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Chinese food trends

Chinese food trends
The latest news, analysis and opinion on Chinese food trends. In-depth analysis, industry insights and expert opinion.
Hong Kong society

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China’s young bargain hunters eye value in booming soon-to-expire food

China’s soon-to-expire food industry is expected to grow from a market size of 31.8 billion yuan (US$5 billion) in 2021 to 40.1 billion in 2025 after Beijing launched its Clean Plate campaign in August 2020 in a bid to improve food security.

The soon-to-expire food industry in China is expected to grow from a market size of 31.8 billion yuan (US$5 billion) in 2021 to 40.1 billion in 2025, according to a report released last week by iiMedia Research Consulting. Photo: EPA-EFE
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