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Labubu toymaker Pop Mart picks London as European headquarters, rolls out new stores
CEO Wang Ning reveals firm’s latest expansion plan at Friday’s closed-door meeting with UK Prime Minister Keir Starmer
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Labubu toymaker Pop Mart plans to establish its European headquarters in London, as UK Prime Minister Keir Starmer met the company’s founder during a high-profile China visit aimed at rebuilding Britain’s economic ties with the world’s second largest economy.
That plan was revealed at a closed-door CEO round table on Friday during the UK-China Business Forum, where Starmer met a group of Chinese business leaders that included Pop Mart founder and CEO Wang Ning.
“London stands at the heart of the global creative ecosystem, and we are thrilled to plant our European roots there,” Wang said in a statement released by the British government.
As part of that move, Pop Mart would also open seven new bricks-and-mortar shops in the UK, including new outlets in Birmingham, Cardiff and a flagship store on Oxford Street – one of Europe’s busiest shopping destinations. The investment was expected to create more than 150 jobs in the UK, according to the statement.
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