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Corporate billionaires are China’s latest live-streaming influencers

EV executives such as Xiaomi’s Lei Jun and NIO’s William Li have live-streamed themselves on road trips featuring their brands’ vehicles.

Yohji Lam

EV executives in China have been reinventing themselves as online influencers by live-streaming while on the road as a way to promote their vehicles. They have come under fire from some netizens, however, who mock their online personas for being tone-deaf.

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