TOPIC

/ company

YouTube and YouTubers

The latest news, analysis and opinion on YouTube and YouTubers. In-depth analysis, industry insights and expert opinion.

CEO / Managing Director

Neal Mohan

CFO / Finance Director

Mary Ellen Coe (Chief Business Officer)

Industry

Internet

Website

youtube.com

Headquarters address

901 Cherry Avenue, San Bruno, California, United States

Year founded

2005

South Korea

‘Life role model’: South Korea’s granny YouTubers rewriting script on ageing

A growing number of older content creators are finding success online, sharing life advice and showing what it means to age gracefully.

18 May 2025 - 9:15AM

Fame and celebrity

Banned elsewhere, Kanye West’s pro-Hitler song gets millions of views on X

18 May 2025 - 4:47AMvideocam

Fame and celebrity

Meet Hot Ones host Sean Evans, who eats spicy wings with Margot Robbie

15 May 2025 - 6:00PM

Japan

Baker tops list of dream jobs for Japanese 6-year-olds but YouTuber rising fast

Survey shows girls still drawn to sweets and stardom, while boys look to badges, baseball and, increasingly, content creation.

5 May 2025 - 8:00PMvideocam

First-grade students and their teacher Teruko Takakusaki pose for a photo during lunch at Takinogawa Elementary School in Tokyo, Japan. Photo: Reuters

Art

‘Hong Kong the coolest teacher’ for filmmaker shooting series on artists

Rattanamol Singh was struck by the humour of Hong Kong artists, Art Basel’s show of wealth and how city’s creative community comes together.

28 Apr 2025 - 3:20PMvideocam

TV shows and streaming video

20 years of YouTube, and how it brought us Justin Bieber and MrBeast

From modest beginnings 20 years ago, YouTube has become a rival to streamers and broadcasters. It recently saw its 20th billion video upload.

26 Apr 2025 - 7:45AMvideocam

Social media

The slam dunk rise of YouTube’s Dude Perfect, rocking 61 million subscribers

With videos racking up over 18.5 billion views, the five friends who make up the US sports-comedy group are hailed as ‘content trailblazers’.

19 Apr 2025 - 7:15PMvideocam

(From left) Garrett Hilbert, Coby Cotton, Tyler Toney, Cody Jones and Cory Cotton, the founding members of Dude Perfect, at their new headquarters in Texas. Photo: AP

Fame and celebrity

Who is Backstreet Boys singer Nick Carter’s wife, Lauren Kitt Carter?

Nick Carter is facing a fourth sexual assault lawsuit and has denied the allegations – but what do we know about his wife of 10 years, Lauren Kitt Carter?

17 Apr 2025 - 4:00AM

Netflix

Meet Piper Rockelle, the teen YouTuber at the heart of a new Netflix series

Bad Influence: The Dark Side of Kidfluencing details how Rockelle’s on-camera friends, also known as The Squad, sued Smith in a lawsuit; Rockelle is dating Capri Jones and hung out with Bop House.

16 Apr 2025 - 6:00PMvideocam

Japan

Japan wants to lead the VTuber craze as South Korea breathes down its neck

The virtual YouTubers are gaining worldwide fans, with sold-out concerts and a predicted US$4 billion market by 2030.

13 Apr 2025 - 11:20AMvideocam

VTuber Mori Calliope performs during a concert in Hollywood, California, on February 26. Photo: AFP

Fame and celebrity

Who is Ms Rachel’s composer husband, Aron Accurso?

Ms Rachel is currently making headlines for her stance on the Israel-Gaza war, just as she welcomes baby No 2 with husband Aron Accurso – here’s what we know about her partner.

9 Apr 2025 - 7:00PM

Rachel Griffin – better known as Ms Rachel – has been married to pianist and composer Aron Accurso since 2016. Photo: @aronaccurso/Instagram

Hong Kong’s pandas

YouTube superstar IShowSpeed attracts crowds and chaos with his Hong Kong debut

Hong Kong police say at least two complaints filed over fans chasing streamer onto train, with station gate and Octopus card reader damaged.

4 Apr 2025 - 8:17PM

Music

Can Japan’s growing fan culture move the dial for consumer spending?

Fans of bands, anime characters, mascots and online entertainers in Japan may spend as much as US$23 billion a year.

3 Apr 2025 - 5:15PM

US-China relations

US YouTube star in China, Beijing ‘hackers for hire’: 7 US-China relations reads

From IShowSpeed’s Great Wall adventures to espionage fears, here are highlights from the SCMP’s overseas correspondents in March 2024.

2 Apr 2025 - 3:00AM

YouTube star Darren Jason Watkins Jnr, aka IShowSpeed, is seen streaming live from the Great Wall of China during his visit to Beijing in March 2025. Photo: Youtube/IShowSpeed

Music

Meet Marcin, the guitar genius so good people think he’s faking it

Marcin Patrzalek, 24, plays percussion, melody and rhythm at the same time on his acoustic guitar, and is an Instagram sensation.

28 Mar 2025 - 11:15AMvideocam

Percussive finger-style guitarist, composer, and social media star Marcin Patrzalek. Photo: AFP

US-China relations

China hails US YouTube star who had 10 million views on Beijing, Shanghai

Influencer is seen praising the people who greeted him enthusiastically, clean streets and internet connectivity on the subway.

1 Apr 2025 - 3:26AMvideocam

Michael Jackson

Who is James Safechuck from Leaving Neverland 2: Surviving Michael Jackson?

Dan Reed’s latest documentary follows the story of Hollywood tech VP James Safechuck as he continues to fight for justice after accusing the megastar of abusing him as a child.

21 Mar 2025 - 6:00PM

Fame and celebrity

Meet Pete Davidson’s new Playboy model girlfriend, Elsie Hewitt

The model and actress, known for her roles in Teenage Badass and Dave, also has a foodie YouTube channel and a clothing line, Elsie Eats, that puts a playful spin on designer brands.

20 Mar 2025 - 7:00PM

Pete Davidson and Elsie Hewitt were spotted getting cosy at Palm Beach, Florida. Photo: @petedaveidson/Instagram, @elsie/Instagram

Wellness

Ozempic workouts are the latest exercise craze, but are they anything new?

Workouts at gyms to combat muscle loss caused by GLP-1 drugs are gaining traction, but do they differ from regular strength training?

22 Mar 2025 - 8:50AMvideocam

TV shows and streaming video

Meet ‘Daechi mom’, education-obsessed Korean helicopter parent

She wears Moncler, drives a Porsche and speaks English to her 4-year-old. Comedies about Korean tiger mums are a hit online and on TV.

11 Mar 2025 - 7:38AMvideocam

Wellness

Your TikTok addiction is probably rotting your brain. Here’s how

Research suggests that so-called brain rot stems from the compulsive use of short- video platforms, leading to memory loss and even anxiety.

6 Mar 2025 - 11:39AM

TikTok brain, sometimes called brain rot, is typically linked to lengthy sessions on apps specialising in short video clips. Photo: Shutterstock

Sex and relationships

Who is Ruby Franke’s husband Kevin Franke – who said he still ‘loves’ her?

Ruby Franke, the disgraced YouTuber convicted of abusing her children, may be in prison, but her estranged husband Kevin Franke has shocked netizens with his recent comments too – here’s the lowdown.

27 Feb 2025 - 5:00AM

Kevin Franke (right) recently said that he would always love his convicted child abuser wife, Ruby Franke, much to netizens’ dismay. Photo: @moms_of_truth/Instagram

Celebrity children

Who is Nicolas Cage’s ex, Christina Fulton – and why is she suing him?

Nicolas Cage’s ex-girlfriend Christina Fulton is suing the Hollywood actor and their son Weston Cage over ‘life-threatening injuries’ she says she sustained in an alleged fight last year.

24 Feb 2025 - 6:00PM

Fame and celebrity

Meet Olivia Rodrigo’s ex Adam Faze, rumoured to be dating Amelia Dimoldenberg

Content producer Adam Faze famously dated Olivia Rodrigo when he was 24 and she was 18 – but was the Disney alum’s scathing song ‘Vampire’ really about him?

14 Feb 2025 - 7:00PM

Internet

YouTube, the global online video powerhouse, turns 20

Meet Jake Paul’s Dutch Olympian speed-skater girlfriend, Jutta Leerdam

When Jake Paul first contacted Jutta Leerdam via Instagram she wasn’t impressed, saying he looked like an ‘arrogant d******** that thinks he can just get whatever he wants’ – now they’re in love.

6 Feb 2025 - 6:00AMvideocam

Jutta Leerdam is a Dutch speed skater – and controversial YouTuber and boxer Jake Paul’s girlfriend. Photos: @juttaleerdam/Instagram

Asia travel

YouTubers blamed for monkey attacks on tourists at Angkor temples

At Angkor Wat and other temple ruins nearby, macaque monkeys fed by YouTubers creating videos are stealing visitors’ food and injuring them.

5 Feb 2025 - 6:45PM

Food and Drinks

Chef goes from TikTok cooking videos to owning a restaurant in Spain

Ukrainian-born social media star Elias Dosunmu, who found online fame with cooking videos, has opened his own restaurant, Pecados in Madrid.

1 Feb 2025 - 11:15AM

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YouTube and YouTubers

‘Life role model’: South Korea’s granny YouTubers rewriting script on ageing

A growing number of older content creators are finding success online, sharing life advice and showing what it means to age gracefully.

Banned elsewhere, Kanye West’s pro-Hitler song gets millions of views on X

Meet Hot Ones host Sean Evans, who eats spicy wings with Margot Robbie

Baker tops list of dream jobs for Japanese 6-year-olds but YouTuber rising fast

Survey shows girls still drawn to sweets and stardom, while boys look to badges, baseball and, increasingly, content creation.

‘Hong Kong the coolest teacher’ for filmmaker shooting series on artists

Rattanamol Singh was struck by the humour of Hong Kong artists, Art Basel’s show of wealth and how city’s creative community comes together.

20 years of YouTube, and how it brought us Justin Bieber and MrBeast

From modest beginnings 20 years ago, YouTube has become a rival to streamers and broadcasters. It recently saw its 20th billion video upload.

The slam dunk rise of YouTube’s Dude Perfect, rocking 61 million subscribers

With videos racking up over 18.5 billion views, the five friends who make up the US sports-comedy group are hailed as ‘content trailblazers’.

Who is Backstreet Boys singer Nick Carter’s wife, Lauren Kitt Carter?

Nick Carter is facing a fourth sexual assault lawsuit and has denied the allegations – but what do we know about his wife of 10 years, Lauren Kitt Carter?

Meet Piper Rockelle, the teen YouTuber at the heart of a new Netflix series

Bad Influence: The Dark Side of Kidfluencing details how Rockelle’s on-camera friends, also known as The Squad, sued Smith in a lawsuit; Rockelle is dating Capri Jones and hung out with Bop House.

Japan wants to lead the VTuber craze as South Korea breathes down its neck

The virtual YouTubers are gaining worldwide fans, with sold-out concerts and a predicted US$4 billion market by 2030.

Who is Ms Rachel’s composer husband, Aron Accurso?

Ms Rachel is currently making headlines for her stance on the Israel-Gaza war, just as she welcomes baby No 2 with husband Aron Accurso – here’s what we know about her partner.

YouTube superstar IShowSpeed attracts crowds and chaos with his Hong Kong debut

Hong Kong police say at least two complaints filed over fans chasing streamer onto train, with station gate and Octopus card reader damaged.

Can Japan’s growing fan culture move the dial for consumer spending?

Fans of bands, anime characters, mascots and online entertainers in Japan may spend as much as US$23 billion a year.

US YouTube star in China, Beijing ‘hackers for hire’: 7 US-China relations reads

From IShowSpeed’s Great Wall adventures to espionage fears, here are highlights from the SCMP’s overseas correspondents in March 2024.

Meet Marcin, the guitar genius so good people think he’s faking it

Marcin Patrzalek, 24, plays percussion, melody and rhythm at the same time on his acoustic guitar, and is an Instagram sensation.

China hails US YouTube star who had 10 million views on Beijing, Shanghai

Influencer is seen praising the people who greeted him enthusiastically, clean streets and internet connectivity on the subway.

Who is James Safechuck from Leaving Neverland 2: Surviving Michael Jackson?

Dan Reed’s latest documentary follows the story of Hollywood tech VP James Safechuck as he continues to fight for justice after accusing the megastar of abusing him as a child.

Meet Pete Davidson’s new Playboy model girlfriend, Elsie Hewitt

The model and actress, known for her roles in Teenage Badass and Dave, also has a foodie YouTube channel and a clothing line, Elsie Eats, that puts a playful spin on designer brands.

Ozempic workouts are the latest exercise craze, but are they anything new?

Workouts at gyms to combat muscle loss caused by GLP-1 drugs are gaining traction, but do they differ from regular strength training?

Meet ‘Daechi mom’, education-obsessed Korean helicopter parent

She wears Moncler, drives a Porsche and speaks English to her 4-year-old. Comedies about Korean tiger mums are a hit online and on TV.

Your TikTok addiction is probably rotting your brain. Here’s how

Research suggests that so-called brain rot stems from the compulsive use of short- video platforms, leading to memory loss and even anxiety.

Who is Ruby Franke’s husband Kevin Franke – who said he still ‘loves’ her?

Ruby Franke, the disgraced YouTuber convicted of abusing her children, may be in prison, but her estranged husband Kevin Franke has shocked netizens with his recent comments too – here’s the lowdown.

Who is Nicolas Cage’s ex, Christina Fulton – and why is she suing him?

Nicolas Cage’s ex-girlfriend Christina Fulton is suing the Hollywood actor and their son Weston Cage over ‘life-threatening injuries’ she says she sustained in an alleged fight last year.

Meet Olivia Rodrigo’s ex Adam Faze, rumoured to be dating Amelia Dimoldenberg

Content producer Adam Faze famously dated Olivia Rodrigo when he was 24 and she was 18 – but was the Disney alum’s scathing song ‘Vampire’ really about him?

YouTube, the global online video powerhouse, turns 20

More than 500 hours of video are uploaded to YouTube every minute.

Meet Jake Paul’s Dutch Olympian speed-skater girlfriend, Jutta Leerdam

When Jake Paul first contacted Jutta Leerdam via Instagram she wasn’t impressed, saying he looked like an ‘arrogant d******** that thinks he can just get whatever he wants’ – now they’re in love.

YouTubers blamed for monkey attacks on tourists at Angkor temples

At Angkor Wat and other temple ruins nearby, macaque monkeys fed by YouTubers creating videos are stealing visitors’ food and injuring them.

Chef goes from TikTok cooking videos to owning a restaurant in Spain

Ukrainian-born social media star Elias Dosunmu, who found online fame with cooking videos, has opened his own restaurant, Pecados in Madrid.