Tim Cook
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Tim Cook

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Tim Cook
Tim Cook
Tim Cook has been chief executive of technology giant Apple, since August 2011, replacing co-founder Steve Jobs, who died of cancer in October 2011. Cook had previously served as acting chief executive when Jobs took medical leave in 2011.
Born
1 Nov 1960
Industry
Technology, Business
Job Title
Businessman
Apple is ramping up the fight for the Chinese market. Photo: Shutterstock
Apple

Apple takes China’s smartphone battle house to house with 3-hour iPhone delivery

Apple is ramping up the fight for the Chinese market as rivals Huawei and Xiaomi pile on the pressure.

Donald Trump

Ronaldo, Musk attend Trump’s White House dinner with Saudi crown prince

Artificial intelligence

Apple nears US$1 billion-a-year deal to use Google’s Gemini AI model for Siri

Mainland China

Can iPhone 17 right Apple ship in China? US tech giant’s CEO Tim Cook thinks so

Fierce competition and supply constraints lead to a sales decline, but Apple’s boss says demand for newest iPhone series will spur a rebound.

A woman checks out iPhones in an Apple store in Beijing’s Sanlitun area on September 19, 2025. Photo: Reuters
SCMP Highlights

Myanmar scam farm ‘worse than death’, China’s superfast chip: SCMP’s 7 highlights

From China importing no soybeans from US to Hong Kong pair in Myanmar scam farm, here are highlights from SCMP’s recent reporting.

Apple

Apple CEO Tim Cook pushes AI system launch in China after iPhone Air release

‘Cook has leveraged his personal brand to transform Apple’ into an ‘engaged participant attuned to local sentiments’, consultancy M360 says.

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SCMP Highlights

Sinking Shanghai, iPhone Air sells out in China: SCMP daily highlights

From the impact of US-China port fees to Beijing’s drills in the Scarborough Shoal, here’s a round-up from today’s coverage.

Shanghai first discovered land subsidence in 1921 and in the 1960s, as groundwater extraction peaked at 200 million tonnes a year, the annual land subsidence reached 105mm. Photo: Costfoto/NurPhoto via Getty Images
SCMP Highlights

China shuns US software for documents, Tim Cook boosts iPhone Air: 7 highlights

From progress on China’s fourth aircraft carrier to Japan’s ‘ghost fleet’ poisoning the Pacific, here are highlights from SCMP’s recent reporting.

Apple

Apple’s iPhone Air sells out in China after CEO Tim Cook’s visit

Pre-sales for the model, which only received Chinese regulatory approval recently, began on Friday morning.

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Apple

Apple CEO Tim Cook pledges increased investment in China in meeting with MIIT

Cook acknowledges the support of China’s Ministry of Industry and Information Technology, as the iPhone Air launches next week.

Apple CEO Tim Cook visits the Shanghai set of Chinese singer-actress Wang Feifei’s new music video, which was recorded on an iPhone 17 Pro. Photo: Handout
United States

Opinion | Why fight Trump when you can wait him out?

In an irrational world, the most rational course of action seems to be to wait for Trump’s exit and lay the groundwork for a return to normal.

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US Treasury Secretary Scott Bessent, US Commerce Secretary Howard Lutnick, US President Donald Trump, Apple CEO Tim Cook and US Vice-President J.D. Vance take a group photo after announcing an additional US$100 billion Apple investment in the US in the Oval Office of the White House in Washington on August 6. Photo: EPA
Apple

Apple CEO Tim Cook’s latest China visit boosts promotion for the iPhone Air

According to Apple, iPhone Air pre-orders on the mainland start at 9am on Friday, while shipments begin next Wednesday.

Apple

Apple CEO Tim Cook says iPhone Air to release in China next week

China Unicom receives government approval to start commercial trials for the eSIM function on smartphones, such as the iPhone Air.

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TSMC

TSMC posts better-than-expected sales on AI demand

The Taiwanese company is the go-to chipmaker for major AI accelerator designers including Nvidia and Advanced Micro Devices.

The TSMC fabrication plant in Hsinchu, Taiwan. Photo: EPA
United States

Long-awaited iPhone 17 helps Apple take bite out of competition

The new models’ reception in China is hugely important to the company, which trails Oppo, Huawei and Xiaomi in the country.

Police officers watch over customers queuing up in front of an Apple store in Berlin on Friday. Photo: AFP
Apple

New iPhones spark lively debate among Chinese fans amid eSIM limits, AI delay

On Wednesday morning, three of the top 10 trending topics on microblogging site Weibo were iPhone-related, two of which focused on pricing.

Donald Trump

Tech titans praise Trump at White House dinner, Musk a no-show

Mark Zuckerberg, Tim Cook and other major CEOs attend a rare gathering in Washington.

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Semiconductors

Trump threatens tariffs on chip imports from firms not producing in US

The US president says he will impose tariffs on companies that are not moving production to the country.

US President Donald Trump seated next to wife, Melania, and Microsoft founder Bill Gates to the right and Meta Platforms CEO Mark Zuckerberg to the left, during a dinner with US tech leaders at the White House on Thursday. Photo: EPA
Intel

Trump wants more investment deals like Intel’s, worrying business community

The White House announced a near-10 per cent stake in chipmaker Intel on Friday that converts government grants into an equity share.

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Apple

Apple joins China’s RedNote platform ahead of iPhone 17 launch

The RedNote account has amassed more than 200,000 followers since the company’s first post on Saturday.

Hong Kong society

Letters | Inclusiveness in Hong Kong should go beyond token gestures

Readers discuss a multicultural future for the city, anti-foreigner rhetoric in Japan, and whether China is ‘dumping’ electric vehicles onto Europe.

The Labour Department holds the Building a Multicultural Workplace Job Fair at MacPherson Stadium in Mong Kok on July 24. Photo: Nora Tam
United States

Wall Street drifts as global stock markets take Trump’s new tariffs in stride

Worries that Trump’s tariffs are damaging the economy linger, particularly after last week’s worse-than-expected report on the job market.

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Market statistics are displayed on a screen at the New York Stock Exchange on Monday. Photo: AFP
Taiwan

Taiwan’s chipmakers fear costly choice: Trump’s tariffs or US factories

Taiwan’s economy is under pressure as Trump threatens 100 per cent tariffs on semiconductors – unless firms build in the US.

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Apple

Apple expands iPhone glass deal with Corning to avoid Trump’s tariffs

For the first time, the cover glass for all iPhones and Apple Watches will be manufactured in the US, at Corning’s facility in Kentucky.

Donald Trump

Trump says Apple investing another US$100 billion in US manufacturing

CEO Tim Cook says the company will be bringing more of its supply chain and advanced manufacturing to the United States.

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Apple CEO Tim Cook speaks as US President Donald Trump looks on in the Oval Office on Wednesday. Photo: AP
Apple

Apple’s China sales rise with subsidy boost, but Huawei threat looms

Sales of the MacBook Air, Mac Mini and MacBook Pro saw double-digit growth in China in the June quarter, according to Apple.

A man walks past an Apple store in Beijing. Photo: EPA
Vietnam

Trump tariffs fail to decouple Vietnam from China

Vietnam’s cost advantage and dependence on Chinese parts are strengthening ties with Beijing, even with US tariffs.

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US-China relations

Apple to buy rare earths from Pentagon-backed US firm in US$500 million deal

The minerals are crucial to tech products and have become a flash point in Trump’s trade war with China.

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