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RedNote

(小红书)

RedNote
小红书
RedNote is a Chinese social media platform that has grown in popularity worldwide. Also known as Xiaohongshu, which means "little red book", it was launched in 2013 and is based in Shanghai.
Ma Ning’s RedNote profile picture, which many users described as “playful” and “cute”. Photo: RedNote/MaNing
Fifa World Cup 2026

Notorious Chinese ref shows ‘playful’ side as RedNote signs World Cup TV deal

Best known for his strict handling of unruly players, Ma Ning’s new social media account has drawn plenty of attention from football fans.

Social media

Video | Corporate billionaires are China’s newest influencers

Tourism

The Instagram effect: an Italian village is paying the price for being too pretty

China technology

Opinion | ‘Becoming Chinese’ memes reflect a world shaped by China’s ascent

The memes are really about how deeply global digital life is embedded in Chinese-built systems – and how comfortable young people are with that.

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There is an emerging trend where foreigners are embracing aspects of Chinese culture by adopting habits such as drinking warm water, herbal teas and wearing slippers indoors. Photo: SCMP composite / TikTok
Food and Drinks

Old-fashioned cookbooks remain popular, including with many professional chefs

Social media may be awash with recipes, but book fans cite their appreciation for high-quality narratives and photography in a tangible form.

TikTok

Are China’s social media apps the soft power play to win over the West?

After the US migration to RedNote, experts say transforming engagement into influence will require a ‘light touch’ from Beijing.

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Video | Taiwan bans mainland app RedNote

Many users and opposition politicians accuse Taiwan’s ruling party of overreach and damaging island’s reputation for open internet access.

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Taiwan

Taiwan blocks mainland Chinese platform RedNote citing ‘high fraud risk’

Island’s digital affairs ministry says five Chinese apps collect sensitive data, access biometric functions and ‘extract system information’.

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China property

Shanghai launches clampdown on property market doom-mongering

City’s internet regulators shut down 70,000 accounts in a ‘special campaign’ against pessimistic content as real estate jitters continue.

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E-commerce

AI puts wind in the sales of Singles’ Day as Alibaba and JD.com hit retail records

From algorithmic promotions to AI chatbots, Alibaba and JD.com use new tools to hit Singles’ Day records and defy a sluggish economy.

People walk by a billboard promoting Tmall’s Singles’ Day sale at a popular shopping district in Beijing. Photo: AP
Singapore

Chinese tourists flock to Singapore for ‘da ka’ moments, despite the high prices

For China’s social-media-savvy travellers, Singapore is a dream destination – until they discover the eye-watering cost of living.

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Chinese tourists Alice and Vivian Zhou opted for sightseeing instead of shopping to stick to their travel budget while visiting Singapore. Photo: Kolette Lim
ByteDance

China warns ByteDance, Alibaba platforms in latest content crackdown

The internet regulator accuses ByteDance’s Jinri Toutiao and Alibaba’s UCWeb of displaying undesirable content.

Censorship in China

Kuaishou, Weibo warned as China cracks down on trending topics

The cyber regulator’s actions follow similar actions targeting lifestyle social media platform RedNote.

Internet

Value of Instagram-style Xiaohongshu hits US$31 billion in GSR’s books

The valuation came to light through portfolio documents distributed by a GSR Ventures Management unit.

Xiaohongshu’s booth during the AWE2024 exhibition in Shanghai on March 14, 2024. Photo: Getty Images
Artificial intelligence

China’s social media sites rush to abide by AI-generated content labelling law

The law requires explicit and implicit labels for AI-generated text, images, audio, video and other virtual content.

The new regulation on labelling AI-generated content reflects Beijing’s increased scrutiny of the technology’s use on social media. Photo: Shutterstock
Health in China

China cracks down on fake medical advice with new rules for health influencers

Industry suggests more than 92 per cent of China’s 1.07 billion short-video users consume health-related information online.

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Apple

Apple joins China’s RedNote platform ahead of iPhone 17 launch

The RedNote account has amassed more than 200,000 followers since the company’s first post on Saturday.

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Apple

Apple eyes Douyin Pay for China App Store while speculation swirls on new iPhone

The potential addition of Douyin Pay to Apple’s China App Store reflects the continued growth of mobile payment services in the country.

Apple’s China App Store currently offers mobile payment services from Alipay, WeChat Pay and China UnionPay. Photo: Shutterstock
Wellness

Obsessed with AI ASMR videos? How they’re captivating social media users

AI-generated ASMR videos are taking over the existing ASMR trend, offering creative content that provides stress relief for many.

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Asian cinema: Hong Kong film

‘Nazi salute’ trend on Chinese social media is not what you might think

The trend, seen on RedNote, Douyin and Reddit, is a tribute to the villainous Crow from Hong Kong’s Young and Dangerous film series.

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Artificial intelligence

How a Chinese AI start-up helps Nike, Gap, Urban Revivo predict fashion trends

Hangzhou Zhiyi Technology’s operations reflect how AI adoption in mainland China is expanding and transforming various industries.

Hangzhou Zhiyi Technology provides clients with data-driven analysis of fashion market trends, based on style and sales data gathered from major shopping and social-media sites. Photo: Shutterstock
Artificial intelligence

RedNote says its new open-source AI model bests DeepSeek in Chinese

The company, known for its Instagram-like platform, on Friday unveiled dots.llm1, a mixture-of-experts large language model.

Chinese social media company RedNote has joined the AI race with its own open-source model, boasting of its performance in Chinese language understanding. Photo: Shutterstock
China technology

China’s RedNote sees valuation soar with backing from GSR Ventures

The social media platform has garnered traction among investors following the Chinese government’s pledge to support private firms.

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Huawei

Huawei unveils a HarmonyOS laptop, its first Windows-free computer

The device features Huawei’s AI assistant and a wide range of Chinese software, including WPS and Alibaba’s DingTalk.

Alibaba

Alibaba teams up with social media platform RedNote in fresh e-commerce push

The cross-platform alliance allows consumers to find products via RedNote, which redirects them to buy the goods on Taobao and Tmall.

RedNote had more than 300 million monthly active users in 2024. Photo: Shutterstock
Trending in China

US-China families meet in Shanghai after virtual RedNote ‘TikTok refugee’ exchange

Virtual relationship on social media turns real-life as Mississippi family flies in to cement bond with online Chinese pals.

A family from the United States has visited a couple in China after a joyful exchange on RedNote as so-called TikTok refugees. Photo: SCMP composite/RedNote
Malaysia

One-minute wonders: Chinese micro-dramas fuel Malaysia’s streaming obsession

They’re like mini grenades of love, betrayal and revenge – and Malaysians can’t get enough. Now to cook up some home-made titles.

China technology

Opinion | From Ne Zha to TikTok, it’s a Chinese story of triumph over adversity

The successes of Ne Zha, Wukong, TikTok and DeepSeek show the tides are shifting for Chinese tech and entertainment, long dismissed as derivative.

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