TOPIC

/ company

DJI

Founded in Shenzhen in 2006, DJI has gone on to become the world's No. 1 drone manufacturer, with a 70 per cent share of the global civilian drone market and a valuation of more than US$10 billion.

Chairman / President

Frank Wang

CEO / Managing Director

Frank Wang

CFO / Finance Director

Xiaojun Xu

Industry

Aerospace & Defence

Website

dji.com

Headquarters address

14th Floor, West Wing, Skyworth Semiconductor Design Building, No.18 Gaoxin South 4th Ave, Nanshan District, Shenzhen, China

Stock Code

DJI

Year founded

2006

Hong Kong economy

Opinion | Why Hongkongers should be very interested in the Pinglu Canal

China-Asean trade is expected to surge as the Pinglu Canal synergises with the Hainan free-trade zone – creating demand for services Hong Kong can provide.

11 Jun 2026 - 8:07PMvideocam

US-China relations

Opinion | How drones, tariffs and rare earths could test US-China detente

10 Jun 2026 - 8:30PMvideocam

Artificial intelligence

Why foreign buyers are returning after China’s Huaqiangbei makeover

9 May 2026 - 3:00PM

Electric & new energy vehicles

Chinese start-up ZYT eyes semi-autonomous truck production this year

DJI spin-off is providing autopilot systems to six manufacturers, as fuel-saving abilities gain importance amid oil supply shock.

5 May 2026 - 7:00AMvideocam

Vehicles are displayed in ZYT’s booth at the Beijing Auto Show. Photo: Weibo

China consumption

Shenzhen’s economic dilemma: soaring GDP, stagnant consumption

Shenzhen’s retail sales barely rose in the first quarter despite strong GDP growth, a sign of the Chinese tech hub’s unbalanced development.

4 May 2026 - 10:38PMvideocam

Shanghai

No-drone zone: DJI, consumers grapple with Beijing sales ban

Stores empty shelves as e-commerce sites including Alibaba’s Taobao and JD.com stop shipments to comply with ban effective on Friday.

1 May 2026 - 9:10PMvideocam

SCMP Highlights

Baffling Japan tank blast; 5 tests for your biological age: 5 weekend reads

From a baffling Japan tank blast to hints of a Chinese nuclear aircraft carrier, here are five stories you may have missed over the weekend.

27 Apr 2026 - 12:58PM

A Japanese Ground Self-Defence Force Type 10 tank (centre) is seen missing its turret after a shell exploded inside on Tuesday. Photo: Kyodo/Reuters

China technology

As DJI duels Insta360, China sharpens global hardware edge amid US scrutiny

Western competitors like GoPro face shrinking footprints as strategic shifts of Chinese firms disrupt the status quo while navigating FCC-led national security bans.

25 Apr 2026 - 6:40AMvideocam

Shenzhen

Shenzhen’s new party boss has taken the wheel but can he deliver ahead of Apec?

Jin Lei is focused on preparations for the regional summit, including tackling the long-standing problem of e-scooters.

14 Apr 2026 - 10:00AM

Greater Bay Area

Greater Bay Area trails peers in research despite strong tech potential: report

Southern China cluster of cities lags in basic research and original innovation, with talent gaps adding to challenges, Deloitte says.

27 Mar 2026 - 10:34AM

A robotic arm operates on an autonomous production line in Shenzhen. Photo: Reuters

Drones

DJI unveils its first 360-degree drone amid patent dispute with crosstown rival Insta360

The new DJI drone features four propellers, giving it a similar look to the Avata 2, a first-person view drone launched in 2024.

26 Mar 2026 - 9:00PM

The Avata 360 is DJI’s first full-degree drone. Photo: Handout

Taiwan

Can Taiwan fulfil Asia-Pacific drone hub goal with ‘non-red’ supply chain push?

Plan is to invest US$1.38 billion between 2025 and 2030 for uncrewed systems industry, but questions linger over scale, politics and timing.

25 Mar 2026 - 10:00AMvideocam

Drones

DJI sues rival Insta360 for alleged patent infringement ahead of new drone debut

DJI claims some of the patents were based on inventions made by one or more former employees within one year of them leaving the company.

23 Mar 2026 - 7:30PM

Drones

China leads world in anti-drone patent race with US far behind, law firm finds

Patent filings for anti-drone technology surged 27 per cent last year amid rising global security concerns, says Mathys & Squire.

18 Mar 2026 - 9:01AM

A police officer presents an anti-drone gun during the Railway Police Open Day at Hankou Railway Station in Wuhan, Hubei province. Photo: Getty Images

US-China tech war

US ruling on Insta360 infringing GoPro patent has no impact on current offerings

The ruling does not affect Insta360’s current offerings as the ban on camera design infringement only affects legacy models.

27 Feb 2026 - 9:30PM

A combo pic of GoPro 13 (left) and Insta360 Ace Pro action camera. Photo: Shutterstock

China technology

Shenzhen dethrones Shanghai, Beijing as China’s top industrial powerhouse: mayor

Leading in R&D density, AI innovation and start-up cultivation, Shenzhen is building a full-stack AI ecosystem, according to the mayor’s annual work report.

25 Feb 2026 - 1:00PMvideocam

US-China relations

Chinese drone maker DJI sues to challenge US import ban on new models

Washington has been cracking down on Chinese-made drones in recent ‌years, and the ban represents a significant escalation.

25 Feb 2026 - 1:07AMvideocam

China technology

Opinion | ‘Becoming Chinese’ memes reflect a world shaped by China’s ascent

The memes are really about how deeply global digital life is embedded in Chinese-built systems – and how comfortable young people are with that.

13 Feb 2026 - 9:30AMvideocam

There is an emerging trend where foreigners are embracing aspects of Chinese culture by adopting habits such as drinking warm water, herbal teas and wearing slippers indoors. Photo: SCMP composite / TikTok

ByteDance

ByteDance joins Chinese rivals offering freebies in bid to acquire AI app users

TikTok parent plans to give more than 100,000 tech products as gifts, as well as red packets through lucky draws on the Doubao app.

11 Feb 2026 - 8:00AM

China’s private sector

Insta360, Vivo challenge DJI’s turf, eyeing a slice of the gimbal camera boom

Insta360 and Vivo plan new handheld cameras to challenge DJI, but analysts say building a content ecosystem will be the tougher battle.

9 Feb 2026 - 7:00PM

US-China tech war

DJI ‘clones’ curiously emerge as China tech giant battles US scrutiny

Similar devices under new and different brands spark questions about potential efforts to circumvent trade curbs and maintain US market access for popular gadgets.

23 Jan 2026 - 10:30PMvideocam

The DJI Mavic Pro 2, with an integrated Hasselblad camera, flies towards a forest. Photo: Shutterstock Images

Low-altitude economy

Shanghai to open ‘free-to-fly’ zones covering 46% of city for consumer drones

From February 1, consumer drones will be allowed to fly in designated airspace under new rules to boost the city’s low-altitude economy.

21 Jan 2026 - 6:15PMvideocam

A drone flies over The Bund in central Shanghai in the evening. Photo: Shutterstock

Electric & new energy vehicles

Xpeng’s flying car unit readies Hong Kong IPO for take-off

Aridge, formerly AeroHT, eyes listing this year as it aims to accelerate its efforts in the low-altitude market, sources say.

12 Jan 2026 - 5:31PMvideocam

US-China relations

US government abandons plan to blacklist Chinese-made drones

Commerce Department, FCC make U-turn after barring imports of new Chinese drone models in December to address national security concerns.

10 Jan 2026 - 8:37PMvideocam

Autonomous vehicles

Former DJI self-driving unit seeks edge in adapting drone tech to heavy vehicles

The latest moves mean ZYT is opening up new battlefronts in China’s fiercely contested autonomous driving landscape.

31 Dec 2025 - 6:00PM

ZYT is working with nine carmakers on more than 50 mass-produced models. Photo: Handout

Robotics

Chinese robot vacuum maker Dreame gives staff gifts of gold, trip to Antarctica

Dreame’s surprise largesse reflects its robust business growth in 2025, as it remains one of the world’s top robot vacuum cleaner brands.

29 Dec 2025 - 7:32PM

A Dreame 10s Ultra robot vacuum cleaner. Photo: Dreame

Robotics

Untapped global demand to drive next phase of robotic vacuum growth: Dreame

Europe is Dreame’s largest market for robotic vacuum cleaners, with more than half of its revenue there generated by premium products.

28 Dec 2025 - 7:00AM

US-China trade war

‘Bad policy’: China’s drone makers to shrug off US ban, analysts say

The addition of foreign drone makers, including those from China, to a US trade blacklist is unlikely to heat up relations, observers said.

24 Dec 2025 - 4:28AMvideocam

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DJI

.css-1pcrwvc{color:#2aa191;}Opinion | Why Hongkongers should be very interested in the Pinglu Canal

China-Asean trade is expected to surge as the Pinglu Canal synergises with the Hainan free-trade zone – creating demand for services Hong Kong can provide.

Opinion | How drones, tariffs and rare earths could test US-China detente

Why foreign buyers are returning after China’s Huaqiangbei makeover

Chinese start-up ZYT eyes semi-autonomous truck production this year

DJI spin-off is providing autopilot systems to six manufacturers, as fuel-saving abilities gain importance amid oil supply shock.

Shenzhen’s economic dilemma: soaring GDP, stagnant consumption

Shenzhen’s retail sales barely rose in the first quarter despite strong GDP growth, a sign of the Chinese tech hub’s unbalanced development.

No-drone zone: DJI, consumers grapple with Beijing sales ban

Stores empty shelves as e-commerce sites including Alibaba’s Taobao and JD.com stop shipments to comply with ban effective on Friday.

Baffling Japan tank blast; 5 tests for your biological age: 5 weekend reads

From a baffling Japan tank blast to hints of a Chinese nuclear aircraft carrier, here are five stories you may have missed over the weekend.

As DJI duels Insta360, China sharpens global hardware edge amid US scrutiny

Western competitors like GoPro face shrinking footprints as strategic shifts of Chinese firms disrupt the status quo while navigating FCC-led national security bans.

Shenzhen’s new party boss has taken the wheel but can he deliver ahead of Apec?

Jin Lei is focused on preparations for the regional summit, including tackling the long-standing problem of e-scooters.

Greater Bay Area trails peers in research despite strong tech potential: report

Southern China cluster of cities lags in basic research and original innovation, with talent gaps adding to challenges, Deloitte says.

DJI unveils its first 360-degree drone amid patent dispute with crosstown rival Insta360

The new DJI drone features four propellers, giving it a similar look to the Avata 2, a first-person view drone launched in 2024.

Can Taiwan fulfil Asia-Pacific drone hub goal with ‘non-red’ supply chain push?

Plan is to invest US$1.38 billion between 2025 and 2030 for uncrewed systems industry, but questions linger over scale, politics and timing.

DJI sues rival Insta360 for alleged patent infringement ahead of new drone debut

DJI claims some of the patents were based on inventions made by one or more former employees within one year of them leaving the company.

China leads world in anti-drone patent race with US far behind, law firm finds

Patent filings for anti-drone technology surged 27 per cent last year amid rising global security concerns, says Mathys & Squire.

US ruling on Insta360 infringing GoPro patent has no impact on current offerings

The ruling does not affect Insta360’s current offerings as the ban on camera design infringement only affects legacy models.

Shenzhen dethrones Shanghai, Beijing as China’s top industrial powerhouse: mayor

Leading in R&D density, AI innovation and start-up cultivation, Shenzhen is building a full-stack AI ecosystem, according to the mayor’s annual work report.

Chinese drone maker DJI sues to challenge US import ban on new models

Washington has been cracking down on Chinese-made drones in recent ‌years, and the ban represents a significant escalation.

Opinion | ‘Becoming Chinese’ memes reflect a world shaped by China’s ascent

The memes are really about how deeply global digital life is embedded in Chinese-built systems – and how comfortable young people are with that.

ByteDance joins Chinese rivals offering freebies in bid to acquire AI app users

TikTok parent plans to give more than 100,000 tech products as gifts, as well as red packets through lucky draws on the Doubao app.

Insta360, Vivo challenge DJI’s turf, eyeing a slice of the gimbal camera boom

Insta360 and Vivo plan new handheld cameras to challenge DJI, but analysts say building a content ecosystem will be the tougher battle.

DJI ‘clones’ curiously emerge as China tech giant battles US scrutiny

Similar devices under new and different brands spark questions about potential efforts to circumvent trade curbs and maintain US market access for popular gadgets.

Shanghai to open ‘free-to-fly’ zones covering 46% of city for consumer drones

From February 1, consumer drones will be allowed to fly in designated airspace under new rules to boost the city’s low-altitude economy.

Xpeng’s flying car unit readies Hong Kong IPO for take-off

Aridge, formerly AeroHT, eyes listing this year as it aims to accelerate its efforts in the low-altitude market, sources say.

US government abandons plan to blacklist Chinese-made drones

Commerce Department, FCC make U-turn after barring imports of new Chinese drone models in December to address national security concerns.

Former DJI self-driving unit seeks edge in adapting drone tech to heavy vehicles

The latest moves mean ZYT is opening up new battlefronts in China’s fiercely contested autonomous driving landscape.

Chinese robot vacuum maker Dreame gives staff gifts of gold, trip to Antarctica

Dreame’s surprise largesse reflects its robust business growth in 2025, as it remains one of the world’s top robot vacuum cleaner brands.

Untapped global demand to drive next phase of robotic vacuum growth: Dreame

Europe is Dreame’s largest market for robotic vacuum cleaners, with more than half of its revenue there generated by premium products.

‘Bad policy’: China’s drone makers to shrug off US ban, analysts say

The addition of foreign drone makers, including those from China, to a US trade blacklist is unlikely to heat up relations, observers said.

Opinion | Why Hongkongers should be very interested in the Pinglu Canal