China’s Pop Mart opens new store in Singapore’s Sentosa amid slowing domestic sales

Chinese toymaker Pop Mart International ramped up its global expansion on Wednesday by opening a new store on Singapore’s Sentosa Island – alongside its first overseas Pop Bakery dessert store in the same venue – with observers predicting that more overseas locations would help drive growth, especially those in underpenetrated markets.

The launch comes amid softer domestic sales and normalising demand after a strong intellectual property cycle in 2025. Analysts said improved inventory availability has also reduced the scarcity-driven traffic that helped form the brand’s identity.

After spending the past half-decade expanding in Singapore, Pop Mart opened its new stand-alone store directly opposite Universal Studios Singapore. The two-floor space houses Pop Mart on the ground floor and its Pop Bakery line upstairs.

“The Sentosa store represents the future form of retailing for Pop Mart, with mixed-type offerings,” said Jeff Zhang, a senior equity analyst for Morningstar. “We expect Pop Mart to open more duplexes over the next few years.

“More store openings overseas will help support Pop Mart’s top-line growth, especially in North America and Europe where it remains underpenetrated.”