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Joon Nak Choi

Joon Nak Choi

Joon Nak Choi is an assistant professor at the School of Business and Management and a faculty associate at the Institute for Emerging Market Studies at the Hong Kong University of Science and Technology. He previously held appointments at the Shorenstein Asia-Pacific Research Centre at Stanford University, and has also worked as a management consultant and entrepreneur. He is also the author of Global Talent: Skilled Labor as Social Capital in Korea. His ongoing research focuses on business strategy and entrepreneurship in the Asia-Pacific region.

Vaccinated people surveyed in Tokyo, New York and Shanghai report better social and psychological well-being and expect better earnings than the unvaccinated. Such findings, while far from conclusive, do add to the moral impetus to get as many people vaccinated as soon as possible.

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Purchases of consumer goods were put off first by worries over the US-China trade war, and now by the Covid-19 outbreak. A study indicates that consumers are waiting to unleash their pent-up demand, and brands should be prepared to capitalise.

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