SCMP launches ‘Influence Reads SCMP’, spotlighting the voices shaping Asia’s future.
Prominent readers from business, public service, and sport affirm their trust in quality journalism.
At a time when information is abundant but trust is increasingly scarce, the South China Morning Post is placing credibility and leadership at the centre of its newest brand campaign, Influence Reads SCMP.
The initiative brings together six prominent figures from Hong Kong and across Asia – spanning sport, finance, business and public service – who share a common conviction: informed decisions begin with trusted journalism.
Now in its fourth year, the platform evolves from the widely recognised I Read SCMP series. For the first time, it highlights members of SCMP’s growing mainland-born and Asean communities, underscoring the publication’s expanding regional footprint and international readership.
Readers who lead