TOPIC

/ company

YouTube and YouTubers

The latest news, analysis and opinion on YouTube and YouTubers. In-depth analysis, industry insights and expert opinion.

CEO / Managing Director

Neal Mohan

CFO / Finance Director

Mary Ellen Coe (Chief Business Officer)

Industry

Internet

Website

youtube.com

Headquarters address

901 Cherry Avenue, San Bruno, California, United States

Year founded

2005

Comedian and talk show host Ziwe is known for her blunt and satirical interview style. Photo: @ziwe/Instagram

Get to Know

Meet Ziwe, the YouTube talk show host putting celebrities in the hot seat

Her satirical interviews have gone viral and her blunt questions – like whether Zendaya will ever wear Saint Laurent – keep fans thoroughly entertained.

23 Aug 2026 - 12:00PM

Health & Fitness

Explainer: How to train at a Shaolin kung fu centre, like Victor Wembanyama

24 Jul 2026 - 6:00AM

Fame and celebrity

Who is pro golfer Alexa Melton, US footballer Christian Pulisic’s ex?

7 Jul 2026 - 6:00AM

American cinema

How YouTube creator Curry Barker turned his filmmaking dream into Obsession

Barker built a following making YouTube content. Now Obsession, his horror film made for US$750,000, has grossed over US$300 million.

20 Jun 2026 - 4:15PMvideocam

Curry Barker, 26, is now one of the most in-demand filmmakers in Hollywood following the success of his horror film Obsession.
He has already shot his next feature, Anything But Ghosts, starring Aaron Paul and Bryce Dallas Howard, for Blumhouse Productions. Photo: Andy Kropa/AP

American cinema

The rise of liminal space horror movies like Backrooms and Exit 8

Box-office hit Backrooms highlights a growing obsession with eerie liminal spaces like hallways, alleyways and empty shopping centres.

3 Jun 2026 - 3:15PMvideocam

Fame and celebrity

Meet Kane Parsons, the 20-year-old director of Backrooms

What began as a 4Chan post and then a creepypasta led to Parsons’ viral YouTube series – and now, a debut movie cementing his role in Hollywood.

2 Jun 2026 - 6:00PM

Get to Know

Meet Curry Barker, director of blockbuster horror film Obsession

The film’s success has catapulted the Gen-Z director to overnight stardom ... but where did it all begin for this horror enthusiast?

31 May 2026 - 10:00AM

Curry Barker attends a screening of Obsession at the Hollywood Legion Theater in Los Angeles in May. Photo: AFP/Getty Images

Icons and Influencers

Meet Meredith Duxbury, the TikTok influencer who walked at Gucci cruise 2027

The TikTok star has gone from viral foundation routine to Gucci runway debut and A-list connections … but is she really dating Orlando Bloom?

24 May 2026 - 6:00PM

United States

Google’s YouTube, Snap settle first-of-its-kind school social media suit

The suit is the first of over 1,200 cases nationwide in which school districts allege that social media addiction has disrupted learning.

16 May 2026 - 9:21AM

Icons and Influencers

Style according to … J.J. Martin, founder of Milan-based La DoubleJ

The high-vibration, maximalist designer on channelled wisdom, goddess energy, and building a colourful life with intention.

2 May 2026 - 7:00AM

J.J. Martin founded LaDoubleJ, a fashion and lifestyle label known for its bold prints, colourful aesthetic and “good vibes”. Photo: Handout

Malaysia

Bangladeshi YouTuber’s death sparks mourning amid Malaysia’s DUI crisis

Muzahid Millad was killed in a crash involving an allegedly drunk Malaysian soldier, prompting calls for justice and stricter laws.

24 Apr 2026 - 1:10PM

Bangladeshi YouTuber Muzahid Millad was killed in a crash on a Malaysian expressway on Wednesday. Photo: Facebook/AdvanceGaming

Music

Meet Kizuna AI, the virtual YouTuber and idol selling out venues

Created in 2016, Kizuna AI is among the first modern VTubers and has more than 3 million followers on YouTube.

27 Mar 2026 - 4:10PMvideocam

100 Top Tables: Cities of Gastronomy

The young English YouTubers bringing Korean food diplomacy to Macau

Known for their viral ramen videos and visiting Buckingham Palace with Blackpink, the British duo are bringing their brand of food diplomacy to Macau.

Supported by

Macau Government Tourism Office

Hong Kong celebrities and icons

Profile | From TVB queen to YouTube star, how Carol ‘Dodo’ Cheng does it all

Hong Kong icon Carol ‘Dodo’ Cheng has worn many hats – actor, television host, content creator – continually reinventing herself across five decades.

6 Apr 2026 - 5:03PMvideocam

Carol “Dodo” Cheng at an interview with the SCMP in 2004. We examine the Hong Kong star’s journey from actor to content creator on YouTube. Photo: Jonathan Wong

South Korea

Average South Korean YouTuber earnings jump 25% in 4 years to US$49,000 annually

Growth accelerated after a surge in political broadcasts following 2024’s martial law decree, prompting calls for stricter tax oversight.

16 Feb 2026 - 10:50AM

Anonymous mukbang YouTuber Jane ASMR is one of the top content creators in South Korea. Photo: Facebook/Jane ASMR

Icons and Influencers

Meet Gabriella DeGasperis, the teen ‘golfluencer’ playing with famous names

After picking up clubs at the age of 2, DeGasperis turned to social media, using Instagram and YouTube to make golf more accessible and fun for viewers.

31 Jan 2026 - 6:00PM

Wellness

Japanese-American, 60, who went viral saying it’s never too late to start over

Dana Nakagawa reinvented herself as a content creator and now posts videos on starting over, decluttering and her interpretation of ikigai.

2 Feb 2026 - 1:00PMvideocam

Fame and celebrity

Oscars will move to YouTube in 2029, leaving US network ABC

Landmark deal with Google’s video giant ends a 50-year TV broadcast era and takes Hollywood’s biggest night fully online.

18 Dec 2025 - 1:57PM

The Academy Awards will stream for free worldwide on YouTube. Photo: TNS

Wellness

How to make 2026 the best year of your life? YouTuber Ali Abdaal has answers

An entrepreneur with 7.6 million followers across social media, Abdaal will share tips on subjects from careers to love at a Hong Kong talk.

29 Nov 2025 - 12:08AMvideocam

Timepieces

Jake Paul’s extravagant luxury watch collection

YouTube’s enfant terrible-turned-boxer has an outrageous watch collection that ranges from seven-figure grail pieces to a Mickey Mouse watch.

4 Nov 2025 - 6:00PM

Food and Drinks

Top Chinese chef’s YouTube cooking series stirs up buzz – and bickering

Andrew Wong of London’s two-Michelin-star A.Wong teaches the basics of Chinese cooking to home cooks, but not everyone agrees with his views.

5 Oct 2025 - 7:15AMvideocam

Andrew Wong poses in his home kitchen, the setting for his new YouTube cooking series, where he provides home cooks with the essential skills of Chinese cooking. Photo: A.Wong

Food and Drinks

Former Hong Kong TV star’s viral anime food videos are ‘a chance to be myself’

When Covid halted Lukian Wang’s acting career, she returned to Hong Kong and started making cooking videos based on anime dishes.

3 Oct 2025 - 9:22AM

Lukian Wang holds a picture of a scene from Studio Ghibli’s 2008 anime Ponyo at her home in Tsim Sha Tsui, Hong Kong. Her first viral video was of her making instant noodles inspired by food in the film. Photo: Jonathan Wong

Donald Trump

YouTube to pay US$24.5 million to settle Trump account suspension lawsuit

Trump brought the legal action against the company after his account was suspended following the US Capitol riots in January 2021.

30 Sep 2025 - 7:51AMvideocam

Music

‘A highlight of my life’: the rise of VTubers in Hong Kong and worldwide

VTubers, or virtual YouTubers, are online avatars of anonymous content creators, with many managed by agencies like Japan’s Hololive.

27 Sep 2025 - 1:26PMvideocam

Icons and Influencers

Video | VTubers: the virtual stars redefining entertainment

Behind the animated avatars are real people who offer a glimpse into the new industry and how they connect with fans on a deeply personal level, forming devoted communities worldwide.

27 Sep 2025 - 8:00AM

VTubers: the virtual stars redefining entertainment

02:02

Icons and Influencers

Video | VTubers: the virtual stars redefining entertainment

Already selling out concerts in New York, Hong Kong and Japan, VTubers are transforming what it means to be an entertainer, without ever revealing their real faces.

27 Sep 2025 - 12:10PM

13:35

Wellness

‘Never give up’: Hong Kong 9-year-old battles cancer with positivity

Whether posting videos online or designing inspiring toys with help from Make-A-Wish Hong Kong, Sophie Chan turns negative into positive.

24 Sep 2025 - 11:00AMvideocam

US Open (tennis)

Game, Set, Matchmaker: how tennis is trying to court Gen Z viewers via reality TV

Grand slam tennis is using everything from first-date shows to fashion influencer Morgan Riddle to hook Gen Z and expand its fan base.

29 Aug 2025 - 6:00AM

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YouTube and YouTubers

Meet Ziwe, the YouTube talk show host putting celebrities in the hot seat

Her satirical interviews have gone viral and her blunt questions – like whether Zendaya will ever wear Saint Laurent – keep fans thoroughly entertained.

Explainer: How to train at a Shaolin kung fu centre, like Victor Wembanyama

Who is pro golfer Alexa Melton, US footballer Christian Pulisic’s ex?

How YouTube creator Curry Barker turned his filmmaking dream into Obsession

Barker built a following making YouTube content. Now Obsession, his horror film made for US$750,000, has grossed over US$300 million.

The rise of liminal space horror movies like Backrooms and Exit 8

Box-office hit Backrooms highlights a growing obsession with eerie liminal spaces like hallways, alleyways and empty shopping centres.

Meet Kane Parsons, the 20-year-old director of Backrooms

What began as a 4Chan post and then a creepypasta led to Parsons’ viral YouTube series – and now, a debut movie cementing his role in Hollywood.

Meet Curry Barker, director of blockbuster horror film Obsession

The film’s success has catapulted the Gen-Z director to overnight stardom ... but where did it all begin for this horror enthusiast?

Meet Meredith Duxbury, the TikTok influencer who walked at Gucci cruise 2027

The TikTok star has gone from viral foundation routine to Gucci runway debut and A-list connections … but is she really dating Orlando Bloom?

Google’s YouTube, Snap settle first-of-its-kind school social media suit

The suit is the first of over 1,200 cases nationwide in which school districts allege that social media addiction has disrupted learning.

Style according to … J.J. Martin, founder of Milan-based La DoubleJ

The high-vibration, maximalist designer on channelled wisdom, goddess energy, and building a colourful life with intention.

Bangladeshi YouTuber’s death sparks mourning amid Malaysia’s DUI crisis

Muzahid Millad was killed in a crash involving an allegedly drunk Malaysian soldier, prompting calls for justice and stricter laws.

Meet Kizuna AI, the virtual YouTuber and idol selling out venues

Created in 2016, Kizuna AI is among the first modern VTubers and has more than 3 million followers on YouTube.

.css-12ooj4n{font-family:Roboto Condensed,Roboto Condensed fallback,sans-serif;}The young English YouTubers bringing Korean food diplomacy to Macau

Known for their viral ramen videos and visiting Buckingham Palace with Blackpink, the British duo are bringing their brand of food diplomacy to Macau.

.css-1f6sr3w{color:#727272;}Profile | From TVB queen to YouTube star, how Carol ‘Dodo’ Cheng does it all

Hong Kong icon Carol ‘Dodo’ Cheng has worn many hats – actor, television host, content creator – continually reinventing herself across five decades.

Average South Korean YouTuber earnings jump 25% in 4 years to US$49,000 annually

Growth accelerated after a surge in political broadcasts following 2024’s martial law decree, prompting calls for stricter tax oversight.

Meet Gabriella DeGasperis, the teen ‘golfluencer’ playing with famous names

After picking up clubs at the age of 2, DeGasperis turned to social media, using Instagram and YouTube to make golf more accessible and fun for viewers.

Japanese-American, 60, who went viral saying it’s never too late to start over

Dana Nakagawa reinvented herself as a content creator and now posts videos on starting over, decluttering and her interpretation of ikigai.

Oscars will move to YouTube in 2029, leaving US network ABC

Landmark deal with Google’s video giant ends a 50-year TV broadcast era and takes Hollywood’s biggest night fully online.

How to make 2026 the best year of your life? YouTuber Ali Abdaal has answers

An entrepreneur with 7.6 million followers across social media, Abdaal will share tips on subjects from careers to love at a Hong Kong talk.

Jake Paul’s extravagant luxury watch collection

YouTube’s enfant terrible-turned-boxer has an outrageous watch collection that ranges from seven-figure grail pieces to a Mickey Mouse watch.

Top Chinese chef’s YouTube cooking series stirs up buzz – and bickering

Andrew Wong of London’s two-Michelin-star A.Wong teaches the basics of Chinese cooking to home cooks, but not everyone agrees with his views.

Former Hong Kong TV star’s viral anime food videos are ‘a chance to be myself’

When Covid halted Lukian Wang’s acting career, she returned to Hong Kong and started making cooking videos based on anime dishes.

YouTube to pay US$24.5 million to settle Trump account suspension lawsuit

Trump brought the legal action against the company after his account was suspended following the US Capitol riots in January 2021.

‘A highlight of my life’: the rise of VTubers in Hong Kong and worldwide

VTubers, or virtual YouTubers, are online avatars of anonymous content creators, with many managed by agencies like Japan’s Hololive.

Video | VTubers: the virtual stars redefining entertainment

Behind the animated avatars are real people who offer a glimpse into the new industry and how they connect with fans on a deeply personal level, forming devoted communities worldwide.

Video | VTubers: the virtual stars redefining entertainment

Already selling out concerts in New York, Hong Kong and Japan, VTubers are transforming what it means to be an entertainer, without ever revealing their real faces.

‘Never give up’: Hong Kong 9-year-old battles cancer with positivity

Whether posting videos online or designing inspiring toys with help from Make-A-Wish Hong Kong, Sophie Chan turns negative into positive.

Game, Set, Matchmaker: how tennis is trying to court Gen Z viewers via reality TV

Grand slam tennis is using everything from first-date shows to fashion influencer Morgan Riddle to hook Gen Z and expand its fan base.

The young English YouTubers bringing Korean food diplomacy to Macau

Profile | From TVB queen to YouTube star, how Carol ‘Dodo’ Cheng does it all