Jacquemus, a French fashion brand, headquartered in Paris, specialises in luxury ready-to-wear, handbags and accessories for men and women. Founded in 2009 by Simon Porte Jacquemus, the brand is renowned for its playful, avant-garde and often oversized designs, drawing inspiration from the South of France. It primarily targets millennials and Gen Z, offering an "affordable luxury" aesthetic. Jacquemus has achieved significant market presence through its distinctive visual identity, innovative social media marketing, and memorable runway shows, with notable products like the "Chiquito" bag. The company is expanding into cosmetics and home goods, focusing on direct-to-consumer sales and sustained growth.