TOPIC

/ company

Boucheron

(宝诗龙)

Boucheron

宝诗龙

The latest news on Boucheron, luxury jewellery and watch house, including fashion news and updates.

Chairman / President

Philippe Boucheron

CEO / Managing Director

Didier Laurens

CFO / Finance Director

Didier Laurens

Industry

Fashion & Beauty

Website

boucheron.com

Headquarters address

Paris, France

Year founded

1858

Tilda Swinton in Chanel, wearing a diamond brooch at the 2026 EE Bafta Film Awards. Photo: Handout

Jewellery

Why brooches are the jewellery trend taking over red carpets

The ‘bro brooch’ swept awards season and the fall/winter 2026 runways – and Pinterest data confirms searches for brooch styling are surging.

21 Jun 2026 - 6:00AM

Fashion

Dare to bare: shirtless suiting has taken over the red carpet

16 Jun 2026 - 6:00AM

Cannes Film Festival

The stand-out looks at Cannes – from Demi Moore to Daisy Edgar-Jones

22 May 2026 - 5:20PM

Jewellery

Why black jewellery is in, among luxury brands as well as celebrities

From big names like Boucheron to independent designers from Anabela Chan to Repossi, jewellers are leaning into black.

27 Apr 2026 - 6:00PM

Jennifer Lawrence in black jewellery, pictured in New York City, last November. Photo: Aeon/GC Images

Style Edit

Style Edit: 4 reimagined historic necklaces celebrate Boucheron’s founder

Creative director Claire Choisne has launched Nom: Boucheron Prénom: Frédéric, the latest of the maison’s Histoire de Style collections.

16 Feb 2026 - 10:00AM

Jewellery

Luxury jewellery designers are embracing spirituality and mindfulness

Local brands fuse traditional Chinese motifs with a modern aesthetic, while Boucheron takes inspiration from Japanese art and philosophy.

28 Dec 2025 - 7:00AM

Jewellery

7 most creative new jewellery drops

This season sees some exciting updates in the jewellery world – from Chanel’s Première Galon watch worn by Gracie Abrams, to Maya Hawke modelling for Prada.

20 Nov 2025 - 6:00PM

Stray Kids’ Bang Chan is a Fendi ambassador. Photo: Handout

Style Edit

Style Edit: Boucheron’s new Flèche collection of diamond jewellery

Claire Choisne brings fresh life to a 160-year-old design classic with new brooches, rings, a bracelet, choker, pendant and hoop earrings.

29 Sep 2025 - 10:00AM

Jewellery

Boucheron brand ambassador Daisy Edgar-Jones on her love for jewellery

The actress made her breakthrough with Normal People – here, she tells us about her 3 must-have jewellery pieces and more.

3 Sep 2025 - 5:00PM

Luxury brands

Style shoot: Fendi fashion and Boucheron Quatre collection jewellery

Photographer Pablo Freda and stylist Joanne M. Kennedy showcase Fendi’s classic silhouettes and Boucheron’s fine jewellery.

20 Aug 2025 - 1:55PM

Jewellery

5 jewellery houses showing how varied inspiration can be

Evoking Hollywood’s golden age (and the Oscar statue), Chanel’s Silhouette Clock Statuette features founder Gabrielle ‘Coco’ Chanel looking up into a starry sky.

9 Jul 2025 - 2:34PM

Move bracelets and rings. Photo: Messika

Style Edit

Style Edit: Boucheron’s Carte Blanche collection focuses on nature’s beauty

The maison, founded in the 19th century by Frédéric Boucheron, is still based in Paris’ Place Vendôme, and still pushing the bounds of creativity in high jewellery.

18 Jul 2025 - 12:44PM

Timepieces

Ace the accessories game: winning watches and jewellery

Start with a classic watch and jewellery, then add a quirky touch with lockets or the Dado range of charms by Marie Lichtenberg.

16 May 2025 - 12:00PM

Masterpieces

From the runway to the red carpet, floral jewellery’s maximalist bloom

They may be timeless, but floral motifs are experiencing a significant resurgence – as seen on the red carpet and in new high jewellery collections embracing maximalism.

16 May 2025 - 5:01PM

Floral motifs are experiencing a resurgence – as seen on the red carpet, the runway, and in new high jewellery collections embracing maximalism. Photo: Getty Images

Style Edit

Style Edit: Claire Choisne’s Untamed Nature collection for Boucheron

The maison’s latest high jewellery collection is inspired by its founder Frédéric Boucheron’s love of nature as well as the forms of plants like lingonberry, thistle and fuchsia.

24 Feb 2025 - 10:00AM

Boucheron’s Untamed Nature, creative director Claire Choisne’s latest Histoire de Style collection, celebrates the beauty and variety of plants and insects. Photo: Handout

Special Report - Jewellery

High jewellery collections find inspiration in whimsical childhood themes

Whimsical childhood favourites like fairies, clowns and cute animals are transformed into wearable art.

3 Feb 2025 - 4:00PM

High Jewellery

Why geometric jewellery has always been timeless, as Chaumet and Chopard show

Luxury jewellery brands are incorporating hexagons, cubes and sleek lines in their contemporary collections.

18 Dec 2024 - 5:00AM

High Jewellery

Inspired by the everyday: jewellery that makes the functional fantastic

Nadine Ghosn’s Crayon bracelets are kooky fun while Chanel went for a sautoir/earphone mash-up and Cartier strung a watch onto a blinged-up carabiner

27 Oct 2024 - 6:00AM

Boucheron and other jewellery brands have long played with the idea of making jewellery out of more everyday objects. Photos: Handout

Style Edit

Style Edit: Technology forms the core of Boucheron’s Quatre 5D Memory ring

The French jewellery house has a special something embedded in its Quatre 5D Memory – a recollection of a childhood by the ocean, in the form of audio data.

22 Oct 2024 - 4:11PM

Style Edit

Style Edit: Celebrating 20 years of Boucheron’s Quatre ring

New plays on the Boucheron Quatre Classique ring mark the anniversary, through necklaces, bracelets, a belt and a hair jewel.

30 Sep 2024 - 10:00AM

High Jewellery

4 jewellery highlights of August – from Chanel to Chaumet

Chanel’s Première watch is also a necklace, with a microphone and earphones to take and make phone calls or listen to music

31 Aug 2024 - 2:00PM

Chanel recruited Lily-Rose Depp to bring an extra glamour to its latest high jewellery launch, while Boucheron, Chaumet and Mellerio also had dazzling new offerings. Photos: Handouts

Luxury brands

6 luxury gifts for loved ones, from jewellery to colourful collectible homeware

Louis Vuitton and Boucheron bring the bling, but there’s also bold modern homeware from Ottolenghi x Serax and Marimekko, plus a necklace from Chantal Shafie that holds Nomad caviar

19 Mar 2024 - 10:30AM

6 of the latest luxury gifts spanning Louis Vuitton and Boucheron jewellery, a Diptyque scent, designer tableware and even a necklace that holds caviar. Photos: Handout

Lunar New Year

Dragon bling: red jewellery trends just in time for Lunar New Year

Van Cleef & Arpels, Bottega Veneta and Boucheron are among those releasing bold new collections that happily connect with Asian demand for the lucky colour as we welcome the Chinese Year of the Dragon

6 Feb 2024 - 4:00PM

Special Report - Jewellery

Maximum impact: how bold, colourful high jewellery is brightening the season

From sea anemones to the four seasons to the birth of planet Earth, the natural world is providing inspiration for maximalist jewellery pieces, with Boucheron and Piaget joining the trend

4 Jan 2024 - 5:00PM

Special Report - Jewellery

High jewellery in 2024: the trends, products and predictions you should know

In a word, elegance – from classy pearls by Van Cleef & Arpels and Annoushka Ducas, to maximalist Tiffany & Co. and Boucheron cuffs, and glamorous Harry Winston and Chaumet cocktail rings

1 Jan 2024 - 3:00PM

Van Cleef & Arpels Le Grand Tour collection, Dea Eterna Clip

Special Report - Jewellery

Divas to disco: how retro culture is driving today’s high jewellery designs

Boucheron cites the 80s Rubik’s Cube and New Wave, Stephen Webster channels New Romantic pop, Tiffany & Co. and Piaget are inspired by 70s disco, while Chanel looks back to its 30s Jazz Age collection

28 Dec 2023 - 4:00PM

How high jewellery designers are being inspired by retro culture: from Coco Chanel’s 30s Jazz Age collection, to Tiffany & Co. and Piaget drawing on the 70s, and Boucheron and Stephen Webster the 80s. Pictured: Boucheron More Is More, This Is Not a Ring. Photos: Handout

Special Report - Jewellery

Is modular jewellery the future of fashion? 2023’s best detachable pieces

This year Chanel, Boucheron, Chaumet and De Beers all unveiled ingenious detachable pieces that prove once and for all that luxury and versatility can go hand in hand

27 Dec 2023 - 4:00PM

Special Report - Jewellery

All choked up: how neck jewellery evolved, from ancient Egypt to Kendall Jenner

Spring/summer 2024 sees chokers everywhere – from Christian Dior to Vivienne Westwood – on models including Kendall Jenner, with neck jewellery also increasingly being worn by men

26 Dec 2023 - 4:00PM

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