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Audemars Piguet
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Audemars Piguet

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Audemars Piguet
Audemars Piguet
The latest insight on the ultra luxury Swiss watch manufacturer, responsible for some of the most complicated movements in the watchmaking world
Chairman / President
Alessandro Bogliolo
CEO / Managing Director
Ilaria Resta
Industry
Luxury
Website
audemarspiguet.com
Headquarters address
Route de France 16 1348 Le Chenit Switzerland
Year founded
1875
Rectangular watches like the Jaeger-LeCoultre Reverso Milanese are back in favour, with collectors seeking a more elegant and distinctive silhouette as smartwatches and fitness bands proliferate. Photo: Handout
Timepieces

Why collectors are buying rectangular watches again

Driven by a revival in classic elegance, rectangular cases are capturing a new generation of collectors looking beyond standard round sports watches.

Style Edit

Style Edit: Audemars Piguet makes a splash with 9 new Royal Oak Offshore models

Timepieces

5 top watch moments in July, from Wimbledon wrist game to an F.P. Journe for auction

Celebrity style

‘Iced out’ watches and bejewelled chains: 5 hip-hop stars with the priciest bling

A US$39 million stash takes the bling throne … but which rapper got a 10-carat diamond surgically embedded into his forehead?

Drake (left) and Jay-Z are on the list of hip-hop stars with the most expensive jewellery collections. Photos: @montreality/Instagram
Fame and celebrity

Raye on her uncompromising rise to stardom – interview

The British singer-songwriter has hit albums, billions of Spotify streams, and gigs at Glastonbury and Montreux Jazz Festival to show for years of hard work.

Timepieces

Why tantalum is the ‘final boss’ of watchmaking materials

Notoriously difficult to work with, the blue-grey metal is nevertheless appealing to independent horologists like H. Moser & Cie, Atelier Wen, Fleming and Ming.

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Artificial intelligence

Meet Rick Dick, the AI artist blurring reality with playful imagery – interview

The 30-something Italian’s works, like his mock American Vogue cover and Met Gala fashion imagery, have drawn approval from his Instagram followers.

AI artist Rick Dick’s work is both playful and provocative. Photos: @rickdick_/Instagram
Timepieces

May’s hottest watch moments and major new releases

An unlikely pocket watch tie-up went viral, Kevin Hart dazzled with luxury watches at his Netflix roast, and Omega released a James Bond special.

Fashion

‘People got crazy’: Swatch’s US$400 Royal Pop watch and drop-culture madness

After the Audemars Piguet x Swatch watch launched to ‘mosh pit’ vibes from Europe to Asia, buyers are being assured there’s no shortage.

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Style Edit

Style Edit: Swatch and Audemars Piguet unveil Royal Pop pocket watches

The 2 iconic Swiss brands collaborated on these brash watches-on-a-lanyard, which are multicoloured mash-ups of the Royal Oak and Pop collections.

The Royal Pop Swatch and Audemars Piguet collaboration firmly focuses on fun. Photo: Handout
Style Edit

Style Edit: Christie’s Hong Kong Luxury Week features a jadeite masterpiece

The week of sales coincides with the house’s 40th anniversary in the region and puts stand-out wines, handbags and watches in the spotlight.

The Ethereal Jadeite Necklace is the centrepiece of Christie’s Hong Kong’s Magnificent Jewels auction on May 26, part of Hong Kong Luxury Week. Photo: Handout
France

‘It’s nasty’: Swatch-Audemars Piguet watch hype ignites global shopping chaos

From New York to Milan, buyers push and shove each other to get their hands on the ‘Royal Pop’ timepieces.

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Hong Kong economy

Scalpers list Swatch-Audemars Piguet watches hours after launch in Hong Kong

Dozens braved rain and queued for days to snap up ceramic pocket watches, with resale prices nearly seven times their retail value.

Hong Kong economy

Why did Hongkongers queue round the clock for a new watch?

‘Royal Pop’ ceramic pocket-style watches, a collaboration between Audemars Piguet and Swatch, set to go on sale on Saturday.

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People queue up outside the Swatch store in Causeway Bay. Photo: Edmond So
Timepieces

5 watch moments in April and May 2026 – from the Met Gala to a shocking theft

Timothée Chalamet joins Urban Jürgensen, Connor Storrie and Colman Domingo wear Omega at the Met Gala, and Watches and Wonders returns.

From left: Watches and Wonders 2026; Cleguer Inspiration One; Heated Rivalry star Connor Storrie wearing Omega at the Met Gala. Photos: Handout, Reuters
Timepieces

Is Swatch teasing a Royal Oak collaboration with Audemars Piguet?

The cryptic “Royal” ad, featuring the same font Audemars Piguet uses on its iconic model, has sparked speculation among collectors and watch enthusiasts.

Style Edit

Style Edit: Audemars Piguet launches a new atelier at Watches and Wonders 2026

At the annual Geneva event, the maison announced the Atelier des Établisseurs to preserve traditional watchmaking skills, and also released 3 distinctive new models.

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Timepieces

The dark allure of hardstone watch dials, from Rolex and Chopard

Materials like tiger’s eye, onyx and obsidian are lending unique depth and character to watch designs by Van Cleef & Arpels and more.

Biver Automatique Obsidian Mahogany. Photo: Handout
Timepieces

8 smaller women’s watches that made a big impact at Watches and Wonders

Dainty yet highly decorated pieces from brands like Chanel, Jaeger-LeCoultre, Chopard, Bulgari and Audemars Piguet redefine opulence and steal the spotlight.

Watches and Wonders

Watches and Wonders 2026: travel disruptions and glittering debuts

Richemont’s 10 maisons created plenty of buzz, while Patrick Dempsey dropped in at Tag Heuer and Usher is expected at Jaeger-LeCoultre.

Style Edit

Style Edit: Audemars Piguet’s new Royal Oak and Code 11.59 watches, and more

The watchmaker also added the experimental Neo-Frame Jumping Hour and 150 Heritage pocket watch pieces, and hosted an Audemars Piguet Social Club event in Macau.

Audemars Piguet’s AP House in Macau is part of a global network of such spaces, where watch lovers can meet to share their passion for luxury timepieces. Photo: Handout
Style Edit

Style Edit: Richard Mille’s limited edition RM 41-01 Tourbillon Soccer

Complications track the score and phases of a match, while the watch is available in 2 versions – Dark Blue Quartz TPT and Red Carmin Basalt TPT.

Richard Mille’s highly skeletonised RM 41-01 Tourbillon Soccer in Red Carmin Basalt TPT. Photo: Handout
Hong Kong economy

Luxury brands bet on growth as well-heeled tourists flock to Hong Kong events

Over 60 new brands set to join upscale Tsim Sha Tsui shopping centre as part of tenant overhaul covering about 30 per cent of its retail space.

Timepieces

5 watch moments in February 2026: the Baftas, Jungkook’s new role and more

Breitling partners with Aston Martin, Louis Vuitton collaborates with De Bethune, and Swiss jump-hour watch brand Niton is revived.

Style Edit

Style Edit: Audemars Piguet’s contrasting watch releases

Two very different approaches to making a head-turning timepiece – one recalls a sleek 1929 reference, the other a jewel-like aesthetic.

The new Audemars Piguet Neo Frame Jumping Hour is compact and resolutely graphic, with a design that draws on a reference created at the height of the Streamline Moderne movement in the 1920s. Photo: Handout
Timepieces

How these luxury watchmakers are going beyond boutiques

Luxury watchmakers from Richard Mille to Vacheron Constantin and Jaeger-LeCoultre now offer homelike spaces for deeper client connections.

Beyond sales appointments, luxury watchmakers are building deeper client relationships with new hospitality concepts. Photo: Handout
Fashion

How Bad Bunny rocked the Super Bowl halftime show with his fashion choices

The Puerto Rican rapper delivered a Spanish-only set, while Lady Gaga – in a blue dress by Luar – performed the only English lines of the show.

Timepieces

How luxury houses are reviving elaborate goldsmithing techniques on watches

Breguet, Piaget and Buccellati are 3 more famous brands adding elaborate handcrafting to the gold surfaces of their timepieces.

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