Read more about Singles’ Day: https://sc.mp/uabb
Chinese retailers have kicked off the 2023 Singles’ Day shopping season amid intense competition to woo customers. Businesses have been adopting new tactics to cater to customer demand at a time when the country’s economy is still turning the corner. But despite the economic slowdown, retail analysts say Singles’ Day remains an important shopping event for Chinese consumers.
This video mentions, among other brands, Alibaba, which owns the South China Morning Post.
