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Lululemon

Lululemon
Lululemon: A leading Canadian multinational athletic apparel retailer, headquartered in Vancouver, British Columbia, and incorporated in Delaware, USA. It specialises in designing and selling premium athletic wear and accessories for yoga, running, and training, pioneering the athleisure market. Lululemon primarily targets affluent, health-conscious individuals, expanding its reach to men. Known for its high-quality, innovative products and strong community engagement, it has achieved significant global market position, including factories hosted in Vietnam. Its business focus is on promoting a healthy lifestyle and fostering brand loyalty.
China consumption

Lululemon rival Alo Yoga enters China market with new store on Alibaba’s Tmall

The US brand announced its entry into China in June as part of its international expansion to tap the premium ‘athleisure’ market.

Under pressure: China’s yoga apparel market slows as consumers diversify hobbies

Opinion | Invest in Hong Kong’s creativity and local brands to unlock soft power

Hong Kong is blessed with ambitious, creative local brands. Investing in them will help set the city apart from other shopping destinations.

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Changing tastes: China’s new affluent consumers seek quality not extravagance

Rise of upper middle class reshapes China’s retail market, driving demand for quality goods and creating a battleground for global brands.

The success of US retailer Sam’s Club in China is attributed to its “premium-value” offering sought by upper-middle-income consumers. Photo: Eugene Lee
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