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Audemars Piguet
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Audemars Piguet

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Audemars Piguet
Audemars Piguet
The latest insight on the ultra luxury Swiss watch manufacturer, responsible for some of the most complicated movements in the watchmaking world
Chairman / President
Alessandro Bogliolo
CEO / Managing Director
Ilaria Resta
Industry
Luxury
Website
audemarspiguet.com
Headquarters address
Route de France 16 1348 Le Chenit Switzerland
Year founded
1875
The Audemars Piguet booth at Watches and Wonders Geneva 2026. Photo: Handout
Style Edit

Style Edit: Audemars Piguet launches a new atelier at Watches and Wonders 2026

At the annual Geneva event, the maison announced the Atelier des Établisseurs to preserve traditional watchmaking skills, and also released 3 distinctive new models.

Timepieces

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8 smaller women’s watches that made a big impact at Watches and Wonders

Watches and Wonders

Watches and Wonders 2026: travel disruptions and glittering debuts

Richemont’s 10 maisons created plenty of buzz, while Patrick Dempsey dropped in at Tag Heuer and Usher is expected at Jaeger-LeCoultre.

The Audemars Piguet booth at Watches and Wonders 2026, currently underway in Geneva. Photo: EPA
Style Edit

Style Edit: Audemars Piguet’s new Royal Oak and Code 11.59 watches, and more

The watchmaker also added the experimental Neo-Frame Jumping Hour and 150 Heritage pocket watch pieces, and hosted an Audemars Piguet Social Club event in Macau.

Style Edit

Style Edit: Richard Mille’s limited edition RM 41-01 Tourbillon Soccer

Complications track the score and phases of a match, while the watch is available in 2 versions – Dark Blue Quartz TPT and Red Carmin Basalt TPT.

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K11 Musea in Tsim Sha Tsui. Photo: Jelly Tse
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Style Edit

Style Edit: Audemars Piguet’s contrasting watch releases

Two very different approaches to making a head-turning timepiece – one recalls a sleek 1929 reference, the other a jewel-like aesthetic.

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How these luxury watchmakers are going beyond boutiques

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Beyond sales appointments, luxury watchmakers are building deeper client relationships with new hospitality concepts. Photo: Handout
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How luxury houses are reviving elaborate goldsmithing techniques on watches

Breguet, Piaget and Buccellati are 3 more famous brands adding elaborate handcrafting to the gold surfaces of their timepieces.

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Why luxury watchmakers think the timing is right to go smaller

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The Bulgari Serpenti Tubogas with the new Calibre BVS 100 Lady Solotempo was revealed at LVMH Watch Week 2025. Photo: Handout
Jewellery

Nadine Ghosn on stacking luxury watches with her Crayola and Toothbrush jewellery

The designer likes to stack watches by maisons like Patek Philippe and Audemars Piguet with her brand’s Crayola and Toothbrush jewellery.

Nadine Ghosn on her favourite watches, and how her popular and quirky designs, including her Toothbrush and Crayola jewellery, came to be. Photo: Jocelyn Tam
Timepieces

9 top moments in watches in 2025: Trump tariffs, Urban Jürgensen and more

Taylor Swift announced her engagement wearing a Cartier Santos Demoiselle, while Aaron Taylor-Johnson was named Omega’s new brand ambassador.

Style Edit

Style Edit: Audemars Piguet’s innovation at Dubai Watch Week

The luxury Swiss horology brand has been creating coveted perpetual calendars since 1948 – and just launched a new technology.

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Style Edit

Style Edit: Collabs, creativity and crystal-ball gazing at Fashion Asia 2025

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The centrepiece of “Fashion Compass”, this year’s “10 Asian Designers to Watch” exhibition held from December 5-7 at the Clockenflap Music & Arts Festival in Central, Hong Kong. Photo: Handout
Timepieces

6 lush coffee table books to gift the watch lover in your life

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Why irregular watch designs are more than mere novelties

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Style according to … fashion designer to the stars, Tamara Ralph

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Fashion designer Tamara Ralph offers her personal pick of films, beauty brands and hotels. Photo: Handout
Timepieces

October’s biggest watch moments, from Rolex, Omega, Patek Philippe and others

Celebrities turned heads with rare timepieces, while Louis Vuitton, Cartier, Hublot and Breguet unveiled groundbreaking designs.

From left: Audemars Piguet releases a new Royal Oak chronograph with an improved reset system; Timothée Chalamet promotes his new film with an Urban Jürgensen on the wrist; Louis Vuitton taps its first ever watch for the Monterey. Photos: Handout; Getty Images
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From childhood Flik Flaks to six-figure grails: 3 watch collectors open up

Explore horology through the eyes of Hong Kong timepiece obsessives Mervin Ling, Felicity Ng and Kai Huang.

Timepieces

WAG watches? Georgina Rodríguez’s ultra-luxury timepiece collection

Cristiano Ronaldo’s fiancée has a taste for superb timepieces, wearing rare and exquisite models that range from Hublot and Audemars Piguet to Richard Mille.

Timepieces

September’s horological highs, from Geneva Watch Days to a Royal Oak for RiRi

Watches and Wonders announced new brands joining the line-up for 2026, while Mark Zuckerberg sported a Greubel Forsey prototype.

September 2025’s biggest timepiece moments included (from left) IWC launching its certified pre-owned programme “IWC. Curated.”, Rihanna announcing the birth of her daughter while sporting an Audemars Piguet Royal Oak, and Ferdinand Berthoud releasing the Naissance d’une Montre 3 at Geneva Watch Days. Photos: Handout, Instagram
Timepieces

Lionel Messi’s colourful watches – from a ‘Barbie’ Rolex to Flamingo Blue Tudor

The Inter Miami football player rocks a Patek Philippe Cubitus, Rolex Daytonas, and unique Audemars Piguet Royal Oaks.

Lionel Messi boasts a flashy watch collection, including this limited edition “Barbie” Rolex Daytona. Photos: Getty Images, Handout
Timepieces

9 of Rihanna’s luxury watches, from Cartier and Rolex to Jacob & Co

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