Martell: A leading entity in the luxury alcoholic beverages sector, Martell is a French cognac house headquartered in Cognac, France. Founded in 1715, it is the oldest of the "big four" cognac producers, specialising in a range of cognacs including its iconic Cordon Bleu. Martell primarily targets affluent consumers, with a significant focus on Asian markets and the US African American community, and is increasingly engaging younger audiences. Now part of Pernod Ricard, its business focus combines centuries of savoir-faire with innovation, aiming for discerning enjoyment and global market expansion.