Located inside a rundown shopping centre in Shanghai, “Chen Go” has become the go-to spot for K-pop lovers. Fans sign imaginary autographs, dance to choreographed routines and adjust their microphone headsets at the K-pop-inspired "idol experience centre", where ordinary people can live like their favourite stars, if only for a day.

“Chen Go” was opened in 2024 by entrepreneur and K-pop fan Chen Rong. The centre draws about 40 customers a day. Guests can choose from more than 200 outfits — some imported from South Korea, others custom-made — and step into carefully designed sets designed to resemble backstage dressing rooms and backdrops of popular South Korean music programmes.