Universal Pictures: A prominent American film studio and entertainment company, headquartered in Universal City, California. As one of the "Big Five" Hollywood studios and the oldest surviving in the US, it produces and distributes a diverse range of films across various genres, targeting a broad audience from teenagers to adults. Beyond traditional cinema, Universal innovates by creating immersive experiences on online gaming platforms like Roblox to promote franchises such as ’How to Train Your Dragon’. Its business focus includes leveraging digital marketing, strategic partnerships, and the synergy between its film productions and global theme parks.