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Generation Alpha

Generation Alpha
The latest news, analysis and opinion on Generation Alpha. In-depth analysis, industry insights and expert opinion.
Juliano Valdi plays Young Michael Jackson in the new biopic Michael. Photos: EPA, Handout
Michael Jackson

Meet Juliano Valdi, who plays a young Michael Jackson in Michael

The internet might be swooning over Jaafar Jackson’s performance in the titular role, but 12-year-old Valdi is grabbing attention too.

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Fame and celebrity

Meet Charlotte Mellington, who plays young Catherine in Wuthering Heights

Icons and Influencers

Meet Taylen Biggs, the 12-year-old influencer who interviews celebrities

Fame and celebrity

Meet Jake Connelly, who plays Derek Turnbow in Stranger Things

The 13-year-old fan favourite, who was in commercials before his big break, had to keep his involvement in the series a secret for 18 months.

Jake Connelly plays foul-mouthed bully-turned-ally Derek Turnbow in Stranger Things’ final season. Photo: @jakeconnellyofficial/Instagram
Jewellery

Gen Alpha’s taste for jewellery charms and birthstones

Jewellers Daniel Beecken and Zena K’dor talk trends, as today’s kids and tweens move on from Taylor Swift’s home-made friendship bracelets.

Good Schools Guide

Gen Alpha’s ‘brain rot’ is reshaping language and baffling parents

Teachers are adapting to engage students – but with caution – while experts share insights on this rapidly evolving digital dialect.

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Beauty

Meet Taiwan-born beauty influencer Katie Fang, who parties with Rihanna

The viral TikTok sensation has worked with Caudalie, Mugler and Too Faced – but how did she get so famous in the first place?

Beauty influencer Katie Fang is taking over the world, one brand deal at a time. Photo: @katiefang/Instagram
American cinema

Want to get Gen Alpha into cinemas? Why video games are the key

Seven of the top 10 entertainment franchises trending with Gen Alpha movie-goers are video game properties like Roblox and Minecraft.

Gen Z

Bye, AirPods? Gen Z’s love affair with the retro charm of wired earphones

Apple’s AirPods launch in 2016 prompted Samsung and LG to create wireless earbuds of their own ... but now wired earphones are making a comeback.

Investing

Here’s why you should be getting your next investment tip from your tween

From the latest TikTok craze to the make-up your Gen Alpha child is into, the hottest new investment prospect may be right under your nose.

Gen Alpha’s obsession with Labubu toys has seen its manufacturer, Pop Mart International Group Ltd’s, shares hit record highs. Photo: AFP
Internet Culture

Video | The ‘Gen Z stare’ explained

Expressionless, blank reactions among young people in various social situations became a point of contentious debate on TikTok and have spilled over to Chinese social media apps.

The ‘Gen Z stare’ explained
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Gen Z

Language Matters | You may hate words like ‘skibidi’, but they define Gen Z and Gen Alpha

It would not be very demure of you to whine about Gen Z/Alpha slang like ‘rizz’ or ‘skibidi’ – these are words shaped by shared experiences.

Wellness

Explainer | Does your child have OCD? An expert shares what to look for, how to help

Her five-year-old son’s repetitive behaviour and temper tantrums led child psychologist Emily Becker-Haimes to realise he had obsessive-compulsive disorder. She gives advice for parents in the same boat.

Fashion

Like Hello Kitty on steroids: decora fashion subculture’s return

Decora, a fashion subculture popular in the Harajuku district in Tokyo that had fallen out of favour by the end of the 2010s, is seeing a resurgence thanks to a new generation who network online.

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Three participants of a recent Neo-Decora Kai event in Harajuku, Tokyo. Decora, a fashion subculture that had fallen out of favour by the end of the 2010s, is seeing a resurgence. Photo: Jonathan Vit
Celebrity children

Who is Owen Wilson’s daughter Lyla – and why hasn’t he ever met her?

Wilson was just spotted making a rare appearance with his two sons, Ford, 13, and Finn, 10, on Saturday – but his reportedly estranged daughter Lyla was not there

Owen Wilson shares a five-year-old daughter Lyla Aranya Wilson with Varunie Vongsvirates – but he’s never met her. Photos: @varunie/Instagram, Handout
TikTok

‘Everyone on the internet is really scared of Gen Alpha’ – why is that?

Generation Alpha, the children of millennial parents, make up more than quarter of the world’s population – and there are concerns that these kids are not ‘all right’.

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