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Panerai

Officine Panerai is a luxury watch brand. Founded in Italy, it now manufacturers timepieces in Switzerland

Chairman / President

Michel Parmigiani

CEO / Managing Director

Guido Terreni

Industry

Luxury Watches

Website

parmigiani.ch

Headquarters address

Rue du Faubourg, 2, 2114 Fleurier, Switzerland

Year founded

1860

A fresco at the Musée International d’Horlogerie in Switzerland. Photo: Handout

Timepieces

Horology’s most storied addresses: watch museums, workshops and archives

These locales, from museums to brands’ own premises, are hallowed grounds for watch fans, giving them insights and a peek into timekeeping history.

19 Jan 2026 - 10:16AM

Timepieces

Not sure which watch to gift to whom? Here is our ultimate luxury guide

14 Dec 2025 - 2:00PM

Timepieces

Jon Hamm’s watch collection includes everything from Apple to Rolex

6 Jun 2025 - 4:00AMvideocam

Masterpieces

The enduring legacy of Rolex’s 70-year-old GMT-Master

GMT watches remain popular for their ability to track a second time zone, and though Rolex is the blueprint, other brands have reinterpreted the design – and frequent fliers still love it.

26 May 2025 - 11:03AM

Rolex’s GMT-Master was created 70 years ago. Pictured here is the Oyster Perpetual GMT-Master II. Photo: Handout

Timepieces

7 timepiece moments from March and April 2025

Despite the industry entering uncertain territory amid Trump’s swingeing tariffs, watch aficionados can still count on stylish new pieces from Audemars Piguet, Breguet, MB&F and more.

15 May 2025 - 3:31PM

XXIV

Timepieces for a sporty lifestyle, from Rolex, Omega and Richard Mille

Whether deep diving or in the boardroom, these tool watches are equally at home, with unique features and design elements suited to those with an active lifestyle.

27 Jan 2025 - 5:00AM

Timepieces

Sylvester Stallone’s US$6.7 million watch auction at Sotheby’s

Sly has been credited with putting Panerai on the map, but other watches that Sotheby’s just auctioned came from Rolex, Patek Philippe, Audemars Piguet and Cartier – let’s have a look

8 Jun 2024 - 5:00AMvideocam

Rocky star Sylvester Stallone’s 11-piece collection just fetched millions at Sotheby’s “The Important Watches” auction in New York, on June 5. Photo: EPA-EFE

XXIV

2023 in review: our editor’s pick of 24 epic moments in watchmaking

From Rihanna’s blinged-out Jacob & Co. choker to Cristiano Ronaldo’s stake in Chrono24, it was an especially glamorous year in the world of watchmaking

31 Dec 2023 - 10:00AM

Timepieces

Back in bronze: watches rewind to one of man’s earliest decorative metals

Panerai and Tudor are leading the way into 2024 with bronze versions of classic pieces, while Bell & Ross are taking a characteristically avant-garde approach as the metal regains its lustre for statement timepieces

30 Nov 2023 - 12:00PM

Style Edit

Style Edit: Panerai launches its new Luna Rossa summer timepiece collection

Panerai is turning to the yachting world for inspiration, unveiling a new collection of 5 Luna Rossa summer timepieces – here’s what you need to know

17 Jul 2023 - 10:00AM

Panerai has unveiled its latest Luna Rossa summer timepiece collection for 2023. Photos: Handout

Watches and Wonders Edit

Watches and Wonders Edit: What makes Panerai ‘a brand of communities’

Asia is turning on to Italy’s most famous watch brand, a favourite with masculine stars like Dwayne Johnson but now increasingly worn by women in the region

2 May 2023 - 10:00AM

Timepieces

Why watch brands should focus on one collection – except if you’re Rolex

How do you capture a prospective buyer’s attention in an overcrowded watch market? One trick is to focus on iconic collections that have set generations of watch lovers dreaming

1 May 2023 - 8:00AM

Timepieces

The 5 biggest timepiece moments in March, from the Oscars to MoonSwatch

From Everything Everywhere All at Once’s Michelle Yeoh wearing Richard Mille for her victorious Oscars to the MoonSwatch collab between Omega and Swatch, here are 5 of March’s biggest watch moments

25 Mar 2023 - 8:00AM

Timepieces

5 dazzling Swiss luxury watches with moon phase complications

Leading Swiss watch brands like Panerai, Jaeger-LeCoultre and A. Lange & Söhne all offer timepieces with moon phase complications, whether ornately complex or elegantly simple

24 Jan 2023 - 8:00AM

Blancpain Villeret Quantième Complet Phase de Lune, A. Lange & Söhne Saxonia Moon Phase, and Arnold & Son Luna Magna Ultimate II. Photos: Handout

XXIV 2022

6 most macho luxury watches of 2022 – from Top Gun to Mars time

Air, land or sea? Rugged timepieces made to withstand the elements defined the early efforts of many luxury watchmakers – and they won’t let us forget that heritage today

14 Dec 2022 - 4:28PM

These are some of the great watches of today reminding us that the right piece will brave the elements and go the distance, from left: Breitling Navitimer B01 Cathay Pacific Limited Edition; IWC Pilot Top Gun Woodland;
Panerai X Razer Luminor Quaranta Special Edition; Ulysse Nardin Freak S Limited Edition. Photos: Handout

Style Edit

STYLE Edit: Panerai hosts immersive ‘Submerse in Time’ exhibition in Hong Kong

Hong Kong’s Landmark Atrium will host 80 historic and modern exhibits and instruments, highlighting the historic brand’s continued innovation and long history of service to the Italian Navy

24 Oct 2022 - 2:06PM

On Her Watch

On Her Watch: How luxury watchmakers are diversifying women’s timepiece sizes

In the fifth of our series on women’s watches, we look at how brands that once simply offered women smaller versions of men’s watches, today recognise the need to try harder

8 Sep 2022 - 10:00AM

Watches and Wonders Edit

Watches & Wonders Edit: Panerai introduces new Submersible QuarantaQuattros

Italian watchmaker Panerai adds to its esteemed Luminor Submersible collection with new variations for Watches and Wonders 2022

3 May 2022 - 11:43AM

Panerai’s long-term devotion to the Italian Navy has made it a favoured option for many divers and watch collectors alike. Photos: Panerai

Timepieces

Watches and Wonders 2022: 5 new timepieces riding the green dial trend

Green dials are here to stay, and luxury watchmakers each have their own exciting take on the trend, from Patek Philippe, Hublot and IWC, to Panerai and Moser & Cie

29 Apr 2022 - 4:30PM

Timepieces

The top luxury watch news to know right now, from Rolex to Omega

From Panerai stepping foot into the world of non-fungible tokens to Omega and Swatch’s sunny collaboration and more … here’s the top news from the world of luxury watches

21 Apr 2022 - 2:37PM

Style Edit

STYLE Edit: Panerai’s stunning his and hers Luminor Marina and Due watches

The Italian luxury watchmaker presents men’s and women’s pieces from its iconic lines – just in time for Valentine’s Day

11 Feb 2022 - 10:00AM

The Luminor Due Madreperla features a stunning mother-of-pearl dial paired with a shiny red alligator strap. Photos: Panerai

Chinese language cinema

Exclusive: The Pioneer star Li Yifeng on no longer being ‘little fresh meat’

Once a cute heartthrob, today the Chinese actor is biting into meatier roles – including playing Mao Zedong and starring in the military drama The Glory of Youth

7 Jan 2022 - 5:06PM

Was 2021 Li Yifeng’s biggest year yet? Photo: Panerai

XXIV 2021

Meet Philip Law, the Hong Kong collector with hundreds of Kaws figures

In a world that’s increasingly dominated by big and fast retailers, Philip Law’s collection of designer art toys, vintage automobiles and high-end watches reflect his passion for luxury and beauty

7 Jan 2022 - 8:00AM

Style Edit

STYLE Edit: Inside Panerai’s new, smaller Luminor Marina Quaranta

The Italian watchmaker debuts the smallest case in one of its best-loved collections – now, do you fancy a blue, white or black dial, or an alligator or calfskin strap?

23 Dec 2021 - 10:00AM

Style Edit

STYLE Edit: Panerai’s best Christmas gifts for the watch lovers in your life

The Italian watchmaker, long a key supplier to the country’s navy divers, continues to offer high precision timepieces ideal for the holiday season

20 Dec 2021 - 10:00AM

A detail shot of the striking Luminor Due Madreperla featuring the manufacture’s first ever mother-of-pearl dial paired with a shiny red alligator strap. Photos: Panerai

Style Edit

STYLE Edit: ‘Paint’ with light at Panerai’s Luminate Your Time competition

Hong Kong guests can create their own light art piece and win the grand prize of a Panerai Watch Winder at the luxury Italian watchmaker’s new challenge, taking place until November 21

15 Nov 2021 - 3:15PM

Panerai’s flagship boutique in Tsim Sha Tsui, Hong Kong, with light installations. Photos: Panerai

Timepieces

The biggest reveals at Watches and Wonders Geneva 2021

Some of the most profound innovations at the digital Watches & Wonders Geneva 2021 show might be in sales and delivery, but brands fought as keenly as ever for eyeballs with their latest creations

10 Jan 2022 - 11:41AM

Fashion

Trending this month: STYLE’s low-down on high jewellery and watches

Watch & Wonders joins hands with Net-a-Porter, Tudor adds to its Black Bay and Royal collections, and Gucci returns to the wild for fresh inspiration for jewellery

9 Oct 2020 - 7:00PM

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