Tencent Music: Let the Online Music Grow in a Sustainably Prosperous Way
[Sponsored Article] Parent company Tencent is a leading provider of Internet value added services in China, providing social platforms, such as the ubiquitous QQ (QQ Instant Messenger) and Weixin/WeChat, as well as the digital content services under the “Connection” Strategy. TME was created in 2016 to mainly manage the company’s three online streaming sites, QQ Music, Kugou, and Kuwo, amongst which, QQ Music is now the largest online streaming site in mainland China. Together, these three are the most popular music streaming services in the mainland, with around 700 million active monthly users, according to TME Vice President Dennis Hau. In addition, Hau says, TME’s WeSing online karaoke app has a total of 460 million registered users.