Advertisement

Advertisement

TOPIC

Remarketing

BySCMP Advertising+

Remarketing

Left, (from left to right): Clark Cahill, head of content, SCMP Live, South China Morning Post; Louisa Mak, co-founder, Project Melo; Ivan Choi, chief customer and marketing officer, Prudential Hong Kong Limited; Stu Lowe, vice-principal (learning technology), ESF Renaissance College Hong Kong.

The Superpowers Kids Need in an AI‑Shaped Future: Curiosity, Creativity & Character

Experts at SCMP’s International Schools Festival urge parents to look beyond grades and technical skills when preparing their children for the future.

By

SCMP Advertising+

The Live Conversation: how talent and capital are powering Asean’s AI ambitions

By

SCMP Advertising+

The Live Conversation: how cross-sector collaboration is powering Southeast Asia’s growth in 2026

By

SCMP Advertising+

The Live Conversation: Shaping the future of inclusion at Hong Kong inclusion summit 2026

What began as a modest virtual gathering has now grown into a multi-market platform that drives business dialogue throughout the Asia-Pacific region.

By

SCMP Advertising+

Delegates at the Inclusion Summit are engaged in learning sign language

2026 Marketing Predictions from HSBC’s Cheuk Shum

For HSBC, blending heritage with contemporary culture and data with the human touch isn’t a contradiction – it’s a necessity for growth.

By

SCMP Advertising+

2026 Marketing Predictions from Black Sheep Restaurants’ Founder Syed Asim Hussain

As brands prepare for another year of shifting consumer expectations, Hussain urges a focus on stories, people and the “lived experience”

By

SCMP Advertising+

Advertisement

Advertisement

Advertisement

The Growth Conversation: AIA Hong Kong & Macau’s Rita Wong.

Rita Wong’s journey and success show us what’s possible when businesses embrace teamwork, continuous learning, and diversity.

By

SCMP Advertising+

llustration: David Despau

The Growth Conversation: S4Capital’s Sir Martin Sorrell

Advertising titan, Sir Martin Sorrell, reflects on the future of marketing, and why Chinese brands need to master the art of storytelling.

By

SCMP Advertising+

The Growth Conversation: Manulife Hong Kong & Macau’s Celia Ling

Celia Ling of Manulife shares with us how through customer-centricity, innovation and data, marketing can transform the insurance industry.

By

SCMP Advertising+

The Live Conversation: Hong Kong-Asean Summit 2025

Summit highlights Asean region’s vast opportunities for businesses ready to innovate and collaborate.

By

SCMP Advertising+

Hong Kong - Asean Summit 2025 speakers and partners.

The Growth Conversation: InvestHK’s Edith Wong

Edith Wong’s journey as chief marketing officer at Invest Hong Kong (InvestHK) proves that effective marketing transcends simple promotion

By

SCMP Advertising+

Illustration: David Despau

The Growth Conversation: McDonald’s Hong Kong’s Tina Chao

Chao has transformed McDonald’s Hong Kong into a cutting-edge brand that speaks directly to Gen Z. She believes professional success is about curiosity, resilience, bravery and a willingness to take risks.

By

SCMP Advertising+

The Live Conversation: SCMP’s China Conference Hong Kong 2025

SCMP’s industry-leading conference brings together more than 1,000 registrants from around the globe to share and discuss insights on how Hong Kong can leverage its enviable position as a superconnector between China and the world.

By

SCMP Advertising+

How resilient brands grow in volatile times

SCMP Advertising+ partners with Ipsos to launch its 2025 brands study and build the case for investing in brand marketing in volatile times.

By

SCMP Advertising+

The Growth Conversation: Tai Kwun’s Kitty Wong

Wong’s marketing journey began in the fast-paced advertising world, taking her to the role of cultural innovator at Tai Kwun. She encourages younger professionals to take ownership of their challenges and embrace growth opportunities.

By

SCMP Advertising+

Illustration: David Despau

The Growth Conversation: Galaxy Entertainment Group’s Jeremy Walker

Marketing leader Walker explains how the evolution of Macau and the Greater Bay Area has required new ideas and approaches to engage consumers.

By

SCMP Advertising+

2025 Marketing Predictions from Standard Chartered Bank’s Haymans Fung

Fung has some advice for marketers navigating the year ahead: “Make sure your marketing strategy is truly aligned with the business strategy. Talk to your stakeholders, understand the gaps and opportunities and ensure your work is solving real problems for the company.”

By

SCMP Advertising+

Advertisement

Advertisement

Advertisement

Marketing Predictions for 2025 from AIA Hong Kong and Macau’s Melissa Wong

Wong names the return of the AIA Carnival, and its ability to promote meaningful connections, as a standout moment of 2024 AIA’s marketing efforts in 2025 will focus on breaking down stereotypes and promoting a holistic approach to health and wellness

By

SCMP Advertising+

Kevin Huang, chief operating officer, SCMP and Melissa Wong, chief customer and marketing officer, AIA Hong Kong and Macau

2025 Marketing Predictions from HSBC Hong Kong’s Cheuk Shum

Reflecting on 2024, Shum calls it a landmark year for HSBC’s marketing team. His team executed a series of groundbreaking campaigns that pushed the boundaries of traditional banking marketing. Shum describes the coming year as a “transformative” one where HSBC will continue to evolve and reinvent its marketing approach.

By

SCMP Advertising+

The Growth Conversation: Prudential PLC's Jacqueline Choi

A strong focus on innovation and business impact has been a guiding principle for Choi’s career at some of Hong Kong’s top financial institutions.

By

SCMP Advertising+

The Growth Conversation: UOB’s Marietta Li

UOB’s Marietta Li believes that a winning formula for marketing success lies in being purpose-driven — delivering activities led by a broader objective than just selling a product or making a short-term profit. For aspiring marketers looking to follow in Li’s footsteps, her message is clear: embrace creativity, cultivate adaptability and never lose sight of the bigger picture.

By

SCMP Advertising+

Illustration: David Despau

The Growth Conversation: HSBC’s Brian Hui

Brian Hui, managing director and head of customer propositions and marketing for wealth and personal banking (WPB) Hong Kong, HSBC, talks about driving innovation by championing a more strategic, customer-centric approach to marketing, Hui has helped the legacy brand into a nimble innovator. Hui names four types of behaviour that he believes will never change: customers will continue to want more choices; lower prices with the same or better quality; speed and convenience; and the authenticity of a product experience. He names these behaviours as a foundation for decision-making and corporate strategy.

By

SCMP Advertising+

Illustration: David Despau

The Growth Conversation: Hong Kong Science and Technology Parks Corporation’s Hilda Chan

The newly promoted chief marketing officer, Hong Kong Science and Technology Parks Corporation (HKSTP), is on a mission to help rewrite Hong Kong’s innovation and technology narrative. Chan argues that marketing today needs to take a seat at the table and persuade corporations that it has the power to drive value and lead change.

By

SCMP Advertising+

The Growth Conversation: Macao Government Tourism Office's Frederico So

With more than two decades of experience witnessing the rapid transformation of Macau into a cosmopolitan city, So has seen how marketing is instrumental in shaping the images, products and services of today’s Macau. Empathy, a global mindset along with strategic partnership and collaboration are key for success.

By

SCMP Advertising+

How to grow your brand in Hong Kong and beyond

SCMP Advertising+ partners with WARC, the leading global authority on marketing effectiveness, to launch new insights on brand marketing with a series of events

By

SCMP Advertising+

SCMP: At the Heart of Hong Kong’s International Story

South China Morning Post announces a new campaign, shining light on the partners and people transforming Hong Kong’s global image

By

SCMP Advertising+

Angelle Siyang-Le, director of Art Basel Hong Kong.

Why organisations invest in branded content – and how to find the winning formula.

Industry leaders and influencers gather to share their insights on the power of branded content at a breakfast event titled “Embracing #Ad”. The event challenged the audience to think about what it means to deploy a successful branded content campaign and how marketers can maximise their returns.

By

SCMP Advertising+

What it takes to be a CMO today: resilience, agility, and adaptability

When it comes to taking on a marketing leadership role, resilience, agility and adaptability are among the qualities needed to tackle the marketing challenges brands face in a constantly changing business landscape.

By

SCMP Advertising+

Advertisement

Advertisement

Advertisement

Help preserve 120 years of quality journalism.

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement