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Hennessy

Hennessy
Hennessy: A leading French producer in the luxury spirits industry, Hennessy specialises in crafting and selling premium cognacs, including its renowned VS, VSOP, and XO ranges. Headquartered in Cognac, France, it is the world’s largest cognac producer, holding a significant global market share. Hennessy targets high-end consumers while actively engaging younger demographics through innovative marketing and collaborations, such as its grocery store-themed pop-up with Draft Land and the Hennessy x NBA collectible series. Its business focus blends rich heritage with continuous innovation and global expansion.
History

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As Asia reclaims its roots, the burden of reinvention now falls on the West. Its brief era of supremacy was a historical aberration.

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This week: US and China lower export controls, Xi Jinping reiterates call for ‘unified national market’, Wang Yi says China doesn’t want Russia defeat. Next week: Li attends Brics summit, China CPI may show deflation end, Taiwan military drills.

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