Neo-Frame Jumping Hour and 150 Heritage pocket watch pieces, and hosted an Audemars Piguet Social Club event in Macau.

Style Edit

Style Edit: Richard Mille’s limited edition RM 41-01 Tourbillon Soccer

Complications track the score and phases of a match, while the watch is available in 2 versions – Dark Blue Quartz TPT and Red Carmin Basalt TPT.

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Luxury brands bet on growth as well-heeled tourists flock to Hong Kong events

Over 60 new brands set to join upscale Tsim Sha Tsui shopping centre as part of tenant overhaul covering about 30 per cent of its retail space.

K11 Musea in Tsim Sha Tsui. Photo: Jelly Tse
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5 watch moments in February 2026: the Baftas, Jungkook’s new role and more

Breitling partners with Aston Martin, Louis Vuitton collaborates with De Bethune, and Swiss jump-hour watch brand Niton is revived.

Louis Vuitton collaborates with De Bethune on the Louis Varius; Jungkook is announced as ambassador for Hublot; and the Swiss jump-hour watch brand Niton is revived. Photos: Handout
Style Edit

Style Edit: Audemars Piguet’s contrasting watch releases

Two very different approaches to making a head-turning timepiece – one recalls a sleek 1929 reference, the other a jewel-like aesthetic.

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How these luxury watchmakers are going beyond boutiques

Luxury watchmakers from Richard Mille to Vacheron Constantin and Jaeger-LeCoultre now offer homelike spaces for deeper client connections.

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How Bad Bunny rocked the Super Bowl halftime show with his fashion choices

The Puerto Rican rapper delivered a Spanish-only set, while Lady Gaga – in a blue dress by Luar – performed the only English lines of the show.

Puerto Rican star Bad Bunny sang only in Spanish for his Super Bowl halftime performance on Sunday. Photo: TNS
Timepieces

How luxury houses are reviving elaborate goldsmithing techniques on watches

Breguet, Piaget and Buccellati are 3 more famous brands adding elaborate handcrafting to the gold surfaces of their timepieces.

Luxury watch houses are reviving skilled goldsmithing techniques, such as hand engraving for the creation of the Vacheron Constantin Les Cabinotiers Tour de l’Île. Photo: Handout
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Why luxury watchmakers think the timing is right to go smaller

Discover the allure of smaller dials, from Bulgari’s Serpenti to Omega’s Aqua Terra, blending elegance with high horology precision.

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