Asia's biggest YouTube stars

Iconic YouTube KOLs from Asia
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YouTube stars are some of the most famous personalities on the internet - and many Asian faces have made it big on the platform, creating content involving everything from food and travel to tech and fashion.

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News
United States & Canada
The Academy Awards will stream for free worldwide on YouTube. Photo: TNS
United States & Canada
Oscars will move to YouTube in 2029, leaving US network ABC
Landmark deal with Google’s video giant ends a 50-year TV broadcast era and takes Hollywood’s biggest night fully online.
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Ali Abdaal, a former doctor who is now a digital creator, entrepreneur and YouTube star, sits at a cafe in Causeway Bay. Abdaal will speak at the Hong Kong Jockey Club Amphitheatre on December 8 to explain how to make 2026 “the best year of your life”. Photo: Nora Tam
Health & Wellness
How to make 2026 the best year of your life? YouTuber Ali Abdaal has answers
An entrepreneur with 7.6 million followers across social media, Abdaal will share tips on subjects from careers to love at a Hong Kong talk.
YouTuber and professional boxer Jake Paul has a watch collection as wild as his antics. Photo: @jakepaul/Instagram
Watches
Jake Paul’s extravagant luxury watch collection
YouTube’s enfant terrible-turned-boxer has an outrageous watch collection that ranges from seven-figure grail pieces to a Mickey Mouse watch.
Andrew Wong poses in his home kitchen, the setting for his new YouTube cooking series, where he provides home cooks with the essential skills of Chinese cooking. Photo: A.Wong
Food & Drink
Top Chinese chef’s YouTube cooking series stirs up buzz – and bickering
Andrew Wong of London’s two-Michelin-star A.Wong teaches the basics of Chinese cooking to home cooks, but not everyone agrees with his views.
Lukian Wang holds a picture of a scene from Studio Ghibli’s 2008 anime Ponyo at her home in Tsim Sha Tsui, Hong Kong. Her first viral video was of her making instant noodles inspired by food in the film. Photo: Jonathan Wong
Food & Drink
Former Hong Kong TV star’s viral anime food videos are ‘a chance to be myself’
When Covid halted Lukian Wang’s acting career, she returned to Hong Kong and started making cooking videos based on anime dishes.
Donald Trump’s YouTube account is seen on a mobile phone and laptop in 2023 after being restored after Google lifted a suspension imposed on Trump after the January 6, 2021 Capitol riot. Photo: Reuters
United States & Canada
YouTube to pay US$24.5 million to settle Trump account suspension lawsuit
Trump brought the legal action against the company after his account was suspended following the US Capitol riots in January 2021.
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Fans wave glowsticks at a screen featuring VTubers Hakos Baelz (left) and Kobo Kanaeru at the Hopewell Hotel Grand Ballroom in Hong Kong, part of the “hololive Meet @ Hong Kong 2025 ft. Hakos Baelz and Kobo Kanaeru” event, on July 27, 2025. Photo: Cover via InfiniteOne
Entertainment
‘A highlight of my life’: the rise of VTubers in Hong Kong and worldwide
VTubers, or virtual YouTubers, are online avatars of anonymous content creators, with many managed by agencies like Japan’s Hololive.
VTubers: the virtual stars redefining entertainment
Entertainment
VTubers: the virtual stars redefining entertainment
VTubers: the virtual stars redefining entertainment
Entertainment
VTubers: the virtual stars redefining entertainment
Sophie Chan, nine, holds a Corny Ketchy, a plush toy she designed with the help of children’s charity Make-A-Wish Hong Kong, and is distributing to inspire children to “never give up”. Photo: Edmond So
Health & Wellness
‘Never give up’: Hong Kong 9-year-old battles cancer with positivity
Whether posting videos online or designing inspiring toys with help from Make-A-Wish Hong Kong, Sophie Chan turns negative into positive.
Game, Set, Matchmaker’s Prianca and Saad are filmed on a date at the 2025 US Open on August 19. Photo: AP
Culture
Game, Set, Matchmaker: how tennis is trying to court Gen Z viewers via reality TV
Grand slam tennis is using everything from first-date shows to fashion influencer Morgan Riddle to hook Gen Z and expand its fan base.
Hong Kong football influencer Jeh Vas shows off his skills in front of Kai Tak Stadium. Photo: Jonathan Wong
Hong Kong
Hong Kong YouTube star Jeh Vas aiming to showcase city’s ‘special’ players
Local 27-year-old’s content creation empire, attracting huge attention, recently collaborated with Spurs and is keen to promote football in city.
Simon Squibb poses at IFC mall in Hong Kong’s Central neighbourhood. The businessman and content creator talks about expanding his mission to help people escape the “sell your time for money” system. Photo: Jonathan Wong
Lifestyle
Profile|What’s your dream? Influencer entrepreneur Simon Squibb on making it real
Business advice guru Squibb, for whom Hong Kong played a special part is his story, talks about helping people gain financial freedom.
Ewa and Jeromy Ko eat a meal at Pe Aor Tom Yum Kung Noodle in Bangkok, Thailand. The founders of Nom Life have turned their passion for Asian cuisine and family into a thriving food and travel platform.
Food & Drink
Meet the duo behind Nom Life, a love letter to Asian culture, food, family
Nom Life’s Ewa and Jeromy Ko explain how they share their passion for food, travel and exploring cultures through cuisine on their platform.
A still from an AI ASMR video showing someone slicing sugared blueberries. The video, which also shows other fruit being cut up, was posted in July by RedNote user Yu Mu and has received more than 7,000 likes. Photo: Rednote/ Healing Lab
Lifestyle
Obsessed with AI ASMR videos? How they’re captivating social media users
AI-generated ASMR videos are taking over the existing ASMR trend, offering creative content that provides stress relief for many.
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Simba Siiviba, who has almost 800,000 followers on Weibo, with an AC Milan mascot. Photo: Weibo
Football
Influencers, rappers, YouTubers and fans: AC Milan and Liverpool’s modern media
Chinese rapping star and influential YouTuber among AC Milan followers in Hong Kong, while Liverpool trailed by three fan channels.
Seoul-based content creator Cari is best known for her travel vlogs and was one of the earliest big content creators in Korea. Photo: Instagram/caricakez
Travel & Leisure
Profile|Who is Cari? Popular South Korea-based YouTuber’s social media rise
Seoul-based YouTuber Cari shares her journey as a content creator who offers authentic glimpses into Korean life, reading and solo travel.
A Japanese YouTuber, famous for having the “world’s longest chin”, promotes self-love after overcoming childhood ridicule. Photo: SCMP composite/QQ.com
People & Culture
Japan YouTuber has ‘world’s longest chin’, promotes self-love after beating taunts
Man overcomes love rejection, turns abnormally protruding jawline into ‘personal brand’, attracts 750,000 followers on social media.
Who is model and influencer Laila Hasanovic (right) – and is she dating Jannik Sinner, who just won Wimbledon? Photos: @janniksin, @lailahasanovic/Instagram
Icons & Influencers
Who is Laila Hasanovic – and is she dating Wimbledon champion Jannik Sinner?
Hasanovic previously dated Mick Schumacher and was reportedly one of the few people allowed to see his dad Michael Schumacher – meanwhile, Sinner used to date Russian tennis player Anna Kalinskaya.
An AI-generated thumbnail from the “Pak Gov Update” YouTube channel shows rapper Jay-Z supposedly on the witness stand at Sean “Diddy” Combs’ sex trafficking trial. Photo: YouTube/PakGovUpdate
South Asia
The Diddy trial: how AI ‘slop’ from Pakistan is distorting reality
From fake celebrity testimonies to fabricated images, a flood of low-quality content generated using AI is threatening to obscure the truth.
A young boy walks past a poster advertising the film “Love Guru”, featuring Pakistani actress Mahira Khan, in Lahore earlier this month. Photo: AFP
South Asia
Art of war: culture becomes a casualty of India-Pakistan conflict
Pakistani singers have lost huge Indian fanbases and Bollywood films suddenly scrubbed out Pakistani co-stars.
Hong Kong resident Pranali Gupta on her YouTube channel NewDellily. Photo: Youtube / NewDellily
Entertainment
Profile|‘Why is her Cantonese so good?’ Indian Hongkonger on social media fame
Pranali Gupta, known as New Dellily online, bridges Hong Kong and Indian cultures through her engaging vlogs and clips on social media.
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A young woman consumes content on a smartphone. Doctors say screen time, especially spent watching “junk”, may negatively affect mental health and brain development. Photo: Shutterstock
Health & Wellness
Does too much TikTok and YouTube actually rot your brain? Experts weigh in
Doctors explain how consuming digital ‘junk food’ on social media can affect brain development and whether ‘brain rot’ is real.
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Meet Cassey Ho, the athleisure entrepreneur whose pieces have been worn by Taylor Swift. Photo: @blogilates/Instagram
Icons & Influencers
Meet Blogilates YouTuber and Taylor Swift favourite Cassey Ho
A first-generation American who shot to fame when Swift wore her brand’s Pirouette skort, Cassey Ho’s father told her she could either be ‘a lawyer, doctor or failure’ – now she’s making 8 figures.
Hot Ones host and co-creator Sean Evans. Photo: Getty Images for YouTube/TNS
Entertainment
Could YouTube’s Hot Ones win an Emmy? Host Sean Evans is hopeful
Host of YouTube talk show where celebrities from Lady Gaga to Bad Bunny eat chicken and let their guard down says Emmy eligibility ‘overdue’.
French stunt rider Sarah Lezito performs a stoppie on her Kawasaki Ninja ZX-6R. Photo: AFP
Entertainment
Woman stunt rider’s journey from winemaking to wheelies in Hollywood
French motorcycle stunt rider Sarah Lezito, a double for top Hollywood stars and with a huge social media following, shares her journey.
British bartender Ryan Chetiyawardana, also known as Mr Lyan, is presenter of the series Mr Lyan’s Taste Trips. Here he enjoys a nightcap in Tokyo in the show’s first episode, devoted to Japan. Photo: Mr Lyan’s Taste Trips
Food & Drink
From ‘world’s best pizza’ to cocktail making, bartender’s TV tour of Japan
Mr Lyan’s Taste Trips explores the food and drink scene in Osaka, Kyoto and Tokyo in its first episode, and host creates a Japanese cocktail.
A person pressing “like” on a Facebook post. The thumbs up gesture has long ruled the internet and has had major impact on social media engagement – but where did it come from? Photo: Shutterstock
Gadgets
To like or not to like? The button that changed social media
The thumbs up gesture has long ruled the internet and has had a major impact on social media engagement – so who came up with it and why?
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A fan of South Korea’s YouTuber Park Mak-rye watches her video on computer. Photo: AP
East Asia
‘Life role model’: South Korea’s granny YouTubers rewriting script on ageing
A growing number of older content creators are finding success online, sharing life advice and showing what it means to age gracefully.
Kanye West attends the the Versace fall fashion show in New York in 2018. Photo: TNS
United States & Canada
Banned elsewhere, Kanye West’s pro-Hitler song gets millions of views on X
The video shows the hip-hop star rapping about ex-wife Kim Kardashian and ends with an extract of a speech by the Nazi leader.
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Opinion
Destinations known|Not your usual Seoul travel guide: YouTuber ‘bored with Korea’ is on a quest
Dutchman Bart van Genugten aims to explore and video all of Seoul’s 467 neighbourhoods in a YouTube travel guide to the South Korean capital that goes beyond the typical tourist material.
Mark Footer
Tale of the Tape|Why didn’t Mayweather knock out Logan Paul?
Floyd Mayweather’s draw with Logan Paul means nobody wins, nobody is happy, and we have to endure more stupid celebrity boxing matches.
Patrick Blennerhassett
Feast or Famine|Epicurious on YouTube needs to show Asian dumplings respect
A video on the Epicurious YouTube channel in which a chef instructor in New York purports to show how to make dumplings properly is sacrilege and shows little respect for dim sum.
Susan Jung
Mouthing Off|Don’t over-egg the pudding, home cooking is about the basics
YouTube chefs and food bloggers have some weird ideas, and are always telling us how to improve dishes, but you'll get much more satisfaction by sticking to tried and trusted recipes.
Andrew Sun
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