after

applicationId

count

entityId

superTopicQueueName

topicPageQuery

hooksTopicWidgetQuery

topic

appConfig

filter

entityUuid

advertZone

sponsor

name

urlAlias

hooksTopic

topicDescriptionTopic

topicHeaderTopic

topicRestContentsTopic

topicSeoTopic

topicTopContentsTopic

topicTopicPageTopic

queue

items

query topicPageQuery(
  $after: String
  $applicationId: String!
  $count: Int = 28
  $entityId: String!
  $superTopicQueueName: String!
) {
  ...hooksTopicWidgetQuery_49mQWb
  topic(filter: {entityId: $entityId}) {
    entityId
    entityUuid
    advertZone(version: 2)
    sponsor {
      name
      id
    }
    name
    urlAlias
    ...hooksTopic
    ...topicDescriptionTopic
    ...topicHeaderTopic
    ...topicRestContentsTopic
    ...topicSeoTopic
    ...topicTopContentsTopic
    ...topicTopicPageTopic_1RYlfy
    id
  }
  superTopicQueue: queue(filter: {name: $superTopicQueueName}) {
    items(first: 10) {
      edges {
        node {
          __typename
          ... on Content {
            __isContent: __typename
            entityUuid
            ...helpersCheckIsPlusArticle
            ...homeSecondaryContentItemContent
            ...sectionTopLeadPrimaryContentItemContent
            ...topStoriesItemContent
          }
          ... on Node {
            __isNode: __typename
            id
          }
        }
      }
    }
    id
  }
}

fragment articleCommentArticle on Article {
  ...entityLink
  commentCount
  entityId
}

fragment blockquoteQuoteContent on Content {
  __isContent: __typename
  ...contentShareWidgetContent
}

fragment checkersCheckContentContainsStarlingImageContent on Content {
  __isContent: __typename
  topics {
    entityId
    id
  }
}

fragment contentActionBarContent on Content {
  __isContent: __typename
  entityId
  createdDate
  updatedDate
  publishedDate
  readingTime
  ...articleCommentArticle
  ...helpersIsArticleVideoAsHeroArticle
  ...helpersGetContentTypeNameContent
  ... on Article {
    hasVideoContent
  }
}

fragment contentCoverImageContent_2vlzjQ on Content {
  __isContent: __typename
  headline
  images {
    url
    title
    type
    size1200x800: style(filter: {style: "1200x800"}) {
      url
    }
    size540x360: style(filter: {style: "540x360"}) {
      url
    }
  }
}

fragment contentCoverImageContent_34Njms on Content {
  __isContent: __typename
  headline
  images {
    url
    title
    type
    landscape250x99: style(filter: {style: "landscape_250_99"}) {
      url
    }
    size540x360: style(filter: {style: "540x360"}) {
      url
    }
  }
}

fragment contentHeadlineContent on Content {
  __isContent: __typename
  headline
  socialHeadline
  ...contentHeadlineTagContent
  ...helpersUseContentSponsorContent
}

fragment contentHeadlineTagContent on Content {
  __isContent: __typename
  ...hooksContentHeadlineTagContent
}

fragment contentLiveTagContent on Article {
  ...helpersCheckHasLiveTagArticle
}

fragment contentNewsletterWidgetContent on Content {
  __isContent: __typename
  topics {
    relatedNewsletters {
      ...helpersMassageToNewsletterItemNewsletter
      id
    }
    id
  }
  sections {
    value {
      relatedNewsletters {
        ...helpersMassageToNewsletterItemNewsletter
        id
      }
      id
    }
  }
  ... on Article {
    relatedNewsletters {
      ...helpersMassageToNewsletterItemNewsletter
      id
    }
  }
}

fragment contentSchemaRenderContent on Content {
  __isContent: __typename
  ...blockquoteQuoteContent
  ...hooksInlinePlusWidgetContent
  ...imageContent
  ...inlineWidgetContent
  ...photoGalleryWidgetContent
  ...scmpYoutubeContent
}

fragment contentSectionsContent on Content {
  __isContent: __typename
  sections {
    value {
      ...helpersCheckIfNewsSectionInFirstIndexSection
      ...entityLink
      name
      id
    }
  }
}

fragment contentSeriesShortLabelContent on Content {
  __isContent: __typename
  ... on Article {
    seriesShortLabel
    ...entityLink
    seriesContainer {
      ...entityLink
      seriesShortLabel
      id
    }
  }
}

fragment contentShareWidgetContent on Content {
  __isContent: __typename
  entityId
  urlAlias
  shortUrl
  socialHeadline
  headline
}

fragment contentSponsorTagContent on Content {
  __isContent: __typename
  ...helpersUseContentSponsorContent
}

fragment contentSubHeadlineContent on Content {
  __isContent: __typename
  subHeadline {
    json
  }
  summary {
    json
  }
  ...contentSchemaRenderContent
}

fragment contentSummaryContent on Content {
  __isContent: __typename
  __typename
  summary {
    text
  }
}

fragment contentTopicLinkContent on Content {
  __isContent: __typename
  topics {
    urlAlias
    ...entityLink
    ...topicLinkTopic
    id
  }
}

fragment entityFollowButtonBase on BaseWithApplicationAndUrlAlias {
  __isBaseWithApplicationAndUrlAlias: __typename
  __typename
  ... on Section {
    entityId
    name
  }
  ... on Author {
    entityId
    name
    disableFollow
  }
  ... on Topic {
    entityId
    name
    disableFollow
  }
}

fragment entityLink on BaseWithApplicationAndUrlAlias {
  __isBaseWithApplicationAndUrlAlias: __typename
  __typename
  entityId
  entityUuid
  urlAlias
  urlRedirect {
    toUrl
    id
  }
  application {
    entityId
    id
  }
  ... on Section {
    fullSectionPath {
      entityId
      id
    }
    parentSection
  }
  ...helpersAppBarVariantBase
  ...helpersApplicationBase
  ...helpersCheckIsPlusArticle
  ...helpersStyleSectionContent
}

fragment followButtonBase on BaseWithApplicationAndUrlAlias {
  __isBaseWithApplicationAndUrlAlias: __typename
  ...entityFollowButtonBase
  entityId
}

fragment helpersAppBarVariantBase on BaseWithApplicationAndUrlAlias {
  __isBaseWithApplicationAndUrlAlias: __typename
  ...helpersCheckIsLiveArticle
  ...helpersCheckIsPlusPage
  ...helpersCheckIsPostMagazineArticle
  ...helpersCheckIsStyleArticle
  ...helpersSectionContent
  ...helpersStyleSectionContent
}

fragment helpersApplicationBase on BaseWithApplicationAndUrlAlias {
  __isBaseWithApplicationAndUrlAlias: __typename
  ...helpersCheckIsPlusPage
}

fragment helpersCheckHasLiveTagArticle on Article {
  flattenTypeIds
  liveArticle {
    status
    id
  }
}

fragment helpersCheckHasSeriesShortLabelContent on Content {
  __isContent: __typename
  ... on Article {
    seriesShortLabel
    seriesContainer {
      seriesShortLabel
      id
    }
  }
}

fragment helpersCheckIfNewsSectionInFirstIndexSection on Section {
  name
}

fragment helpersCheckIsLiveArticle on Article {
  flattenTypeIds
  liveArticle {
    status
    id
  }
}

fragment helpersCheckIsMainTopicContent on Content {
  __isContent: __typename
  topics {
    entityId
    id
  }
}

fragment helpersCheckIsPlusArticle on Content {
  __isContent: __typename
  ... on Article {
    paywallTypes {
      entityUuid
      id
    }
  }
}

fragment helpersCheckIsPlusPage on Page {
  urlAlias
}

fragment helpersCheckIsPostMagazineArticle on Article {
  sections {
    value {
      entityId
      id
    }
  }
}

fragment helpersCheckIsStyleArticle on Content {
  __isContent: __typename
  sections {
    value {
      entityId
      id
    }
  }
}

fragment helpersGetArticleTypeNameArticle on Article {
  types {
    value {
      entityId
      id
    }
  }
}

fragment helpersGetContentTypeNameContent on Content {
  __isContent: __typename
  __typename
  ... on Article {
    ...helpersGetArticleTypeNameArticle
  }
}

fragment helpersIsArticleVideoAsHeroArticle on Article {
  multimediaEmbed {
    json
  }
}

fragment helpersMassageToNewsletterItemNewsletter on Newsletter {
  entityId
  name
  alternativeName
  description {
    text
  }
  summary {
    text
  }
  homepageDescription {
    text
  }
}

fragment helpersSanitizeArticleTypeEntityIdsArticle on Article {
  types {
    value {
      entityId
      id
    }
  }
}

fragment helpersSanitizeAuthorTypesArticle on Article {
  authors {
    types
    id
  }
}

fragment helpersSanitizedAuthorEntityIdsArticle on Article {
  authors {
    entityId
    id
  }
}

fragment helpersSectionContent on Section {
  fullSectionPath {
    entityId
    id
  }
}

fragment helpersStyleSectionContent on Section {
  fullSectionPath {
    entityId
    id
  }
}

fragment helpersUseContentSponsorContent on Content {
  __isContent: __typename
  topics {
    entityId
    sponsor {
      ...sponsorTagSponsor
      name
      type
      id
    }
    id
  }
  ... on Article {
    sponsorType
  }
  ...helpersCheckIsMainTopicContent
}

fragment homePrimaryContentItemContent on Content {
  __isContent: __typename
  entityId
  urlAlias
  ...entityLink
  ...helpersCheckIsPlusArticle
  ...helpersCheckHasLiveTagArticle
  ...helpersCheckHasSeriesShortLabelContent
  ...helpersUseContentSponsorContent
  ...hooksContentItemProvidersContent_3KFgji
}

fragment homeSecondaryContentItemContent on Content {
  __isContent: __typename
  entityId
  urlAlias
  ...entityLink
  ...helpersCheckIsPlusArticle
  ...helpersCheckHasLiveTagArticle
  ...helpersCheckHasSeriesShortLabelContent
  ...helpersUseContentSponsorContent
  ...hooksContentItemProvidersContent_1uhIyn
}

fragment hooksContentHeadlineTagContent on Content {
  __isContent: __typename
  __typename
  ... on Article {
    types {
      value {
        name
        entityId
        description {
          text
        }
        id
      }
    }
    ...helpersCheckIsStyleArticle
  }
  flag
  sections {
    value {
      name
      id
    }
  }
  ...hooksContentHelperContent
}

fragment hooksContentHelperContent on Content {
  __isContent: __typename
  ...helpersSanitizeArticleTypeEntityIdsArticle
  ...helpersSanitizeAuthorTypesArticle
  ...helpersSanitizedAuthorEntityIdsArticle
  flag
}

fragment hooksContentItemProvidersContent_1uhIyn on Content {
  __isContent: __typename
  ...contentActionBarContent
  ...contentCoverImageContent_2vlzjQ
  ...contentHeadlineContent
  ...contentLiveTagContent
  ...contentSectionsContent
  ...contentSubHeadlineContent
  ...contentSummaryContent
  ...contentTopicLinkContent
  ...contentSponsorTagContent
  ...contentSeriesShortLabelContent
  ... on Video {
    __typename
    ...videoDurationOverlayVideo
  }
  ... on Gallery {
    __typename
  }
}

fragment hooksContentItemProvidersContent_2gnGW2 on Content {
  __isContent: __typename
  ...contentActionBarContent
  ...contentHeadlineContent
  ...contentLiveTagContent
  ...contentSectionsContent
  ...contentSubHeadlineContent
  ...contentSummaryContent
  ...contentTopicLinkContent
  ...contentSponsorTagContent
  ... on Video {
    __typename
    ...videoDurationOverlayVideo
  }
  ... on Gallery {
    __typename
  }
}

fragment hooksContentItemProvidersContent_3KFgji on Content {
  __isContent: __typename
  ...contentActionBarContent
  ...contentCoverImageContent_2vlzjQ
  ...contentHeadlineContent
  ...contentLiveTagContent
  ...contentSectionsContent
  ...contentSummaryContent
  ...contentTopicLinkContent
  ...contentSponsorTagContent
  ...contentSeriesShortLabelContent
  ... on Video {
    __typename
    ...videoDurationOverlayVideo
  }
  ... on Gallery {
    __typename
  }
}

fragment hooksInlinePlusWidgetContent on Content {
  __isContent: __typename
  topics {
    entityId
    id
  }
}

fragment hooksTopic on Topic {
  types
  sponsor {
    __typename
    id
  }
}

fragment hooksTopicWidgetQuery_49mQWb on Query {
  topic(filter: {entityId: $entityId}) {
    entityId
    ...hooksTopic
    ...topicAdsTopic
    ...topicMetadataDisplayTopic
    id
  }
  appConfig(filter: {entityId: "scmp_pwa_settings"}) {
    json
    id
  }
}

fragment hooksUseDeepLinkTagsBase on BaseWithApplicationAndUrlAlias {
  __isBaseWithApplicationAndUrlAlias: __typename
  __typename
  urlAlias
  entityId
}

fragment hooksUseDynamicMetaTags on DynamicMetaTags {
  __isDynamicMetaTags: __typename
  metatags {
    key
    value
  }
}

fragment imageContent on Content {
  __isContent: __typename
  headline
  ...checkersCheckContentContainsStarlingImageContent
}

fragment inlineWidgetContent on Content {
  __isContent: __typename
  ...contentNewsletterWidgetContent
}

fragment photoGalleryDialogContent on Content {
  __isContent: __typename
  __typename
  ...contentShareWidgetContent
}

fragment photoGalleryWidgetContent on Content {
  __isContent: __typename
  ...photoGalleryDialogContent
}

fragment scmpYoutubeContent on Content {
  __isContent: __typename
  entityId
  urlAlias
  publishedDate
}

fragment sectionTopLeadPrimaryContentItemContent on Content {
  __isContent: __typename
  entityId
  urlAlias
  topics {
    ...followButtonBase
    id
  }
  ...entityLink
  ...contentCoverImageContent_34Njms
  ...helpersCheckIsPlusArticle
  ...helpersCheckHasLiveTagArticle
  ...helpersUseContentSponsorContent
  ...hooksContentItemProvidersContent_2gnGW2
}

fragment sponsorTagSponsor on Sponsor {
  name
  type
  images {
    url
  }
}

fragment topStoriesItemContent on Content {
  __isContent: __typename
  ...homePrimaryContentItemContent
  ...homeSecondaryContentItemContent
  ...helpersUseContentSponsorContent
}

fragment topicAdsTopic on Topic {
  entityId
  advertZone(version: 2)
}

fragment topicDescriptionTopic on Topic {
  ...topicHeaderRelatedLinksTopic
  ...entityFollowButtonBase
  ...hooksTopic
  ...topicMetadataDisplayTopic
  extraMetadata {
    __typename
  }
  ...entityLink
  mobileImage: image(type: MOBILE_APP_IMAGE) {
    style(filter: {style: "300x300"}) {
      url
    }
  }
  name
  description {
    text
  }
  chineseName
  sponsor {
    __typename
    id
  }
}

fragment topicHeaderRelatedLinksTopic on Topic {
  ...hooksTopic
  relatedLink {
    title
    url
  }
  relatedTopics {
    name
    urlAlias
    id
  }
}

fragment topicHeaderTopic on Topic {
  ...topicHeaderRelatedLinksTopic
  ...entityFollowButtonBase
  ...hooksTopic
  ...entityLink
  mobileImage: image(type: MOBILE_APP_IMAGE) {
    style(filter: {style: "300x300"}) {
      url
    }
  }
  name
  chineseName
  sponsor {
    ...sponsorTagSponsor
    id
  }
}

fragment topicLinkTopic on Topic {
  ...entityLink
  name
  shortName
}

fragment topicMetadataDisplayTopic on Topic {
  ...hooksTopic
  extraMetadata {
    key
    value
    topic {
      name
      ...entityLink
      types
      urlAlias
      mobileImage: image(type: MOBILE_APP_IMAGE) {
        style(filter: {style: "300x300"}) {
          url
        }
      }
      id
    }
  }
  additionalMetadata {
    propertyType
    logo {
      title
      url
    }
    properties {
      key
      value
    }
  }
}

fragment topicRestContentsTopic on Topic {
  entityId
  advertZone(version: 2)
}

fragment topicSeoTopic on Topic {
  name
  description {
    text
  }
  entityId
  urlAlias
  metaDescription
  image(type: OG) {
    url
  }
  ...hooksUseDeepLinkTagsBase
  ...hooksUseDynamicMetaTags
}

fragment topicTopContentsTopic on Topic {
  entityId
  advertZone(version: 2)
}

fragment topicTopicPageTopic_1RYlfy on Topic {
  contents(after: $after, first: $count, filter: {applicationIds: [$applicationId]}, orderBy: {field: PUBLISHED_DATE, direction: DESC}) {
    edges {
      node {
        __typename
        __isContent: __typename
        entityUuid
        ...homeSecondaryContentItemContent
        ...sectionTopLeadPrimaryContentItemContent
        ...topStoriesItemContent
        id
      }
      cursor
    }
    pageInfo {
      endCursor
      hasNextPage
    }
  }
  id
}

fragment videoDurationOverlayVideo on Video {
  duration
  sections {
    value {
      entityId
      id
    }
  }
}


types

extraMetadata

additionalMetadata

relatedLink

relatedTopics

image

description

chineseName

metaDescription

json

Can Pop Mart turn viral hits into lasting icons? Molly and Labubu offer the answer

As Labubu’s meteoric rise cools, Molly’s longevity highlights the challenge Pop Mart faces in turning hype into stable intellectual property.


China’s Pop Mart gains on earnings hopes as investors eye growth beyond Labubu

The toymaker’s stock gains as user growth, livestream sales and overseas expansion signal resilience despite softer consumer demand in China.


Labubu toymaker Pop Mart picks London as European headquarters, rolls out new stores

CEO Wang Ning reveals firm’s latest expansion plan at Friday’s closed-door meeting with UK Prime Minister Keir Starmer.


Labubu maker Pop Mart rallies as new toy trend and state media spotlight spark confidence

Pop Mart CEO’s rare state media remarks and a hit collectible boost shares as China’s consumer stocks gain momentum.


Chinese toymaker Pop Mart targets wider audience with Playground magazine, grow IP

The magazine, which is available for US$5.7 online and at select offline locations, features Michelle Yeoh on the cover.


Pop Mart opens its first Qatar store, bringing Labubu plush toys to the Middle East region

The Chinese toymaker expects overseas revenue to surpass domestic sales by the end of this year.


How Labubu and friends can be more than a flash in the pan

While some have already written off the company behind the viral collectible, all is not lost for Pop Mart if it can go beyond ‘blind box’ retailing.


Apple CEO Tim Cook says iPhone Air to release in China next week

China Unicom receives government approval to start commercial trials for the eSIM function on smartphones, such as the iPhone Air.


A Labubu theme park? How Pop Mart is learning from Disney to build on the toy’s success

Pop Mart is learning from Disney’s ability to operate IP over the long term and aims to capitalise on Labubu’s popularity, an executive says.


Demand for Pop Mart’s Labubu ‘won’t tilt 180 degrees’ despite oversupply concerns: HSBC

The bank forecasts that by 2026, each Pop Mart member will buy an average of 1.23 Labubus, up from 0.99 this year.


Pop Mart hopes Labubu fans take a shine to its Popop-branded gold jewellery

The launch of gold jewellery featuring its Baby Molly character adds zip to the company’s Hong Kong-listed shares.


Xiaomi to challenge Tesla in Europe on back of record profit

Xiaomi plans to start EV sales in Europe by 2027, adding to challenges facing Tesla, after blockbuster domestic demand helped the Chinese tech giant boost second-quarter earnings.


For some China retailers, US still offers path to profit, one toy or tea order at a time

More offline mainland brands are placing big bets on American consumers despite bilateral tensions and weak investor sentiment.


The latest news and updates on Wang Ning, the visionary founder, Chairman, and CEO of Pop Mart International Group. He established the company in 2010, transforming it from a retail store into a global leader in "blind-box" collectible art toys. His strategic pivot in 2015, focusing on artist collaborations and an IP-driven model, propelled Pop Mart to a successful Hong Kong IPO in 2020. Ning is credited with the brand’s significant global expansion, particularly its rapid growth in the North American market, and aims for overseas sales to constitute half of total revenue. His expertise lies in cultivating collector culture and leveraging intellectual property.


Wang Ning

Pop Mart balances boom and bust: can Labubu’s leap match Molly’s momentum?

As Labubu’s meteoric rise cools, Molly’s longevity highlights the challenge Pop Mart faces in turning hype into stable intellectual property.

China’s Pop Mart gains on earnings hopes as investors eye growth beyond Labubu

Labubu toymaker Pop Mart picks London as European headquarters in overseas push

Labubu maker Pop Mart rallies as new toy, state media spotlight spark confidence

Pop Mart CEO’s rare state media remarks and a hit collectible boost shares as China’s consumer stocks gain momentum.

Chinese toymaker Pop Mart targets wider audience with magazine, grow IP

The magazine, which is available for US$5.7 online and at select offline locations, features Michelle Yeoh on the cover.

Labubu maker Pop Mart pushes into Middle East with first Qatar store

The Chinese toymaker expects overseas revenue to surpass domestic sales by the end of this year.

As I see it | How Labubu and friends can be more than a flash in the pan

While some have already written off the company behind the viral collectible, all is not lost for Pop Mart if it can go beyond ‘blind box’ retailing.

Apple CEO Tim Cook says iPhone Air to release in China next week

China Unicom receives government approval to start commercial trials for the eSIM function on smartphones, such as the iPhone Air.

A Labubu theme park? How Pop Mart is looking to build on the toy’s success

Pop Mart is learning from Disney’s ability to operate IP over the long term and aims to capitalise on Labubu’s popularity, an executive says.

Labubu fever to persist despite Pop Mart’s production surge: HSBC

The bank forecasts that by 2026, each Pop Mart member will buy an average of 1.23 Labubus, up from 0.99 this year.

Pop Mart hopes Labubu fans take a shine to its Popop-branded gold jewellery

The launch of gold jewellery featuring its Baby Molly character adds zip to the company’s Hong Kong-listed shares.

Xiaomi to challenge Tesla in Europe on back of record profit

Xiaomi plans to start EV sales in Europe by 2027, adding to challenges facing Tesla, after blockbuster domestic demand helped the Chinese tech giant boost second-quarter earnings.

By toy or tea, some China retailers still see US as path to profit

More offline mainland brands are placing big bets on American consumers despite bilateral tensions and weak investor sentiment.

Wang Ning

Pop Mart balances boom and bust: can Labubu’s leap match Molly’s momentum?

As Labubu’s meteoric rise cools, Molly’s longevity highlights the challenge Pop Mart faces in turning hype into stable intellectual property.

China’s Pop Mart gains on earnings hopes as investors eye growth beyond Labubu

Labubu toymaker Pop Mart picks London as European headquarters in overseas push

Labubu maker Pop Mart rallies as new toy, state media spotlight spark confidence

Pop Mart CEO’s rare state media remarks and a hit collectible boost shares as China’s consumer stocks gain momentum.

Chinese toymaker Pop Mart targets wider audience with magazine, grow IP

The magazine, which is available for US$5.7 online and at select offline locations, features Michelle Yeoh on the cover.

Labubu maker Pop Mart pushes into Middle East with first Qatar store

The Chinese toymaker expects overseas revenue to surpass domestic sales by the end of this year.

.css-1m2rp1p{color:#34b8b5;}As I see it | How Labubu and friends can be more than a flash in the pan

While some have already written off the company behind the viral collectible, all is not lost for Pop Mart if it can go beyond ‘blind box’ retailing.

Apple CEO Tim Cook says iPhone Air to release in China next week

China Unicom receives government approval to start commercial trials for the eSIM function on smartphones, such as the iPhone Air.

A Labubu theme park? How Pop Mart is looking to build on the toy’s success

Pop Mart is learning from Disney’s ability to operate IP over the long term and aims to capitalise on Labubu’s popularity, an executive says.

Labubu fever to persist despite Pop Mart’s production surge: HSBC

The bank forecasts that by 2026, each Pop Mart member will buy an average of 1.23 Labubus, up from 0.99 this year.

Pop Mart hopes Labubu fans take a shine to its Popop-branded gold jewellery

The launch of gold jewellery featuring its Baby Molly character adds zip to the company’s Hong Kong-listed shares.

Xiaomi to challenge Tesla in Europe on back of record profit

Xiaomi plans to start EV sales in Europe by 2027, adding to challenges facing Tesla, after blockbuster domestic demand helped the Chinese tech giant boost second-quarter earnings.

By toy or tea, some China retailers still see US as path to profit

More offline mainland brands are placing big bets on American consumers despite bilateral tensions and weak investor sentiment.

As I see it | How Labubu and friends can be more than a flash in the pan