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Luxury brands

Luxury brands
The latest news, analysis and opinion on Luxury brands. In-depth analysis, industry insights and expert opinion.
People queue up outside the Swatch store on the first day of the “Royal Pop” collection sale in Tsim Sha Tsui. Photo: Edmond So
Hong Kong economy

Scalpers list Swatch-Audemars Piguet watches hours after launch in Hong Kong

Dozens braved rain and queued for days to snap up ceramic pocket watches, with resale prices nearly seven times their retail value.

Icons and Influencers

Couture craft meets whimsical walls in Laura Cheung’s Lala Curio

Style Edit

Style Edit: Richard Mille’s pared-back powerhouse, RM 55-01 Manual Winding

Fashion

How to Style like Love Story’s Sarah Pidgeon

The actress took inspiration from the 1990s style icon – recreate the look yourself with the help of Erdem and Ray-Ban.

Sarah Pidgeon at the Prada fall/winter 2026 show in February. Photo: Getty Images
Fashion

Lu’u Dan x Bruce Lee collab celebrates Asian masculinity

The collection’s launch on May 14 coincides with AAPI Heritage Month and the release of the brand’s fall/winter 2026 collection, All Bets Are Off.

Style Edit

Style Edit: Emmanuel Perrin, Panerai CEO, on its watches’ maritime heritage

The brand has long worked with the Italian Navy – resulting in ‘big, tough, functional watches’ that appeal to Sylvester Stallone and Dwayne ‘The Rock’ Johnson.

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High Jewellery

Cartier’s Le Chœur des Pierres high jewellery, unveiled in Saint-Tropez

Celebrities from Shu Qi and Zoe Saldaña to Tilda Swinton attended the event on the French Riviera on Wednesday.

Shu Qi, Tilda Swinton, Zoe Saldaña and Tuba Büyüküstün at the unveiling of Cartier’s Le Chœur des Pierres high jewellery collection in Saint-Tropez. Photo: Vincenzo La Torre
Soho House

Review | Soho House opens in Tokyo’s fashionable Aoyama neighbourhood

Soho House’s Tokyo outpost brings luxury accommodation, rooftop pool views, a Taschen bookshop and a distinctly Japanese-Western sensibility.

Fashion

How sneakers got a fashion upgrade

Blackpink and Reese Witherspoon are fans of stylish sneaker brand Autry, while Løci’s fans include Nicki Minaj and Leonardo DiCaprio.

Style Edit

Style Edit: Tiffany & Co. brings New York flair to Hong Kong’s Lee Gardens

The American jewellery house’s CEO and president Anthony Ledru on how the city’s vibrant hospitality culture makes Hong Kong a priority for the brand.

Tiffany & Co.’s new Lee Garden store in Hong Kong will open its Blue Box Cafe in June. Photo: Handout
Beauty

Solid fragrance – the discreet luxury taking over #PerfumeTok

While Diptyque and Glossier have kept the category alive for years, others like Dior are offering new formats for this alternative to conventional sprays.

Solid perfume has been emerging from the shadows in the past year. Photo: Nord
Hong Kong property

Hong Kong’s Tsim Sha Tsui tops Asia luxury retail rents – but loses global crown

City’s luxury retail shows resilience with rising tourist arrivals and new store openings despite global slowdown, according to Savills.

Fashion

Chloe Chen’s Repulse Bay boutique blends vintage charm with modern elegance

Chloe Chen has loved vintage since she was young, and her Repulse Bay boutique is filled with Hermès bags and handmade ceramics amid a chic, homelike setting.

Style Edit

Style Edit: Vacheron Constantin unveils 2 new Overseas marvels

The Dual Time Cardinal Points and Self-Winding Ultra-Thin blend Swiss craftsmanship and mechanical refinement to redefine luxury travel timepieces.

The Vacheron Constantin Overseas Dual Time Cardinal Points comes in four dial colours, representing the four points of the compass. Photo: Handout
Anne Hathaway

Meet Anne Hathaway’s The Devil Wears Prada 2 press tour stylist, Erin Walsh

The actress has been rocking designer fits on the press tour with Meryl Streep and Emily Blunt – and her stylist once worked at Vogue.

Stylist Erin Walsh was joined at her book launch by The Devil Wears Prada 2 star Anne Hathaway. Photo: @erinwalshstyle/Instagram
Fashion

4 luxury pyjama sets for cosy nights in, from Ralph Lauren to LoveShackFancy

From Olivia von Halle’s Italian-print silk satin to LoveShackFancy’s pima cotton, these jammie sets will make bedtime feel truly indulgent.

Style Edit

Style shoot: Chanel’s Métiers d’Art collection celebrates artistry and New York

Matthieu Blazy’s first Métiers d’Art collection for the brand is a love letter to New York and the maison’s 11 resident ateliers alike.

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Timepieces

5 watch moments in April and May 2026 – from the Met Gala to a shocking theft

Timothée Chalamet joins Urban Jürgensen, Connor Storrie and Colman Domingo wear Omega at the Met Gala, Watches and Wonders returns, and more.

From left: Watches and Wonders 2026; Cleguer Inspiration One; Heated Rivalry star Connor Storrie wearing Omega at the Met Gala. Photos: Handout, Reuters
Style Edit

Style Edit: Chow Tai Fook’s Dawn collection, where elegance meets artistry

Tang dynasty Baoxiang florals, classy enamel hues and fluid gold craftsmanship make for a timeless collection of rings, bangles and necklaces.

Timepieces

Is Swatch teasing a Royal Oak collaboration with Audemars Piguet?

The cryptic “Royal” ad, featuring the same font Audemars Piguet uses on its iconic model, has sparked speculation among collectors and watch enthusiasts.

Mainland China

Video | What is this robot at the Met Gala?

In China, humanoids like this AgiBot are being put to work everywhere from factories to city streets.

Met Gala robot wows on the red carpet
1:50
Celebrity children

Meet Anna Wintour’s daughter, Bee Shaffer – who was just at the Met Gala

The daughter of the Vogue editor had acting dreams as a child, but ultimately became a producer – and calls her mother ‘the most generous person’.

Anna Wintour’s daughter, Bee Shaffer, attended the 2026 Met Gala with her husband, Francesco Carrozzini. Photos: Handout
Fashion

Met Gala 2026: an exclusive look at Nichapat Suphap’s Robert Wun gown

The Venture Management founder made her Met Gala debut in 2018 – and this year, she pulled out all the stops, she told Style in an exclusive interview.

Celebrity style

Met Gala 2026: What did the stars wear to fashion’s biggest night?

The theme this year was Fashion is Art, and stars did not disappoint – Kylie Jenner wore Schiaparelli, and Blackpink’s Rosé stunned in Saint Laurent.

Fashion

Ferragamo traces 80% of leather amid EU sustainability push on fashion

A new EU framework will require brands like Italian luxury label Ferragamo to ensure their items are sustainable from start to end.

Italian luxury brand Ferragamo says it can map the country of origin for much of the leather used to make its goods, including bags and shoes. Photo: AP
Louis Vuitton

Louis Vuitton unveils Mythica high jewellery collection in Marrakech

Stars including Ana de Armas, Léa Seydoux, Alicia Vikander and Shin Min-a were at the unveiling of the 110-piece line, arranged across 11 chapters.

Louis Vuitton’s new high jewellery collection, Mythica, was unveiled in Marrakech last week. Photo: Handout
Style Edit

Style Edit: Tumi packs a Mediterranean getaway into your next carry-on adventure

The brand’s new range lends sun‑washed colour and smart, travel‑ready designs to every journey, from city breaks to coastal jaunts.

Style Edit

Style Edit: Bulgari updates its Octo Finissimo and Serpenti models for 2026

At Watches and Wonders, Bulgari introduced smaller Octo Finissimos and a limited edition of the Octo Finissimo Ultra Tourbillon Platinum, among other stand-outs.

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