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Jewellery

Style Edit: Boucheron’s new Flèche collection of diamond jewellery

STORYSCMP Style Reporter
Boucheron’s creative director Claire Choisne has brought fresh direction to a 160-year-old design classic with new jewellery using the brand’s arrow motif. Photo: Handout
Boucheron’s creative director Claire Choisne has brought fresh direction to a 160-year-old design classic with new jewellery using the brand’s arrow motif. Photo: Handout
Style Edit

Claire Choisne brings fresh life to a 160-year-old design classic with new brooches, rings, a bracelet, choker, pendant and hoop earrings

This year Boucheron revisits one of its most enduring motifs with Flèche, a new collection of eight diamond pieces that reimagine the arrow in both literal and figurative form. Under creative director Claire Choisne, the maison distils over 160 years of design heritage into a contemporary language that’s precise, monochrome and free from excess.
Polishing a finished arrow for the Boucheron Flèche collection. Photo: Handout
Polishing a finished arrow for the Boucheron Flèche collection. Photo: Handout
The arrow first appeared in Boucheron’s creations way back in the 1860s. Across the decades, the motif has adapted to fit changing styles – adorned with Egyptian motifs during the Orientalist period, gilded with peacock feathers or entwined with foliage. In the art deco 1920s, it became sleek and geometric. Through every transformation, the arrow has remained a testament to the maison’s technical mastery and its instinct for reinvention.
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