Mainland food chain HotMaxx aims to stir up Hong Kong’s retail scene with cut-price products

HotMaxx, a grocery chain from mainland China, made its debut in Hong Kong in September 2024. The new chain quickly drew attention from locals because of its impressively low prices, such as a can of Coca-Cola for HK$3 (US$0.39) or a 375ml bottle of whisky for HK$25 (US$3.21). The prices are significantly cheaper than in many mainstream supermarket chains. So, can traditional Hong Kong supermarkets hold their ground against this fresh competitor? In our quest to find affordable products in the city, Post reporter Connor Mycroft checked out the merchandise for sale and talked to small vendors who were competing in a tough market.