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Live streaming
The latest news, analysis and opinion on Live streaming. In-depth analysis, industry insights and expert opinion.
Twitch plans to make another round of job cuts as soon as Wednesday. Photo: AFP
Video gaming

Amazon’s Twitch to cut 35% of staff as business remains unprofitable

Running a large-scale website supporting 1.8 billion hours of live video content a month is enormously expensive, company executives have said.

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Baidu

Baidu’s bid to buy Joyy’s live-streaming business lapses

Tencent

Tencent to close live-streaming service Now in latest consolidation move

Video | China's live streaming attracts young hopefuls as competition grows

China’s live-streaming industry heats up as millions of would-be hosts vie to break into the field
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Amazon

Amazon deepens tech-sector gloom with another 9,000 lay-offs

US e-commerce giant Amazon said it will cut another 9,000 jobs, adding to the ongoing lay-offs that have swept the technology sector as an uncertain economy forces companies to get leaner.

TikTok

Video | China’s live-streamers move outdoors for late-night tips

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Shanghai

‘It’s impossible’: Shanghai lockdown delivers blow to live-streaming sales

Disruptions to deliveries have made it more difficult for live-streamers to sell goods and get advertising deals, leading some to give up during lockdowns.

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A live-streaming host introduces products in Yiwu, Zhejiang province, on February 8, 2021. Photo: Xinhua
Regulation

China restricts minors from live streaming in bid to improve their health

China’s regulators have restricted minors from the country’s booming live-streaming industry, citing the need to protect ‘their physical and mental health’, in the latest crackdown on internet platform operators.

Kuaishou

Kuaishou aims to break even in 2022 but China is tightening control

Kuaishou Technology delivers solid financial results for 2021, with net loss narrowing to 78 billion yuan.

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E-commerce

China e-commerce hub Zhejiang issues live-streaming quality control guidelines

Regional governments and business associations have had to deal with rising complaints about false advertising and poor product quality.

A popular live-streaming star on Kuaishou Technology’s short video-sharing platform, Ping Rong was caught for tax irregularities in 2019 and 2020. Photo: Handout
Censorship in China

China’s internet watchdog to target short videos, live streaming

The Cyberspace Administration of China plans to go after agencies that help influencers gain online traffic through questionable methods.

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The Cyberspace Administration of China says it will target “chaos” in the short-video and live-streaming sectors this year. Photo: Reuters
China’s crackdowns

Beijing tightens the screws on Big Tech profiting from teenage users

China’s internet watchdog is making it harder for Big Tech firms to profit from gaming, live streaming and social media services aimed at the country’s 180 million internet users under the age of 18.

E-commerce

Chinese TikTok merchants look for ‘first pot of gold’ in overseas markets

The short video app’s rise in cross-border e-commerce comes as the ‘made in China, sold on Amazon’ community scrambles to find a new platform to engage overseas consumers.

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E-commerce

Chinese authorities slap US$10 million fine on live-streamer for tax evasion

Live-streaming e-commerce host Ping Rong was held liable for tax irregularities in 2019 and 2020, according to tax authorities in southern Guangdong province.

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Ping Rong, a popular live-streaming e-commerce host on Kuaishou Technology’s short video-sharing platform, was fined for tax evasion by authorities in southern Guangdong province. Photo: Handout
Beijing Winter Olympics 2022

Alibaba Cloud tech powers broadcasters’ live-streaming of Winter Olympics

More than 20 broadcast organisations are using Alibaba’s new online transmission system, Live Cloud, for the first time to cover the Beijing 2022 Winter Olympic Games.

People watch a broadcast of a curling competition, shown on a big screen, during the Beijing 2022 Winter Olympics on February 5, 2022. Photo: AP
Tencent

Tencent plans to take US-listed video game streaming firm Douyu private

Tencent, with a 37 per cent stake in Douyu, wants to team up with at least one private equity firm in the take-private plan, according to sources.

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TikTok

Chinese version of TikTok promotes traditional dance amid clean-up campaign

ByteDance’s Douyin is investing ‘tens of millions of yuan’ to promote live-streamers producing content involving traditional music from various cultures, including Chinese ethnic minorities.

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China society

Inside the wealth and power of China’s e-commerce influencers

Sales commissions for the top live-stream shopping hosts have reportedly made them millionaires and even billionaires.

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China’s booming live commerce industry has been highly lucrative for Huang Wei, known as Viya, and other top sales hosts. Photo: Getty Images
Video gaming

Bilibili bans live-streaming of Grand Theft Auto and The Witcher 3

Bilibili said it will prohibit the live-streaming of games with bloody, violent and pornographic content.

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E-commerce

China’s live-stream success: from wealthy influencers to savvy farmers

In last year’s Singles’ Day sales, China’s e-commerce platforms hit a record US$151 billion gross merchandise value, a sign that live-stream retail is booming.

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Artificial intelligence

A Chinese start-up is betting the future of webcams is AI and 4K

Shenzhen-based Remo Tech has seen a threefold growth in sales during the pandemic, driven by demand for its motion-tracking Obsbot Tiny webcam.

Shenzhen-based Remo Tech is betting that enhanced features like motion-tracking and improved image quality using artificial intelligence can change consumer habits around using webcams. Photo: Weibo
Alibaba

China wants social media influencers licensed to sell financial products

A draft regulation in China would bar unlicensed sales of banking, insurance and securities services through live-streaming, an increasingly common practice for influencers.

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Live-streamers promote products online at the 2nd China-Central and Eastern European Countries (CEEC) Expo in Ningbo, Zhejiang province, on June 9, 2021. Live-streaming e-commerce has become an increasingly popular way to shop during the pandemic, but the sale of financial services has caught the attention of regulators. Photo: Xinhua
E-commerce

China off-campus tutoring icon now a live-streaming star

Michael Yu Minhong, founder of New Oriental Education, made his debut as a live-streaming e-commerce host this week on Chinese short video platform Douyin.

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E-commerce

Consumer rights group calls out live-streamers for violating product rules

The Zhejiang Consumer Council said 30 per cent of live-streamers it monitored during Singles’ Day were selling products that did not comply with regulations.

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China technology

Once seen as golden ticket, China’s Big Tech scene has been battered in 2021

The change of mood in China’s tech industry due to a barrage of regulatory change is tangible and sudden after a decade of exceptional growth.

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China tech has been battered and bruised by regulatory change in 2021. Illustration: SCMP/Joe Lo
E-commerce

Editorial | China must keep the influencers honest

It is right for the government to discipline online superstars, but there can be no opaqueness or ambiguity when taking action

Chinese online influencer Viya went from being the country’s most bankable live-streaming e-commerce star to a virtual pariah overnight after her tax penalty was announced by authorities. Photo: AFP
China technology

Unmerry Christmas for China’s tax-evading live-streaming stars

E-commerce live-streamers across the country are rushing to report underpaid taxes after authorities dealt a record fine on top influencer Viya.

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E-commerce

Who is Viya, China’s fallen live-streaming e-commerce star?

Online influencer Viya currently finds herself out of the live-streaming e-commerce market after being slapped with a record fine for tax evasion.

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