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Meet Blogilates YouTuber and Taylor Swift favourite Cassey Ho: the Popflex athleisure entrepreneur was born to strict Vietnamese parents who initially wanted her to be a doctor

Meet Cassey Ho, the athleisure entrepreneur whose pieces have been worn by Taylor Swift. Photo: @blogilates/Instagram
Meet Cassey Ho, the athleisure entrepreneur whose pieces have been worn by Taylor Swift. Photo: @blogilates/Instagram

A first-generation American who shot to fame when Swift wore her brand’s Pirouette skort, Cassey Ho’s father told her she could either be ‘a lawyer, doctor or failure’ – now she’s making 8 figures

Vietnamese-American YouTuber Cassey Ho, better known by her channel name Blogilates, has gone from one of the platform’s top influencers to the CEO and head designer of her own athleisure brand, Popflex.

Cassey Ho’s Blogilates channel has gained millions of followers on YouTube. Photo: @blogilates/Instagram
Cassey Ho’s Blogilates channel has gained millions of followers on YouTube. Photo: @blogilates/Instagram
The fitness apparel brand, which launched in 2016, has been favoured by Taylor Swift, who was first seen sporting the label’s digital lavender Pirouette skort in her #ForAFortnightChallenge reel on YouTube in April last year – within 15 minutes of the video appearing online, the skirt had sold out.
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“It has been my ultimate dream for Taylor to wear one of my designs and I cannot believe it actually happened,” Ho wrote on her website’s blog.

“Thank you Taylor for supporting an independent designer. I’ve watched you battle those who have taken advantage of you and your work over the years and the way you fight with grace and masterful creativity gives me so much strength to keep designing,” the YouTuber added.

In Swift’s music video for “I Can Do It With A Broken Heart”, the pop icon wore several other PopFlex pieces.

But what do we know about the woman behind Swift’s favourite athleisure brand? Here’s everything to know about Cassey Ho.

She was en route to become a doctor

Cassey Ho pursued a medical degree before becoming an entrepreneur. Photo: @blogilates/Instagram
Cassey Ho pursued a medical degree before becoming an entrepreneur. Photo: @blogilates/Instagram

Cassey Ho’s mum and dad, a cake decorator and an engineer, had immigrated to the States from Vietnam with high hopes for their two daughters – Cassey has a younger sister named Jackelyn.

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