The latest news and top stories on Joshua Paul Dale. Known as a pioneer and founder of the academic field of Cute Studies, he is currently a Professor at Chuo University. He specialises in the history development and contemporary expressions of cute and kawaii aesthetics. His work includes the book ’Irresistible: How Cuteness Wired our Brains and Conquered the World’ and observations on phenomena like the pygmy hippo Moo Deng, exploring the transient nature of cuteness and ’cute aggression’. He has also held positions at Tokyo Gakugei University and Sophia University.