Piaget
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Piaget

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Piaget
Piaget
Swiss luxury watch and jewellery brand
Chairman / President
Philippe Léopold-Metzger
CEO / Managing Director
Philippe Léopold-Metzger
CFO / Finance Director
Giorgio Ferrazzi
Industry
Luxury Goods, Watchmaking, Jewelry
Website
piaget.com
Headquarters address
12, Rue du Rhône, 1211 Geneva, Switzerland
Year founded
1874
Henry Cavill, Zhang Ziyi, Aaron Taylor-Johnson and Jun Ji-hyun are now all watch ambassadors, for Longines, Jaeger-LeCoultre, Omega and Piaget, respectively. Photos: Handout
Timepieces

Newly minted watch ambassadors – from Henry Cavill to Aaron Taylor-Johnson

Cavill, Taylor-Johnson, Jun and Zhang Ziyi have become ambassadors for Longines, Omega, Piaget and Jaeger-LeCoultre, respectively.

Timepieces

How dress watches have evolved and why they’re coming back

High Jewellery

The biggest high jewellery drops of 2025, from Louis Vuitton to Chanel

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Discovering calligraphy: how a traditional art is experiencing a resurgence

From traditional scripts to modern styles, this art form offers a creative outlet and a chance to connect with history – here are tips from Hong Kong artists Samantha Cheung, Kalo Chu and Kaye Shu.

Hong Kong artists share their tips on calligraphy with Style – including Samantha Cheung, a self-taught calligrapher and mural artist. Photo: Handout
Timepieces

Inside A$AP Rocky’s luxury watch collection, from Rolex to Piaget

The rapper, whose collection ranges from the holiest of grail watches to Japanese bargain brands, favours rare, obscure and niche timepieces that reflect his esoteric style.

Timepieces

Gold watches from leading brands bossed it at Watches and Wonders

The ‘boom boom’ fashion trend saw glittering new Rolex and Patek Philippe releases, while Cartier returned to its famous panther, and Chanel evoked Gabrielle ‘Coco’ Chanel’s love of braid.

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Timepieces

The luxury jewellery brands bringing artistry to the world of horology

Cartier was one of the first luxury houses to introduce its signature style to the world of watchmaking, and recently Tiffany & Co. signalled an intention to shift more of its focus to horology.

Piaget has achieved cult status in the world of haute horology, and last year relaunched several iconic timepieces including the Black Tie, now renamed the Andy Warhol. Photo: Handout
Timepieces

Blast from the past: watchmakers delve into their archives to revive classics

Some watch designs are so enduring, their appeal defies the passage of time and syncs with contemporary trends and styles, making them desirable through the decades.

Special Report - Jewellery

High jewellery for all occasions: how to balance your collection

A mix of both striking and subtle designs ensures there is a jewelled item suitable for any occasion, whether festive or formal.

Masterpieces

The high jewellery designers daring to pair precious and humble materials

Cartier’s Le Voyage Recommencé sees coral beads paired with turquoise stones, while Boucheron’s The Power of Couture combines elements from ceremonial garments with diamonds and rock crystal

The Power of Couture collection, part of Boucheron’s Histoire de Style. Photos: Handout
Timepieces

Time on a string: how celebs are driving the pendant watch trend

You don’t need a wristwatch to tell the time these days, so maisons are finding ways to make them remain glamorous and relevant

Taylor Swift left fans pondering when she wore a watch choker set at midnight, at the 66th Grammy Awards. Photo: TNS
Timepieces

High voltage: why the yellow gold watch is retaking the crown

Bulgari, Audemars Piguet, Cartier and Louis Vuitton are all revamping old classics to capture the craze driven by Barbie’s Ken, TikTok ‘mob wives’ and a 1980s revival

Timepieces

Watches and Wonders 2024: Style’s wrap from the world’s biggest watch fair

Footballer Kylian Mbappé and model Gisele Bündchen were among the almost 50,000 visitors to Geneva’s epic watch event – here’s our full report

Special Report - Jewellery

Maximum impact: how bold, colourful high jewellery is brightening the season

From sea anemones to the four seasons to the birth of planet Earth, the natural world is providing inspiration for maximalist jewellery pieces, with Boucheron and Piaget joining the trend

Boucheron’s More is More collection. Photos: Handout
Special Report - Jewellery

Divas to disco: how retro culture is driving today’s high jewellery designs

Boucheron cites the 80s Rubik’s Cube and New Wave, Stephen Webster channels New Romantic pop, Tiffany & Co. and Piaget are inspired by 70s disco, while Chanel looks back to its 30s Jazz Age collection

How high jewellery designers are being inspired by retro culture: from Coco Chanel’s 30s Jazz Age collection, to Tiffany & Co. and Piaget drawing on the 70s, and Boucheron and Stephen Webster the 80s. Pictured: Boucheron More Is More, This Is Not a Ring. Photos: Handout
Timepieces

Time on a ring: how fine jewellers are reviving the ring watch

From playful Barbie themes to embedded Rolex dials, jewellers and watchmakers are looking beyond the wrist for those who want to make a style statement

Celebrity style

Androgyny and the timepiece: the male celebrities wearing women’s watches

Lionel Messi, Bad Bunny, Timothée Chalamet and The Weeknd are among the new generation of stars choosing the smaller dials and greater ornamentation of ‘women’s’ timepieces

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High Jewellery

Art, nature, volcanoes? The biggest high jewellery launches of 2023 so far

All the big maisons are dreaming up ever more outlandish concepts driven by the surging demand for bling. So, Louis Vuitton, Dior, Gucci, Cartier, Chanel … who hosted the most memorable bash so far?

Cartier Vespro necklace worn by Golshifteh Farahani, one of the biggest high jewellery launches of the year so far. Photo: Handout
Timepieces

Why all the big jewellery houses are dropping secret watches in 2023

‘Secret’ watches might be an antiquated holdover from a less egalitarian era, but Chanel, Dior, Piaget, Van Cleef & Arpels and Jaeger LeCoultre all just released new high jewellery designs for a reason

Timepieces

Is the necklace watch 2023’s hottest timepiece trend? Gen Z think so

The centuries-old sautoir or necklace watch is making a comeback, primarily as a eye-catching piece of jewellery that just happens to also tell the time should you need it

Timepieces

5 of the best luxury timepieces with perpetual calendar functions

Horological heaven: from Audemars Piguet’s Royal Oak to Jaeger-LeCoultre’s Polaris, here are 5 incredible luxury timepieces with a perpetual calendar functions

Jaeger-LeCoultre is one of the most popular Swiss luxury watchmakers. Photo: Jaeger-LeCoultre
Timepieces

The race to make the thinnest watch: how Richard Mille claimed the world record

The last year has seen the record for the world’s thinnest watch change hands twice – here’s how the race between Piaget, Bulgari and Richard Mille unfolded

Long-time pacesetters in manufacturing thin watches, Piaget, have seen first Bulgari, then Richard Mille – with their RM UP-01 Ferrari – release slimmer timepieces in the last year. Photo: Richard Mille
Jewellery 2022

Outside the box: colourful gems to wear in an alternative engagement ring

If the classic white diamond doesn’t quite tell your love story, how about a blue cocktail ring from Piaget or yellow diamond from Ronald Abram?

High Jewellery

5 spectacular high jewellery rings with showpiece sapphires

Chanel, Bulgari, Van Cleef & Arpels, Piaget and Chaumet have all turned to the alluring blue gemstone to anchor their dazzling high jewellery rings

High Jewellery

Channel House of Gucci’s Lady Gaga with these 5 dazzling jewellery pieces

In House of Gucci, Lady Gaga showed how colourful jewellery from the likes of Chanel, Van Cleef & Arpels, and Graff can truly leave an impact

Lady Gaga wore some truly dazzling jewellery as Patrizia Reggiani in House of Gucci. Photo: MGM via AP)
High Jewellery

Wear it like a winner: 5 high jewellery pieces that scream success

And the award goes to … these jaw-dropping jewels that can’t fail to grab attention whether or not you’re Dua Lipa strutting a red carpet in glittering awards season style

Take a page out of Dua Lipa’s book and match your dress with statement jewellery like her Chopard droplet earrings, worn to the Elton John AIDS Foundation Academy Awards viewing party on April 25. Photo: Getty Images/Chopard
Timepieces

Rolex winners, Swatch losers after rough year for Swiss luxury watches

More expensive Swiss luxury watch brands have coped with the pandemic better than cheaper counterparts, a report says, with strong Chinese demand for mid-price brands driving the market.

XXIV 2020

How watch collector Austen Chu went from influencer to instigator

After his once-anonymous Horoloupe IG page caught the eye of major brands, he suggested a China limited edition to Audemars Piguet and is now set to launch resale site WristCheck

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