TOPIC
 / company

Hennessy

Hennessy
Hennessy: A leading French producer in the luxury spirits industry, Hennessy specialises in crafting and selling premium cognacs, including its renowned VS, VSOP, and XO ranges. Headquartered in Cognac, France, it is the world’s largest cognac producer, holding a significant global market share. Hennessy targets high-end consumers while actively engaging younger demographics through innovative marketing and collaborations, such as its grocery store-themed pop-up with Draft Land and the Hennessy x NBA collectible series. Its business focus blends rich heritage with continuous innovation and global expansion.
China consumption

‘Future of luxury’: China’s shoppers hailed as French giant vows faith in market

As Beijing prepares its next five-year plan, LVMH expects Chinese consumers to remain central to global luxury market.

videocam

US-China trade tensions, Li replaces Xi at Brics and more

Advertisement
Advertisement
Advertisement