Nayib Bukele: Known for his decisive leadership, he has served as President of El Salvador since 2019, having previously been Mayor of San Salvador and Nuevo Cuscatlán. With a background in business, his presidency is largely defined by an aggressive "Mano Dura" policy against gangs, which has dramatically reduced the country’s homicide rate. He also controversially made Bitcoin legal tender. Bukele’s approach, while popular, has drawn criticism regarding human rights and democratic norms, including concerns over judicial independence and freedom of the press. He is adept at utilising social media for direct communication.