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Adidas

The latest news and top stories on Adidas. A global leader in athletic apparel, footwear, and sporting goods, Germany-headquartered Adidas specialises in high-quality sportswear, equipment, and accessories. They primarily serve athletes, fitness enthusiasts, and fashion-conscious consumers across diverse age groups worldwide. Renowned for innovation and strong brand recognition, Adidas is Europe’s largest sportswear manufacturer. Their business focus includes continuous product enhancement and global expansion, exemplified by recent collaborations like the limited-edition shoe line with Dubai’s Ravi restaurant, part of a series celebrating community eateries.

Customers leave a Bakehouse shop in Causeway Bay with their purchases on July 26, 2025. Photo: Antony Dickson

Hong Kong economy

Opinion | Invest in Hong Kong’s creativity and local brands to unlock soft power

Hong Kong is blessed with ambitious, creative local brands. Investing in them will help set the city apart from other shopping destinations.

19 Jun 2026 - 10:22AMvideocam

Hong Kong celebrities and icons

7 Hong Kong women’s footballers on playing the sport and fashion game

12 Jun 2026 - 2:00PM

Fashion

3 fashion drops celebrating the Fifa World Cup 2026, by Adidas, Nike and Puma

12 Jun 2026 - 6:00AM

Fashion

9 fashion-forward collabs for the 2026 Fifa World Cup, from Nike to Loewe

From Jacquemus working with Nike and the France national team to Drake’s Nocta tracksuit for Canada, these are the hottest football fashion collabs this season.

11 Jun 2026 - 5:47PM

Loewe, Palace Skateboards and Corteiz are some brands that are presenting national team kits this World Cup season. Photos: Loewe, @palaceskateboards, @corteiz/Insgram

Food and Drinks

Hong Kong-style cha chaan teng cafes thrive globally as Gen-Z embraces nostalgic dining

Cha chaan teng were built on reinvention and resourcefulness. Now, as a new generation claims them for the digital age, PostMag finds everyone hungry for more.

30 May 2026 - 8:00AM

David Beckham

Spend it like Beckham: ex-England star UK’s first billionaire athlete

Combined wealth of the ex-footballer and his wife, Victoria, reached about US$1.583 billion this year, the Sunday Times Rich List says.

15 May 2026 - 10:00PM

Marathons

Sawe Adidas shoes spike online, with resellers asking up to US$4,000 a pair

Trainers that retail for US$500 are going for astronomical sums, but some question whether they are actually worth it.

28 Apr 2026 - 4:00PM

Sebastian Sawe became the first runner to break the two-hour barrier in a marathon. Photo: Xinhua

Marathons

Adidas gets lift from 2 sub-2-hour runs, 2 world records at London Marathon

Both men’s and women’s winners, Sabastian Sawe and Yomif Kejelcha, wore the German brand’s new lightweight shoe, as did the men’s runner-up.

27 Apr 2026 - 9:00PM

Marathons

London Marathon star Sawe says ‘nothing is impossible’ after sub-2-hour record

City’s race chief believes Sabastian Sawe achievement could be ‘greatest sporting moment’ of the 21st century.

27 Apr 2026 - 12:15PM

WNBA

US basketball star Candace Parker grateful for chance to play in mainland China

Two-time Olympic gold medallist retired in 2024, now pursues hugely successful post-playing career but receives ‘vicious’ abuse as TV analyst.

26 Mar 2026 - 1:28AM

Playing basketball in mainland China allowed Candace Parker to ‘look after my family’. Photo: Karma Lo

China-Germany relations

Xi and Merz pledge to strengthen ties as they rebalance amid ‘turbulent’ times

After meeting Chinese leader, German chancellor calls for closer trade relations to unlock opportunities and drive economic prosperity.

26 Feb 2026 - 10:16AMvideocam

Chinese President Xi Jinping (right) welcomes German Chancellor Friedrich Merz in Beijing on Wednesday. Photo: dpa

London Fashion Week

London Fashion Week 2026: Simone Rocha, Erdem and Chet Lo

Erdem created a scrapbook of previous show inspirations, from Queen Elizabeth to Duchess Deborah Devonshire, while Simone Rocha drew on her signature pearls and ribbons.

23 Feb 2026 - 3:19PM

Bad Bunny

Meet Bad Bunny’s brother, Bernie Martínez Ocasio – who works as a model

Bad Bunny is making headlines for his historic Super Bowl halftime performance – his brother Bernie, decked in H&M, was there to support him.

13 Feb 2026 - 6:00PM

Good Schools Guide

The Hong Kong schools and young artists nurturing creativity in the age of AI

Brothers Andrew Mok, aka YaLocalOffgod, and Tate Mok are behind the artistic duo, whose fans include Pharrell Williams and Takashi Murakami.

13 Feb 2026 - 3:00PM

RCHK students collaborate with Tramplus to turn one of Hong Kong’s iconic “ding dings” into a moving artwork. Photo: Handout

Interview

In conversation: Hong Kong creative duo Offgod:Tate, aka Tate and Andrew Mok

The Hong Kong-born, Gen Z brothers talk about collaborating with Adidas, and meeting their heroes Pharrell Williams and Takashi Murakami.

12 Feb 2026 - 8:00AM

Hong Kong-born brothers Tate and Andrew Mok are the multidisciplinary creative duo known as Offgod:Tate. Photo: Jocelyn Tam

Fashion

How Bad Bunny rocked the Super Bowl halftime show with his fashion choices

The Puerto Rican rapper delivered a Spanish-only set, while Lady Gaga – in a blue dress by Luar – performed the only English lines of the show.

9 Feb 2026 - 12:52PM

Hong Kong society

Adidas says sorry over fitting room incident in Hong Kong, vows privacy review

Sportswear giant also says company management has met with customer to offer help.

6 Feb 2026 - 9:59PM

Hong Kong society

Adidas concerned after woman complains fitting room opened twice at Mong Kok shop

Sportswear chain says it is fully cooperating with police’s investigation after woman took to social media to complain.

1 Feb 2026 - 8:25PM

The Adidas branch in Mong Kok. Photo: Handout

Fashion

How next-gen brands are blending luxury with sportswear

Functional shouldn’t mean unfashionable – as new sportswear brands like Literary Sport, Johanna Parv and Spence are demonstrating.

21 Jan 2026 - 8:00PM

Blackpink

Blackpink star Jennie’s 8 top brand collaborations as she turns 30

The K-pop singer has been a style icon for Chanel, Jean Paul Gaultier, Calvin Klein, Jacquemus, Adidas and more.

16 Jan 2026 - 6:00AM

What to do in Hong Kong

5 of the best things to do in Hong Kong this weekend, January 9-11

Make your own instant noodle cups before it is too late, check out a street dance festival, join a run and more in Hong Kong this weekend.

9 Jan 2026 - 10:15AMvideocam

The Hong Kong branch of Japan’s Cupnoodles Museum is set to close its doors on January 11 after nearly five years in operation. Check it out this weekend. Photo: Nora Tam

SCMP Highlights

Women tattoo artists, history behind viral Adidas jacket: 7 Lifestyle highlights

From the Hong Kong women tattoo artists making their mark to the “frog buttons” in Adidas’ viral jacket, here are five stories from SCMP’s recent reporting.

8 Jan 2026 - 3:21PM

Bella Yuen tattoos a client at her Hong Kong studio. The artist, who is greatly influenced by Chinese calligraphy and painting, is one of a group in the city taking inspiration from traditional elements to create something new. Photo: Nic Tse

Americas and the Caribbean

How Mexico’s Sheinbaum weaves generations of tradition into her signature style

The colourful embroidered dresses and blouses have become a wardrobe staple for Mexico’s ‘most stylish’ president.

13 Dec 2025 - 1:46PM

Crime in Hong Kong

Hong Kong customs seizes HK$10 million of bogus Nike, Adidas shoes

Customs inspector says ‘mega-events such as sports shoes exhibitions’ helping to drive demand for high-quality counterfeits.

22 Oct 2025 - 8:54PM

Hermès

Meet Grace Wales Bonner, the first Black woman to lead a major fashion house

She dressed Lewis Hamilton, Jeff Goldblum and FKA Twigs for this year’s Met Gala, and her first collection is set to debut in January 2027.

23 Oct 2025 - 12:04PM

English-Jamaican designer Grace Wales Bonner has made history by being named Hermès’ new creative director of menswear. Photo: Malick Bodian

China property

Exclusive | Lululemon moves to Hongkong Land project in Shanghai, bucking property downtrend

Move to West Bund underlines athletic apparel retailer’s ‘continued investment in mainland China and commitment to developing local talent’.

15 Oct 2025 - 9:58PM

Lululemon will officially open its China store support centre on October 27. Photo: Peggy Sito

Fame and celebrity

Meet May Hong, the actress-artist who plays Mira in Kpop Demon Hunters

Hong has walked runways for Marc Jacobs, Gucci and Adidas, and her role in Tales of the City helped her embrace her own queer identity.

29 Aug 2025 - 6:00AM

Celebrity style

Celeb summer style: from Sabrina Carpenter in Versace to Dua Lipa in Isabel Marant

Celebs are officially on holiday – and providing outfit inspo from St Tropez to Positano.

4 Aug 2025 - 10:28AM

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Adidas

.css-1pcrwvc{color:#2aa191;}Opinion | Invest in Hong Kong’s creativity and local brands to unlock soft power

Hong Kong is blessed with ambitious, creative local brands. Investing in them will help set the city apart from other shopping destinations.

7 Hong Kong women’s footballers on playing the sport and fashion game

3 fashion drops celebrating the Fifa World Cup 2026, by Adidas, Nike and Puma

9 fashion-forward collabs for the 2026 Fifa World Cup, from Nike to Loewe

From Jacquemus working with Nike and the France national team to Drake’s Nocta tracksuit for Canada, these are the hottest football fashion collabs this season.

Hong Kong-style cha chaan teng cafes thrive globally as Gen-Z embraces nostalgic dining

Cha chaan teng were built on reinvention and resourcefulness. Now, as a new generation claims them for the digital age, PostMag finds everyone hungry for more.

Spend it like Beckham: ex-England star UK’s first billionaire athlete

Combined wealth of the ex-footballer and his wife, Victoria, reached about US$1.583 billion this year, the Sunday Times Rich List says.

Sawe Adidas shoes spike online, with resellers asking up to US$4,000 a pair

Trainers that retail for US$500 are going for astronomical sums, but some question whether they are actually worth it.

Adidas gets lift from 2 sub-2-hour runs, 2 world records at London Marathon

Both men’s and women’s winners, Sabastian Sawe and Yomif Kejelcha, wore the German brand’s new lightweight shoe, as did the men’s runner-up.

London Marathon star Sawe says ‘nothing is impossible’ after sub-2-hour record

City’s race chief believes Sabastian Sawe achievement could be ‘greatest sporting moment’ of the 21st century.

US basketball star Candace Parker grateful for chance to play in mainland China

Two-time Olympic gold medallist retired in 2024, now pursues hugely successful post-playing career but receives ‘vicious’ abuse as TV analyst.

Xi and Merz pledge to strengthen ties as they rebalance amid ‘turbulent’ times

After meeting Chinese leader, German chancellor calls for closer trade relations to unlock opportunities and drive economic prosperity.

London Fashion Week 2026: Simone Rocha, Erdem and Chet Lo

Erdem created a scrapbook of previous show inspirations, from Queen Elizabeth to Duchess Deborah Devonshire, while Simone Rocha drew on her signature pearls and ribbons.

Meet Bad Bunny’s brother, Bernie Martínez Ocasio – who works as a model

Bad Bunny is making headlines for his historic Super Bowl halftime performance – his brother Bernie, decked in H&M, was there to support him.

The Hong Kong schools and young artists nurturing creativity in the age of AI

Brothers Andrew Mok, aka YaLocalOffgod, and Tate Mok are behind the artistic duo, whose fans include Pharrell Williams and Takashi Murakami.

In conversation: Hong Kong creative duo Offgod:Tate, aka Tate and Andrew Mok

The Hong Kong-born, Gen Z brothers talk about collaborating with Adidas, and meeting their heroes Pharrell Williams and Takashi Murakami.

How Bad Bunny rocked the Super Bowl halftime show with his fashion choices

The Puerto Rican rapper delivered a Spanish-only set, while Lady Gaga – in a blue dress by Luar – performed the only English lines of the show.

Adidas says sorry over fitting room incident in Hong Kong, vows privacy review

Sportswear giant also says company management has met with customer to offer help.

Adidas concerned after woman complains fitting room opened twice at Mong Kok shop

Sportswear chain says it is fully cooperating with police’s investigation after woman took to social media to complain.

How next-gen brands are blending luxury with sportswear

Functional shouldn’t mean unfashionable – as new sportswear brands like Literary Sport, Johanna Parv and Spence are demonstrating.

Blackpink star Jennie’s 8 top brand collaborations as she turns 30

The K-pop singer has been a style icon for Chanel, Jean Paul Gaultier, Calvin Klein, Jacquemus, Adidas and more.

5 of the best things to do in Hong Kong this weekend, January 9-11

Make your own instant noodle cups before it is too late, check out a street dance festival, join a run and more in Hong Kong this weekend.

Women tattoo artists, history behind viral Adidas jacket: 7 Lifestyle highlights

From the Hong Kong women tattoo artists making their mark to the “frog buttons” in Adidas’ viral jacket, here are five stories from SCMP’s recent reporting.

How Mexico’s Sheinbaum weaves generations of tradition into her signature style

The colourful embroidered dresses and blouses have become a wardrobe staple for Mexico’s ‘most stylish’ president.

Hong Kong customs seizes HK$10 million of bogus Nike, Adidas shoes

Customs inspector says ‘mega-events such as sports shoes exhibitions’ helping to drive demand for high-quality counterfeits.

Meet Grace Wales Bonner, the first Black woman to lead a major fashion house

She dressed Lewis Hamilton, Jeff Goldblum and FKA Twigs for this year’s Met Gala, and her first collection is set to debut in January 2027.

.css-1f6sr3w{color:#727272;}Exclusive | Lululemon moves to Hongkong Land project in Shanghai, bucking property downtrend

Move to West Bund underlines athletic apparel retailer’s ‘continued investment in mainland China and commitment to developing local talent’.

Meet May Hong, the actress-artist who plays Mira in Kpop Demon Hunters

Hong has walked runways for Marc Jacobs, Gucci and Adidas, and her role in Tales of the City helped her embrace her own queer identity.

Celeb summer style: from Sabrina Carpenter in Versace to Dua Lipa in Isabel Marant

Celebs are officially on holiday – and providing outfit inspo from St Tropez to Positano.

Opinion | Invest in Hong Kong’s creativity and local brands to unlock soft power

Exclusive | Lululemon moves to Hongkong Land project in Shanghai, bucking property downtrend