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Summary
From Singapore's Tiger Balm to Japan's Cup Noodles, many of Asia's top brands are now loved the world over. Here'll you find the fascinating histories of Asia's top companies and the people that built them.
What You Need To Know
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Food & Drink
Medicine
Travel
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In Numbers
Launched in
1924
Tiger Balm was a staple of Chinese families’ medicine cabinets for a generation
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Introduced as Krating Daeng in Thailand in
1976
it was transformed for the international market into Red Bull, now the world’s leading energy drink.
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Nissin released the first packet of pre-cooked instant noodles in
1958
in a garish red and yellow package
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