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Panerai

Officine Panerai is a luxury watch brand. Founded in Italy, it now manufacturers timepieces in Switzerland

Chairman / President

Michel Parmigiani

CEO / Managing Director

Guido Terreni

Industry

Luxury Watches

Website

parmigiani.ch

Headquarters address

Rue du Faubourg, 2, 2114 Fleurier, Switzerland

Year founded

1860

Style Edit

Style Edit: Emmanuel Perrin, Panerai CEO, on its watches’ maritime heritage

The brand has long worked with the Italian Navy – resulting in ‘big, tough, functional watches’ that appeal to Sylvester Stallone and Dwayne ‘The Rock’ Johnson.

14 May 2026 - 12:24PM

Watches and Wonders

The best Watches and Wonders 2026 launches: Cartier, Hublot and more

24 Apr 2026 - 10:13AM

Timepieces

Horology’s most storied addresses: watch museums, workshops and archives

19 Jan 2026 - 10:16AM

Timepieces

Not sure which watch to gift to whom? Here is our ultimate luxury guide

Luxury expert Chris Rovzar shares his ultimate guide to gifting watches, with pieces from Chopard, Longines, Omega, Coach, Vacheron Constantin and more.

14 Dec 2025 - 2:00PM

A watch like the Vacheron Constantin Moonphase Retrograde Date makes for a great gift. Photo: Handout

Timepieces

Jon Hamm’s watch collection includes everything from Apple to Rolex

In his latest project, Apple TV+’s Your Friends and Neighbors, Hamm steals a Patek Philippe Nautilus – in real life, his own watch collection is just as covetable, with plenty of limited editions.

6 Jun 2025 - 4:00AMvideocam

Masterpieces

The enduring legacy of Rolex’s 70-year-old GMT-Master

GMT watches remain popular for their ability to track a second time zone, and though Rolex is the blueprint, other brands have reinterpreted the design – and frequent fliers still love it.

26 May 2025 - 11:03AM

Timepieces

7 timepiece moments from March and April 2025

Despite the industry entering uncertain territory amid Trump’s swingeing tariffs, watch aficionados can still count on stylish new pieces from Audemars Piguet, Breguet, MB&F and more.

15 May 2025 - 3:31PM

From left: Donald Trump announces reciprocal tariffs which may cause watch prices to soar; Roger Federer was spotted wearing the Rolex Land-Dweller prior to Watches & Wonders; MB&F and Eric Giroud release the M.A.D.2. Photos: Reuters, Rolex, Handout

XXIV

Timepieces for a sporty lifestyle, from Rolex, Omega and Richard Mille

Whether deep diving or in the boardroom, these tool watches are equally at home, with unique features and design elements suited to those with an active lifestyle.

27 Jan 2025 - 5:00AM

Timepieces

Sylvester Stallone’s US$6.7 million watch auction at Sotheby’s

Sly has been credited with putting Panerai on the map, but other watches that Sotheby’s just auctioned came from Rolex, Patek Philippe, Audemars Piguet and Cartier – let’s have a look

8 Jun 2024 - 5:00AMvideocam

XXIV

2023 in review: our editor’s pick of 24 epic moments in watchmaking

From Rihanna’s blinged-out Jacob & Co. choker to Cristiano Ronaldo’s stake in Chrono24, it was an especially glamorous year in the world of watchmaking

31 Dec 2023 - 10:00AM

From left to right: Breitling SA buys Universal Geneve; Louis Vuitton releases the steel Tambour; GPHG celebrates the best in watchmaking this year; Blancpain collaborates with Swatch on the bioceramic Scuba Fifty Fathoms; Rihanna stuns at LV with a Jacob & Co “watch choker”

Timepieces

Back in bronze: watches rewind to one of man’s earliest decorative metals

Panerai and Tudor are leading the way into 2024 with bronze versions of classic pieces, while Bell & Ross are taking a characteristically avant-garde approach as the metal regains its lustre for statement timepieces

30 Nov 2023 - 12:00PM

The Bell & Ross Cyber Skull Bronze is a typically striking new model that makes full use of the metal now seeing a resurgence of interest from watchmakers. Photo: Handout

Style Edit

Style Edit: Panerai launches its new Luna Rossa summer timepiece collection

Panerai is turning to the yachting world for inspiration, unveiling a new collection of 5 Luna Rossa summer timepieces – here’s what you need to know

17 Jul 2023 - 10:00AM

Watches and Wonders Edit

Watches and Wonders Edit: What makes Panerai ‘a brand of communities’

Asia is turning on to Italy’s most famous watch brand, a favourite with masculine stars like Dwayne Johnson but now increasingly worn by women in the region

2 May 2023 - 10:00AM

Timepieces

Why watch brands should focus on one collection – except if you’re Rolex

How do you capture a prospective buyer’s attention in an overcrowded watch market? One trick is to focus on iconic collections that have set generations of watch lovers dreaming

1 May 2023 - 8:00AM

One way to capture attention in an overcrowded watch market is to focus on iconic collections, such as Tudor does with its Black Bay. Photo: Tudor

Timepieces

The 5 biggest timepiece moments in March, from the Oscars to MoonSwatch

From Everything Everywhere All at Once’s Michelle Yeoh wearing Richard Mille for her victorious Oscars to the MoonSwatch collab between Omega and Swatch, here are 5 of March’s biggest watch moments

25 Mar 2023 - 8:00AM

Among Spring’s new launches are the watches in Breitling’s new Top Time B01 Classic Cars Collection. Photo: Handout

Timepieces

5 dazzling Swiss luxury watches with moon phase complications

Leading Swiss watch brands like Panerai, Jaeger-LeCoultre and A. Lange & Söhne all offer timepieces with moon phase complications, whether ornately complex or elegantly simple

24 Jan 2023 - 8:00AM

XXIV 2022

6 most macho luxury watches of 2022 – from Top Gun to Mars time

Air, land or sea? Rugged timepieces made to withstand the elements defined the early efforts of many luxury watchmakers – and they won’t let us forget that heritage today

14 Dec 2022 - 4:28PM

Style Edit

STYLE Edit: Panerai hosts immersive ‘Submerse in Time’ exhibition in Hong Kong

Hong Kong’s Landmark Atrium will host 80 historic and modern exhibits and instruments, highlighting the historic brand’s continued innovation and long history of service to the Italian Navy

24 Oct 2022 - 2:06PM

Panerai’s “Submerse in Time” exhibition, hosted at Hong Kong’s Landmark Atrium until October 12, features some 80 exhibits and its High Complication Wall.

On Her Watch

On Her Watch: How luxury watchmakers are diversifying women’s timepiece sizes

In the fifth of our series on women’s watches, we look at how brands that once simply offered women smaller versions of men’s watches, today recognise the need to try harder

8 Sep 2022 - 10:00AM

Watches and Wonders Edit

Watches & Wonders Edit: Panerai introduces new Submersible QuarantaQuattros

Italian watchmaker Panerai adds to its esteemed Luminor Submersible collection with new variations for Watches and Wonders 2022

3 May 2022 - 11:43AM

Timepieces

Watches and Wonders 2022: 5 new timepieces riding the green dial trend

Green dials are here to stay, and luxury watchmakers each have their own exciting take on the trend, from Patek Philippe, Hublot and IWC, to Panerai and Moser & Cie

29 Apr 2022 - 4:30PM

With Endeavour Centre Seconds Concept Lime Green, whose green dial fades to black on the perimeter, H. Moser & Cie have reinvented fumé with a much more complicated technique. Photo: H. Moser & Cie

Timepieces

The top luxury watch news to know right now, from Rolex to Omega

From Panerai stepping foot into the world of non-fungible tokens to Omega and Swatch’s sunny collaboration and more … here’s the top news from the world of luxury watches

21 Apr 2022 - 2:37PM

The long-awaited collaboration between Omega and Swatch has sent watch fanatics over the moon. Photo: Swatch x Omega

Style Edit

STYLE Edit: Panerai’s stunning his and hers Luminor Marina and Due watches

The Italian luxury watchmaker presents men’s and women’s pieces from its iconic lines – just in time for Valentine’s Day

11 Feb 2022 - 10:00AM

Chinese language cinema

Exclusive: The Pioneer star Li Yifeng on no longer being ‘little fresh meat’

Once a cute heartthrob, today the Chinese actor is biting into meatier roles – including playing Mao Zedong and starring in the military drama The Glory of Youth

7 Jan 2022 - 5:06PM

XXIV 2021

Meet Philip Law, the Hong Kong collector with hundreds of Kaws figures

In a world that’s increasingly dominated by big and fast retailers, Philip Law’s collection of designer art toys, vintage automobiles and high-end watches reflect his passion for luxury and beauty

7 Jan 2022 - 8:00AM

Philip Law Yuk-moon, Managing Director of Union Apparel International Ltd, photographed at his company in San Po Kong.

31AUG21 SCMP / Xiaomei Chen

Style Edit

STYLE Edit: Inside Panerai’s new, smaller Luminor Marina Quaranta

The Italian watchmaker debuts the smallest case in one of its best-loved collections – now, do you fancy a blue, white or black dial, or an alligator or calfskin strap?

23 Dec 2021 - 10:00AM

Panerai’s PAM01270 pairs a sun-brushed blue dial with a navy blue strap. Photos: Panerai

Style Edit

STYLE Edit: Panerai’s best Christmas gifts for the watch lovers in your life

The Italian watchmaker, long a key supplier to the country’s navy divers, continues to offer high precision timepieces ideal for the holiday season

20 Dec 2021 - 10:00AM

Style Edit

STYLE Edit: ‘Paint’ with light at Panerai’s Luminate Your Time competition

Hong Kong guests can create their own light art piece and win the grand prize of a Panerai Watch Winder at the luxury Italian watchmaker’s new challenge, taking place until November 21

15 Nov 2021 - 3:15PM

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