Singapore pet influencers bring in the dollars on social media

Two white terriers, named Sasha and Piper, are among a growing number of pet influencers on social media in Singapore. The lucrative trend is fuelled by a rise in online shopping and pet ownership during the Covid-19 pandemic. With 24,000 Instagram followers, the duo bring in about S$500 (US$373) for each marketing deal, endorsing products ranging from vacuum cleaners to shoes.