after

applicationId

count

entityId

superTopicQueueName

topicPageQuery

hooksTopicWidgetQuery

topic

appConfig

filter

entityUuid

advertZone

sponsor

name

urlAlias

hooksTopic

topicDescriptionTopic

topicHeaderTopic

topicRestContentsTopic

topicSeoTopic

topicTopContentsTopic

topicTopicPageTopic

queue

items

query topicPageQuery(
  $after: String
  $applicationId: String!
  $count: Int = 28
  $entityId: String!
  $superTopicQueueName: String!
) {
  ...hooksTopicWidgetQuery_49mQWb
  topic(filter: {entityId: $entityId}) {
    entityId
    entityUuid
    advertZone(version: 2)
    sponsor {
      name
      id
    }
    name
    urlAlias
    ...hooksTopic
    ...topicDescriptionTopic
    ...topicHeaderTopic
    ...topicRestContentsTopic
    ...topicSeoTopic
    ...topicTopContentsTopic
    ...topicTopicPageTopic_1RYlfy
    id
  }
  superTopicQueue: queue(filter: {name: $superTopicQueueName}) {
    items(first: 10) {
      edges {
        node {
          __typename
          ... on Content {
            __isContent: __typename
            entityUuid
            ...helpersCheckIsPlusArticle
            ...homeSecondaryContentItemContent
            ...sectionTopLeadPrimaryContentItemContent
            ...topStoriesItemContent
          }
          ... on Node {
            __isNode: __typename
            id
          }
        }
      }
    }
    id
  }
}

fragment articleCommentArticle on Article {
  ...entityLink
  commentCount
  entityId
}

fragment blockquoteQuoteContent on Content {
  __isContent: __typename
  ...contentShareWidgetContent
}

fragment checkersCheckContentContainsStarlingImageContent on Content {
  __isContent: __typename
  topics {
    entityId
    id
  }
}

fragment contentActionBarContent on Content {
  __isContent: __typename
  entityId
  createdDate
  updatedDate
  publishedDate
  readingTime
  ...articleCommentArticle
  ...helpersIsArticleVideoAsHeroArticle
  ...helpersGetContentTypeNameContent
  ... on Article {
    hasVideoContent
  }
}

fragment contentCoverImageContent_2vlzjQ on Content {
  __isContent: __typename
  headline
  images {
    url
    title
    type
    size1200x800: style(filter: {style: "1200x800"}) {
      url
    }
    size540x360: style(filter: {style: "540x360"}) {
      url
    }
  }
}

fragment contentCoverImageContent_34Njms on Content {
  __isContent: __typename
  headline
  images {
    url
    title
    type
    landscape250x99: style(filter: {style: "landscape_250_99"}) {
      url
    }
    size540x360: style(filter: {style: "540x360"}) {
      url
    }
  }
}

fragment contentHeadlineContent on Content {
  __isContent: __typename
  headline
  socialHeadline
  ...contentHeadlineTagContent
  ...helpersUseContentSponsorContent
}

fragment contentHeadlineTagContent on Content {
  __isContent: __typename
  ...hooksContentHeadlineTagContent
}

fragment contentLiveTagContent on Article {
  ...helpersCheckHasLiveTagArticle
}

fragment contentNewsletterWidgetContent on Content {
  __isContent: __typename
  topics {
    relatedNewsletters {
      ...helpersMassageToNewsletterItemNewsletter
      id
    }
    id
  }
  sections {
    value {
      relatedNewsletters {
        ...helpersMassageToNewsletterItemNewsletter
        id
      }
      id
    }
  }
  ... on Article {
    relatedNewsletters {
      ...helpersMassageToNewsletterItemNewsletter
      id
    }
  }
}

fragment contentSchemaRenderContent on Content {
  __isContent: __typename
  ...blockquoteQuoteContent
  ...hooksInlinePlusWidgetContent
  ...imageContent
  ...inlineWidgetContent
  ...photoGalleryWidgetContent
  ...scmpYoutubeContent
}

fragment contentSectionsContent on Content {
  __isContent: __typename
  sections {
    value {
      ...helpersCheckIfNewsSectionInFirstIndexSection
      ...entityLink
      name
      id
    }
  }
}

fragment contentSeriesShortLabelContent on Content {
  __isContent: __typename
  ... on Article {
    seriesShortLabel
    ...entityLink
    seriesContainer {
      ...entityLink
      seriesShortLabel
      id
    }
  }
}

fragment contentShareWidgetContent on Content {
  __isContent: __typename
  entityId
  urlAlias
  shortUrl
  socialHeadline
  headline
}

fragment contentSponsorTagContent on Content {
  __isContent: __typename
  ...helpersUseContentSponsorContent
}

fragment contentSubHeadlineContent on Content {
  __isContent: __typename
  subHeadline {
    json
  }
  summary {
    json
  }
  ...contentSchemaRenderContent
}

fragment contentSummaryContent on Content {
  __isContent: __typename
  __typename
  summary {
    text
  }
}

fragment contentTopicLinkContent on Content {
  __isContent: __typename
  topics {
    urlAlias
    ...entityLink
    ...topicLinkTopic
    id
  }
}

fragment entityFollowButtonBase on BaseWithApplicationAndUrlAlias {
  __isBaseWithApplicationAndUrlAlias: __typename
  __typename
  ... on Section {
    entityId
    name
  }
  ... on Author {
    entityId
    name
    disableFollow
  }
  ... on Topic {
    entityId
    name
    disableFollow
  }
}

fragment entityLink on BaseWithApplicationAndUrlAlias {
  __isBaseWithApplicationAndUrlAlias: __typename
  __typename
  entityId
  entityUuid
  urlAlias
  urlRedirect {
    toUrl
    id
  }
  application {
    entityId
    id
  }
  ... on Section {
    fullSectionPath {
      entityId
      id
    }
    parentSection
  }
  ...helpersAppBarVariantBase
  ...helpersApplicationBase
  ...helpersCheckIsPlusArticle
  ...helpersStyleSectionContent
}

fragment followButtonBase on BaseWithApplicationAndUrlAlias {
  __isBaseWithApplicationAndUrlAlias: __typename
  ...entityFollowButtonBase
  entityId
}

fragment helpersAppBarVariantBase on BaseWithApplicationAndUrlAlias {
  __isBaseWithApplicationAndUrlAlias: __typename
  ...helpersCheckIsLiveArticle
  ...helpersCheckIsPlusPage
  ...helpersCheckIsPostMagazineArticle
  ...helpersCheckIsStyleArticle
  ...helpersSectionContent
  ...helpersStyleSectionContent
}

fragment helpersApplicationBase on BaseWithApplicationAndUrlAlias {
  __isBaseWithApplicationAndUrlAlias: __typename
  ...helpersCheckIsPlusPage
}

fragment helpersCheckHasLiveTagArticle on Article {
  flattenTypeIds
  liveArticle {
    status
    id
  }
}

fragment helpersCheckHasSeriesShortLabelContent on Content {
  __isContent: __typename
  ... on Article {
    seriesShortLabel
    seriesContainer {
      seriesShortLabel
      id
    }
  }
}

fragment helpersCheckIfNewsSectionInFirstIndexSection on Section {
  name
}

fragment helpersCheckIsLiveArticle on Article {
  flattenTypeIds
  liveArticle {
    status
    id
  }
}

fragment helpersCheckIsMainTopicContent on Content {
  __isContent: __typename
  topics {
    entityId
    id
  }
}

fragment helpersCheckIsPlusArticle on Content {
  __isContent: __typename
  ... on Article {
    paywallTypes {
      entityUuid
      id
    }
  }
}

fragment helpersCheckIsPlusPage on Page {
  urlAlias
}

fragment helpersCheckIsPostMagazineArticle on Article {
  sections {
    value {
      entityId
      id
    }
  }
}

fragment helpersCheckIsStyleArticle on Content {
  __isContent: __typename
  sections {
    value {
      entityId
      id
    }
  }
}

fragment helpersGetArticleTypeNameArticle on Article {
  types {
    value {
      entityId
      id
    }
  }
}

fragment helpersGetContentTypeNameContent on Content {
  __isContent: __typename
  __typename
  ... on Article {
    ...helpersGetArticleTypeNameArticle
  }
}

fragment helpersIsArticleVideoAsHeroArticle on Article {
  multimediaEmbed {
    json
  }
}

fragment helpersMassageToNewsletterItemNewsletter on Newsletter {
  entityId
  name
  alternativeName
  description {
    text
  }
  summary {
    text
  }
  homepageDescription {
    text
  }
}

fragment helpersSanitizeArticleTypeEntityIdsArticle on Article {
  types {
    value {
      entityId
      id
    }
  }
}

fragment helpersSanitizeAuthorTypesArticle on Article {
  authors {
    types
    id
  }
}

fragment helpersSanitizedAuthorEntityIdsArticle on Article {
  authors {
    entityId
    id
  }
}

fragment helpersSectionContent on Section {
  fullSectionPath {
    entityId
    id
  }
}

fragment helpersStyleSectionContent on Section {
  fullSectionPath {
    entityId
    id
  }
}

fragment helpersUseContentSponsorContent on Content {
  __isContent: __typename
  topics {
    entityId
    sponsor {
      ...sponsorTagSponsor
      name
      type
      id
    }
    id
  }
  ... on Article {
    sponsorType
  }
  ...helpersCheckIsMainTopicContent
}

fragment homePrimaryContentItemContent on Content {
  __isContent: __typename
  entityId
  urlAlias
  ...entityLink
  ...helpersCheckIsPlusArticle
  ...helpersCheckHasLiveTagArticle
  ...helpersCheckHasSeriesShortLabelContent
  ...helpersUseContentSponsorContent
  ...hooksContentItemProvidersContent_3KFgji
}

fragment homeSecondaryContentItemContent on Content {
  __isContent: __typename
  entityId
  urlAlias
  ...entityLink
  ...helpersCheckIsPlusArticle
  ...helpersCheckHasLiveTagArticle
  ...helpersCheckHasSeriesShortLabelContent
  ...helpersUseContentSponsorContent
  ...hooksContentItemProvidersContent_1uhIyn
}

fragment hooksContentHeadlineTagContent on Content {
  __isContent: __typename
  __typename
  ... on Article {
    types {
      value {
        name
        entityId
        description {
          text
        }
        id
      }
    }
    ...helpersCheckIsStyleArticle
  }
  flag
  sections {
    value {
      name
      id
    }
  }
  ...hooksContentHelperContent
}

fragment hooksContentHelperContent on Content {
  __isContent: __typename
  ...helpersSanitizeArticleTypeEntityIdsArticle
  ...helpersSanitizeAuthorTypesArticle
  ...helpersSanitizedAuthorEntityIdsArticle
  flag
}

fragment hooksContentItemProvidersContent_1uhIyn on Content {
  __isContent: __typename
  ...contentActionBarContent
  ...contentCoverImageContent_2vlzjQ
  ...contentHeadlineContent
  ...contentLiveTagContent
  ...contentSectionsContent
  ...contentSubHeadlineContent
  ...contentSummaryContent
  ...contentTopicLinkContent
  ...contentSponsorTagContent
  ...contentSeriesShortLabelContent
  ... on Video {
    __typename
    ...videoDurationOverlayVideo
  }
  ... on Gallery {
    __typename
  }
}

fragment hooksContentItemProvidersContent_2gnGW2 on Content {
  __isContent: __typename
  ...contentActionBarContent
  ...contentHeadlineContent
  ...contentLiveTagContent
  ...contentSectionsContent
  ...contentSubHeadlineContent
  ...contentSummaryContent
  ...contentTopicLinkContent
  ...contentSponsorTagContent
  ... on Video {
    __typename
    ...videoDurationOverlayVideo
  }
  ... on Gallery {
    __typename
  }
}

fragment hooksContentItemProvidersContent_3KFgji on Content {
  __isContent: __typename
  ...contentActionBarContent
  ...contentCoverImageContent_2vlzjQ
  ...contentHeadlineContent
  ...contentLiveTagContent
  ...contentSectionsContent
  ...contentSummaryContent
  ...contentTopicLinkContent
  ...contentSponsorTagContent
  ...contentSeriesShortLabelContent
  ... on Video {
    __typename
    ...videoDurationOverlayVideo
  }
  ... on Gallery {
    __typename
  }
}

fragment hooksInlinePlusWidgetContent on Content {
  __isContent: __typename
  topics {
    entityId
    id
  }
}

fragment hooksTopic on Topic {
  types
  sponsor {
    __typename
    id
  }
}

fragment hooksTopicWidgetQuery_49mQWb on Query {
  topic(filter: {entityId: $entityId}) {
    entityId
    ...hooksTopic
    ...topicAdsTopic
    ...topicMetadataDisplayTopic
    id
  }
  appConfig(filter: {entityId: "scmp_pwa_settings"}) {
    json
    id
  }
}

fragment hooksUseDeepLinkTagsBase on BaseWithApplicationAndUrlAlias {
  __isBaseWithApplicationAndUrlAlias: __typename
  __typename
  urlAlias
  entityId
}

fragment hooksUseDynamicMetaTags on DynamicMetaTags {
  __isDynamicMetaTags: __typename
  metatags {
    key
    value
  }
}

fragment imageContent on Content {
  __isContent: __typename
  headline
  ...checkersCheckContentContainsStarlingImageContent
}

fragment inlineWidgetContent on Content {
  __isContent: __typename
  ...contentNewsletterWidgetContent
}

fragment photoGalleryDialogContent on Content {
  __isContent: __typename
  __typename
  ...contentShareWidgetContent
}

fragment photoGalleryWidgetContent on Content {
  __isContent: __typename
  ...photoGalleryDialogContent
}

fragment scmpYoutubeContent on Content {
  __isContent: __typename
  entityId
  urlAlias
  publishedDate
}

fragment sectionTopLeadPrimaryContentItemContent on Content {
  __isContent: __typename
  entityId
  urlAlias
  topics {
    ...followButtonBase
    id
  }
  ...entityLink
  ...contentCoverImageContent_34Njms
  ...helpersCheckIsPlusArticle
  ...helpersCheckHasLiveTagArticle
  ...helpersUseContentSponsorContent
  ...hooksContentItemProvidersContent_2gnGW2
}

fragment sponsorTagSponsor on Sponsor {
  name
  type
  images {
    url
  }
}

fragment topStoriesItemContent on Content {
  __isContent: __typename
  ...homePrimaryContentItemContent
  ...homeSecondaryContentItemContent
  ...helpersUseContentSponsorContent
}

fragment topicAdsTopic on Topic {
  entityId
  advertZone(version: 2)
}

fragment topicDescriptionTopic on Topic {
  ...topicHeaderRelatedLinksTopic
  ...entityFollowButtonBase
  ...hooksTopic
  ...topicMetadataDisplayTopic
  extraMetadata {
    __typename
  }
  ...entityLink
  mobileImage: image(type: MOBILE_APP_IMAGE) {
    style(filter: {style: "300x300"}) {
      url
    }
  }
  name
  description {
    text
  }
  chineseName
  sponsor {
    __typename
    id
  }
}

fragment topicHeaderRelatedLinksTopic on Topic {
  ...hooksTopic
  relatedLink {
    title
    url
  }
  relatedTopics {
    name
    urlAlias
    id
  }
}

fragment topicHeaderTopic on Topic {
  ...topicHeaderRelatedLinksTopic
  ...entityFollowButtonBase
  ...hooksTopic
  ...entityLink
  mobileImage: image(type: MOBILE_APP_IMAGE) {
    style(filter: {style: "300x300"}) {
      url
    }
  }
  name
  chineseName
  sponsor {
    ...sponsorTagSponsor
    id
  }
}

fragment topicLinkTopic on Topic {
  ...entityLink
  name
  shortName
}

fragment topicMetadataDisplayTopic on Topic {
  ...hooksTopic
  extraMetadata {
    key
    value
    topic {
      name
      ...entityLink
      types
      urlAlias
      mobileImage: image(type: MOBILE_APP_IMAGE) {
        style(filter: {style: "300x300"}) {
          url
        }
      }
      id
    }
  }
  additionalMetadata {
    propertyType
    logo {
      title
      url
    }
    properties {
      key
      value
    }
  }
}

fragment topicRestContentsTopic on Topic {
  entityId
  advertZone(version: 2)
}

fragment topicSeoTopic on Topic {
  name
  description {
    text
  }
  entityId
  urlAlias
  metaDescription
  image(type: OG) {
    url
  }
  ...hooksUseDeepLinkTagsBase
  ...hooksUseDynamicMetaTags
}

fragment topicTopContentsTopic on Topic {
  entityId
  advertZone(version: 2)
}

fragment topicTopicPageTopic_1RYlfy on Topic {
  contents(after: $after, first: $count, filter: {applicationIds: [$applicationId]}, orderBy: {field: PUBLISHED_DATE, direction: DESC}) {
    edges {
      node {
        __typename
        __isContent: __typename
        entityUuid
        ...homeSecondaryContentItemContent
        ...sectionTopLeadPrimaryContentItemContent
        ...topStoriesItemContent
        id
      }
      cursor
    }
    pageInfo {
      endCursor
      hasNextPage
    }
  }
  id
}

fragment videoDurationOverlayVideo on Video {
  duration
  sections {
    value {
      entityId
      id
    }
  }
}


types

extraMetadata

additionalMetadata

relatedLink

relatedTopics

image

description

chineseName

metaDescription

json

Tickets sold out for the first Pokemon theme park in Tokyo

Social media video shows visitors brought to tears as Pokemon ‘comes to life’.


Labubu toymaker Pop Mart picks London as European headquarters, rolls out new stores

CEO Wang Ning reveals firm’s latest expansion plan at Friday’s closed-door meeting with UK Prime Minister Keir Starmer.


Senpai, bingsu, ramyeon: new Korean and Japanese words in the Oxford English Dictionary

The latest additions to the Oxford English Dictionary include many words and phrases from popular Korean and Japanese culture.


Soft power, hard cash: Southeast Asia’s billion-dollar anime obsession

Driven by Gen Z spending and streaming, the region’s US$1.3 billion anime market represents a triumph for Japan’s cultural push.


Japan’s digital pet toy ‘Tamagotchi’ marks 30 years

The egg-shaped plastic toys that were a playground craze in the 1990s feature digital pets needing to be cared for like live household animals.


Hong Kong’s biggest anime ‘doujinshi’ event returns to AsiaWorld-Expo

Rainbow Gala, first held in 2007, has been held at Hong Kong’s AsiaWorld-Expo for a second time after the redevelopment of the Kowloon Bay International Trade & Exhibition Centre in 2024.


From Labubu to blockbuster films, was 2025 the year China’s soft power went mainstream?

Chinese lifestyle brands and other cultural exports proved to be a hit around the world this year, here are some of our most notable stories.


Yuen Long cafe’s meat patties skyrocket to fame after viral online copypasta trend

Tai Bo Cafe in Yuen Long has gone viral online thanks to a copypasta trend on Threads recommending their meat patties, and have seen customers from as far as Macau.


European EDM festival Tomorrowland makes China debut in Shanghai

Thousands of ravers dance to the beat of EDM festival at Shanghai’s Hero Dome.


Labubu craze hits Singles’ Day AliExpress live-streaming in London

Labubu craze hits London on Singles’ Day with AliExpress live shopping show.


How did Jarvis Cocker’s trip to a Hong Kong record shop boost a vinyl revival?

The Pulp frontman’s tumble helped boost desirability of the old-school music format, which many in the city now collect as a labour of love.


Giant Labubu, Doraemon, Elmo and Grimace are coming to Hong Kong’s harbour

Colossal inflatables turn the harbour into their paddle pool from October 25, plus a waterfront market of collectibles and games.


Haru Urara: the underdog horse who captivated Japan and the world by losing races

Despite never winning a race, Japanese racehorse Haru Urara became a national and global icon, inspiring fans with her determination and perseverance.


VTubers: the virtual stars redefining entertainment

Behind the animated avatars are real people who offer a glimpse into the new industry and how they connect with fans on a deeply personal level, forming devoted communities worldwide.


VTubers: how virtual stars are redefining culture, fandom and performance

Already selling out concerts in New York, Hong Kong and Japan, VTubers are transforming what it means to be an entertainer, without ever revealing their real faces.


Sanrio’s Hello Kitty, Kuromi and the cultural power of kawaii

Sanrio’s Kuromi and My Melody turn 20 and 50 this year. What explains the cross-generational pull of cute characters in a hyper-fast world?


Pop culture in Asia

Video | Tickets sell out fast for Tokyo’s Pokemon theme park

Social media video shows visitors brought to tears as Pokemon ‘comes to life’.

Labubu toymaker Pop Mart picks London as European headquarters in overseas push

Language Matters | Senpai, bingsu, ramyeon: new Korean and Japanese words in the OED

Soft power, hard cash: inside Southeast Asia’s billion-dollar anime obsession

Driven by Gen Z spending and streaming, the region’s US$1.3 billion anime market represents a triumph for Japan’s cultural push.

Video | Digital ‘Tamagotchi’ pets mark 30 years

The egg-shaped plastic toys that were a playground craze in the 1990s feature digital pets needing to be cared for like live household animals.

Video | Hong Kong’s biggest fan-hosted anime event returns

Rainbow Gala, first held in 2007, has been held at Hong Kong’s AsiaWorld-Expo for a second time after the redevelopment of the Kowloon Bay International Trade & Exhibition Centre in 2024.

From Labubu to blockbuster films, was 2025 the year of China’s soft power?

Chinese lifestyle brands and other cultural exports proved to be a hit around the world this year, here are some of our most notable stories.

Video | How a block of online text led to a cafe’s viral stardom

Tai Bo Cafe in Yuen Long has gone viral online thanks to a copypasta trend on Threads recommending their meat patties, and have seen customers from as far as Macau.

Video | European EDM festival Tomorrowland makes China debut in Shanghai

Thousands of ravers dance to the beat of EDM festival at Shanghai’s Hero Dome.

Video | Labubu craze hits Singles’ Day in London

Labubu craze hits London on Singles’ Day with AliExpress live shopping show.

Jarvis Cocker’s record shop mishap moved the needle on vinyl revival

The Pulp frontman’s tumble helped boost desirability of the old-school music format, which many in the city now collect as a labour of love.

The Avengers of pop culture are floating into Hong Kong. And one of them is purple

Colossal inflatables turn the harbour into their paddle pool from October 25, plus a waterfront market of collectibles and games.

Video | The underdog horse who won hearts, not races

Despite never winning a race, Japanese racehorse Haru Urara became a national and global icon, inspiring fans with her determination and perseverance.

Video | VTubers: the virtual stars redefining entertainment

Behind the animated avatars are real people who offer a glimpse into the new industry and how they connect with fans on a deeply personal level, forming devoted communities worldwide.

Video | VTubers: the virtual stars redefining entertainment

Already selling out concerts in New York, Hong Kong and Japan, VTubers are transforming what it means to be an entertainer, without ever revealing their real faces.

The cult of cute: inside Sanrio’s multigenerational grip

Sanrio’s Kuromi and My Melody turn 20 and 50 this year. What explains the cross-generational pull of cute characters in a hyper-fast world?

Pop culture in Asia

.css-rcruog{color:#C79A00;}Video | Tickets sell out fast for Tokyo’s Pokemon theme park

Social media video shows visitors brought to tears as Pokemon ‘comes to life’.

Labubu toymaker Pop Mart picks London as European headquarters in overseas push

.css-1m2rp1p{color:#34b8b5;}Language Matters | Senpai, bingsu, ramyeon: new Korean and Japanese words in the OED

Soft power, hard cash: inside Southeast Asia’s billion-dollar anime obsession

Driven by Gen Z spending and streaming, the region’s US$1.3 billion anime market represents a triumph for Japan’s cultural push.

Video | Digital ‘Tamagotchi’ pets mark 30 years

The egg-shaped plastic toys that were a playground craze in the 1990s feature digital pets needing to be cared for like live household animals.

Video | Hong Kong’s biggest fan-hosted anime event returns

Rainbow Gala, first held in 2007, has been held at Hong Kong’s AsiaWorld-Expo for a second time after the redevelopment of the Kowloon Bay International Trade & Exhibition Centre in 2024.

From Labubu to blockbuster films, was 2025 the year of China’s soft power?

Chinese lifestyle brands and other cultural exports proved to be a hit around the world this year, here are some of our most notable stories.

Video | How a block of online text led to a cafe’s viral stardom

Tai Bo Cafe in Yuen Long has gone viral online thanks to a copypasta trend on Threads recommending their meat patties, and have seen customers from as far as Macau.

.css-sioo19{color:#c79a00;}Video | European EDM festival Tomorrowland makes China debut in Shanghai

Thousands of ravers dance to the beat of EDM festival at Shanghai’s Hero Dome.

Video | Labubu craze hits Singles’ Day in London

Labubu craze hits London on Singles’ Day with AliExpress live shopping show.

Jarvis Cocker’s record shop mishap moved the needle on vinyl revival

The Pulp frontman’s tumble helped boost desirability of the old-school music format, which many in the city now collect as a labour of love.

The Avengers of pop culture are floating into Hong Kong. And one of them is purple

Colossal inflatables turn the harbour into their paddle pool from October 25, plus a waterfront market of collectibles and games.

Video | The underdog horse who won hearts, not races

Despite never winning a race, Japanese racehorse Haru Urara became a national and global icon, inspiring fans with her determination and perseverance.

Video | VTubers: the virtual stars redefining entertainment

Behind the animated avatars are real people who offer a glimpse into the new industry and how they connect with fans on a deeply personal level, forming devoted communities worldwide.

Video | VTubers: the virtual stars redefining entertainment

Already selling out concerts in New York, Hong Kong and Japan, VTubers are transforming what it means to be an entertainer, without ever revealing their real faces.

The cult of cute: inside Sanrio’s multigenerational grip

Sanrio’s Kuromi and My Melody turn 20 and 50 this year. What explains the cross-generational pull of cute characters in a hyper-fast world?

Video | Tickets sell out fast for Tokyo’s Pokemon theme park

Language Matters | Senpai, bingsu, ramyeon: new Korean and Japanese words in the OED

Video | European EDM festival Tomorrowland makes China debut in Shanghai