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Generation Alpha

Generation Alpha
The latest news, analysis and opinion on Generation Alpha. In-depth analysis, industry insights and expert opinion.
Digital tools like EmoCare AI are testing technology to lower barriers for Gen Alpha students seeking mental health help. Photo: EmoCare
Good Schools Guide

Hong Kong schools are using tech to reshape teen mental health support

Digital ‘third spaces’ are being tested to make mental health support feel more accessible for Gen Alpha – but what can and cannot be replaced by tech?

Good Schools Guide

Hong Kong’s Gen Alpha is learning about managing money

Michael Jackson

Meet Juliano Valdi, who plays a young Michael Jackson in Michael

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Fame and celebrity

Meet Charlotte Mellington, who plays young Catherine in Wuthering Heights

The 14-year-old stars in Emerald Fennell’s adaptation of the Emily Brontë novel alongside Owen Cooper, Margot Robbie and Jacob Elordi.

Charlotte Mellington plays a young Catherine Earnshaw in Wuthering Heights. Photo: @charlotte_mellington/Instagram
Icons and Influencers

Meet Taylen Biggs, the 12-year-old influencer who interviews celebrities

The fashion prodigy with 2 million Instagram followers was only 18 months old when she modelled for the Kardashians’ kids clothing line – and just featured in Zootopia Two.

Fame and celebrity

Meet Jake Connelly, who plays Derek Turnbow in Stranger Things

The 13-year-old fan favourite, who was in commercials before his big break, had to keep his involvement in the series a secret for 18 months.

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Jewellery

Gen Alpha’s taste for jewellery charms and birthstones

Jewellers Daniel Beecken and Zena K’dor talk trends, as today’s kids and tweens move on from Taylor Swift’s home-made friendship bracelets.

Princess Charlotte wore Pandora jewellery charms including her birthstone to this year’s Wimbledon tournament. Photo: WireImage
Good Schools Guide

Gen Alpha’s ‘brain rot’ is reshaping language and baffling parents

Teachers are adapting to engage students – but with caution – while experts share insights on this rapidly evolving digital dialect.

Beauty

Meet Taiwan-born beauty influencer Katie Fang, who parties with Rihanna

The viral TikTok sensation has worked with Caudalie, Mugler and Too Faced – but how did she get so famous in the first place?

American cinema

Want to get Gen Alpha into cinemas? Why video games are the key

Seven of the top 10 entertainment franchises trending with Gen Alpha movie-goers are video game properties like Roblox and Minecraft.

Roblox is the top entertainment franchise for Gen Alpha, according to the National Research Group. Other video game properties in the top 10 include Minecraft, Pokemon, Fortnite, Grand Theft Auto, Mario and Madden. Photo: TNS
Gen Z

Bye, AirPods? Gen Z’s love affair with the retro charm of wired earphones

Apple’s AirPods launch in 2016 prompted Samsung and LG to create wireless earbuds of their own ... but now wired earphones are making a comeback.

Blackpink’s Jennie drew attention when she posted a photo of herself wearing wired earphones on social media last week. Photo: @jennierubyjane/ Instagram
Investing

Here’s why you should be getting your next investment tip from your tween

From the latest TikTok craze to the make-up your Gen Alpha child is into, the hottest new investment prospect may be right under your nose.

Internet Culture

Video | The ‘Gen Z stare’ explained

Expressionless, blank reactions among young people in various social situations became a point of contentious debate on TikTok and have spilled over to Chinese social media apps.

Gen Z

Language Matters | You may hate words like ‘skibidi’, but they define Gen Z and Gen Alpha

It would not be very demure of you to whine about Gen Z/Alpha slang like ‘rizz’ or ‘skibidi’ – these are words shaped by shared experiences.

Are the words Gen Z and Gen Alpha use childish or confusing to us? Perhaps, but they define our younger generations. Photo: Shutterstock
Wellness

Does your child have OCD? An expert shares what to look for, how to help

Her five-year-old son’s repetitive behaviour and temper tantrums led child psychologist Emily Becker-Haimes to realise he had obsessive-compulsive disorder. She gives advice for parents in the same boat.

Parenting a child with obsessive-compulsive disorder comes with unique challenges. Clinical psychologist for children Emily Becker-Haimes shares her own experience living with a son with OCD, and gives advice for parents in a similar situation. Photo: Shutterstock
Fashion

Like Hello Kitty on steroids: decora fashion subculture’s return

Decora, a fashion subculture popular in the Harajuku district in Tokyo that had fallen out of favour by the end of the 2010s, is seeing a resurgence thanks to a new generation who network online.

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Celebrity children

Who is Owen Wilson’s daughter Lyla – and why hasn’t he ever met her?

Wilson was just spotted making a rare appearance with his two sons, Ford, 13, and Finn, 10, on Saturday – but his reportedly estranged daughter Lyla was not there

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TikTok

‘Everyone on the internet is really scared of Gen Alpha’ – why is that?

Generation Alpha, the children of millennial parents, make up more than quarter of the world’s population – and there are concerns that these kids are not ‘all right’.

Generation Alpha kids, born to millennial parents, make up more than quarter of the world’s population – and there are already concerns that these kids are not “all right”. Photo: Shutterstock
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