TOPIC

/ company

DJI

Founded in Shenzhen in 2006, DJI has gone on to become the world's No. 1 drone manufacturer, with a 70 per cent share of the global civilian drone market and a valuation of more than US$10 billion.

Chairman / President

Frank Wang

CEO / Managing Director

Frank Wang

CFO / Finance Director

Xiaojun Xu

Industry

Aerospace & Defence

Website

dji.com

Headquarters address

14th Floor, West Wing, Skyworth Semiconductor Design Building, No.18 Gaoxin South 4th Ave, Nanshan District, Shenzhen, China

Stock Code

DJI

Year founded

2006

Private Chinese companies have been striving to build globally recognised brands as part of an official “going global” strategy, moving beyond their traditional role as low-cost assemblers. Photo: Shutterstock

China’s private sector

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China's military weapons

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Drones

US and China ‘neck-and-neck’ in drone patent quality despite China’s volume lead

1 Oct 2026 - 8:00PM

US-China trade war

As US weighs tighter curbs on foreign drones, could Chinese makers lose ground?

Proposed measures could affect future imports and sales as Washington pushes to build alternatives to Chinese supply chains.

28 Sep 2026 - 9:00PM

Visitors are seen at the DJI stand during the Drone World Congress in China’s Shenzhen on May 21. Photo: AFP

China technology

China’s Insta360 opens first US flagship store in New York’s Times Square

Action camera maker Insta360 is opening a New York City flagship as it navigates price wars with DJI, soaring memory costs.

19 Sep 2026 - 8:00PM

US-China trade war

US drone ban proposal to halt China’s rise concerns American police, farmers

Fears in US surround banning of Chinese drones used for non-military purposes such as search and rescue, factory inspections and farming.

10 Sep 2026 - 5:50AMvideocam

Shenzhen

BYD cars, DJI drones: Guangdong flexes tech muscles ahead of Apec summit

As Shenzhen prepares to become the third Chinese city to host the Apec meeting, its province has set up media visits to tech firms.

8 Sep 2026 - 6:23PM

Media representatives witnessed a BYD Denza Z9GT being charged to a range of 700km in roughly six minutes at temperatures well below freezing. Photo: Coco Feng

From our archives

In pictures: from factory floors to AI – the evolution of innovation in Hong Kong

A visual journey through the city’s industrial evolution, from 1960s textile factories to AI pioneers such as SenseTime and DJI.

8 Sep 2026 - 8:00AM

China technology

Global investors flock to China’s Shenzhen to ride wave of AI and robotics

Major banks such as HSBC and UBS host thousands of executives in southern tech hub this week to connect foreign capital with domestic firms.

1 Sep 2026 - 5:00PMvideocam

Semiconductors

CXMT vs Pentagon: how China’s tech firms are challenging US blacklists in court

Chipmaker CXMT has sued the US government to be removed from a Pentagon blacklist – joining a wave of legal challenges by Chinese tech firms.

30 Aug 2026 - 5:46PM

Several Chinese technology companies are suing the US government over their addition to Pentagon blacklists. Photo: AFP

The Philippines

Why Philippines is betting on drones to boost maritime security

Manila plans to use drones as force multipliers, but analysts warn building a credible deterrence network will require multi-year investment.

26 Aug 2026 - 6:07PMvideocam

A drone hovers above a Philippine Coast Guard patrol vessel in Bataan province in April 2025. Photo: EPA-EFE

US-China relations

US, China diplomats clash over tech spying and trade hub claims in Latin America

Weeks before the expected Xi-Trump summit in Washington, officials are trading barbs on social media over the latest competitive arena.

24 Aug 2026 - 9:00PMvideocam

Electric & new energy vehicles

Growth driver: Hesai bets on lidar boom amid surge of smart cars in China

World’s largest maker of lidar sensors signals ambitions beyond the supply chain, repositioning itself as a top tech firm.

20 Aug 2026 - 3:00PMvideocam

US-China relations

DJI Pentagon battle, ‘Chinese Schindler’: 7 US-China relations reads

From a Chinese AI surprise to US defence bill, here are highlights from the SCMP’s overseas correspondents in the first half of August 2026.

17 Aug 2026 - 10:00PM

A DJI Inspire 2 quadcopter drone flies over New York. File photo: Dreamstime/TNS

US-China relations

Chinese drone maker DJI gets another shot at Pentagon blacklist removal

Latest ruling gives Shenzhen-based company hope after years-long legal battle with the US Department of Defence.

15 Aug 2026 - 5:18PMvideocam

DJI products like the Mavic 2 Pro have proven popular in the US. The Shenzhen-based company is challenging its inclusion on a Pentagon blacklist of firms allegedly linked to the Chinese military. Photo: Getty Images

China trade

US-China drone trade dealt another strike as Trump homes in on foreign dominance

Disrupted supply chains could complicate efforts of Chinese firms to expand globally in the fast-growing drone industry, while raising costs for American buyers.

14 Aug 2026 - 8:00PMvideocam

China food security

China’s ageing farmers deploy drones as agriculture-automation trend spreads

Ageing rural populations are driving up demand for intelligent aerial devices, and the ‘irresistible trend” is expected to sweep through Southeast Asia.

29 Jul 2026 - 7:00PM

US-China relations

New peak in US-China tech rivalry? Tibet drone hub launches on Mount Everest

Centre’s establishment represents Beijing’s first research and application platform dedicated to drones operating at high altitudes.

29 Jul 2026 - 4:00PMvideocam

A DJI EV50 drone flies on the northern slope of Mount Everest in western China’s Tibet autonomous region. Photo: Xinhua

UAVs (unmanned aerial vehicles)

Did the Ukraine war spark China’s ban on most civilian drone flights in cities?

Strict new rules have disrupted casual users and increased compliance hurdles for industrial applications like power grid inspections.

19 Jul 2026 - 6:04AMvideocam

Accidents and disasters in China

Should heavy-duty drones be used to rescue China’s flood victims?

DJI says its drones should not be used to airlift people, but more lives could have been lost in Typhoon Maysak without the emergency tech.

14 Jul 2026 - 4:16PMvideocam

US-China tech war

US agency to extend ban on Chinese telecoms tech to cover legacy gear

In December, the FCC banned the import of new models of Chinese drones, including those made by DJI, the world’s largest drone manufacturer.

29 Jun 2026 - 9:00PM

Mainland China

China’s DJI, Insta360 blur out GoPro as smart camera demand soars

Insta360 posted the strongest growth among major vendors with a 66 per cent year-on-year surge to 900,000 units in the first quarter.

29 Jun 2026 - 4:30PM

People visit the Insta360 booth at the BILD Expo in New York, June 18, 2025. Photo: China News Service/VCG via Getty Images

US-China relations

Is the US banning drones from China until it can make better ones itself?

Washington forced to weigh public comments backing popular Chinese-made devices as it reckons with new reality of shared tech frontier.

26 Jun 2026 - 6:00AMvideocam

Hong Kong economy

Opinion | Why Hongkongers should be very interested in the Pinglu Canal

China-Asean trade is expected to surge as the Pinglu Canal synergises with the Hainan free-trade zone – creating demand for services Hong Kong can provide.

11 Jun 2026 - 8:07PMvideocam

US-China relations

Opinion | How drones, tariffs and rare earths could test US-China detente

Proposed bilateral trade and investment boards promise stability, but a lack of clarity around key issues could be weaponised.

10 Jun 2026 - 8:30PMvideocam

Visitors crowd around the DJI stand at the Drone World Congress in Shenzhen on May 21. Photo: AFP

Artificial intelligence

Why foreign buyers are returning after China’s Huaqiangbei makeover

Shenzhen’s electronics hub is riding the AI boom, with curated devices like drones and robots pulling in overseas customers once more.

9 May 2026 - 3:00PM

Huaqiangbei is drawing back foreign traders and tourists hunting for the latest gadgets. Photo: Iris Deng

Electric & new energy vehicles

Chinese start-up ZYT eyes semi-autonomous truck production this year

DJI spin-off is providing autopilot systems to six manufacturers, as fuel-saving abilities gain importance amid oil supply shock.

5 May 2026 - 7:00AMvideocam

China consumption

Shenzhen’s economic dilemma: soaring GDP, stagnant consumption

Shenzhen’s retail sales barely rose in the first quarter despite strong GDP growth, a sign of the Chinese tech hub’s unbalanced development.

4 May 2026 - 10:38PMvideocam

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DJI

ByteDance heads first SCMP Plus Going Global 100 ranking

Social media giant beats out Foxconn Industrial, Shein and BYD in new SCMP Plus ranking of China’s global champions.

Turkmenistan grows its arsenal of Chinese air defences as Russia’s role shrinks

US and China ‘neck-and-neck’ in drone patent quality despite China’s volume lead

As US weighs tighter curbs on foreign drones, could Chinese makers lose ground?

Proposed measures could affect future imports and sales as Washington pushes to build alternatives to Chinese supply chains.

China’s Insta360 opens first US flagship store in New York’s Times Square

Action camera maker Insta360 is opening a New York City flagship as it navigates price wars with DJI, soaring memory costs.

US drone ban proposal to halt China’s rise concerns American police, farmers

Fears in US surround banning of Chinese drones used for non-military purposes such as search and rescue, factory inspections and farming.

BYD cars, DJI drones: Guangdong flexes tech muscles ahead of Apec summit

As Shenzhen prepares to become the third Chinese city to host the Apec meeting, its province has set up media visits to tech firms.

In pictures: from factory floors to AI – the evolution of innovation in Hong Kong

A visual journey through the city’s industrial evolution, from 1960s textile factories to AI pioneers such as SenseTime and DJI.

Global investors flock to China’s Shenzhen to ride wave of AI and robotics

Major banks such as HSBC and UBS host thousands of executives in southern tech hub this week to connect foreign capital with domestic firms.

CXMT vs Pentagon: how China’s tech firms are challenging US blacklists in court

Chipmaker CXMT has sued the US government to be removed from a Pentagon blacklist – joining a wave of legal challenges by Chinese tech firms.

Why Philippines is betting on drones to boost maritime security

Manila plans to use drones as force multipliers, but analysts warn building a credible deterrence network will require multi-year investment.

US, China diplomats clash over tech spying and trade hub claims in Latin America

Weeks before the expected Xi-Trump summit in Washington, officials are trading barbs on social media over the latest competitive arena.

Growth driver: Hesai bets on lidar boom amid surge of smart cars in China

World’s largest maker of lidar sensors signals ambitions beyond the supply chain, repositioning itself as a top tech firm.

DJI Pentagon battle, ‘Chinese Schindler’: 7 US-China relations reads

From a Chinese AI surprise to US defence bill, here are highlights from the SCMP’s overseas correspondents in the first half of August 2026.

Chinese drone maker DJI gets another shot at Pentagon blacklist removal

Latest ruling gives Shenzhen-based company hope after years-long legal battle with the US Department of Defence.

US-China drone trade dealt another strike as Trump homes in on foreign dominance

Disrupted supply chains could complicate efforts of Chinese firms to expand globally in the fast-growing drone industry, while raising costs for American buyers.

China’s ageing farmers deploy drones as agriculture-automation trend spreads

Ageing rural populations are driving up demand for intelligent aerial devices, and the ‘irresistible trend” is expected to sweep through Southeast Asia.

New peak in US-China tech rivalry? Tibet drone hub launches on Mount Everest

Centre’s establishment represents Beijing’s first research and application platform dedicated to drones operating at high altitudes.

Did the Ukraine war spark China’s ban on most civilian drone flights in cities?

Strict new rules have disrupted casual users and increased compliance hurdles for industrial applications like power grid inspections.

Should heavy-duty drones be used to rescue China’s flood victims?

DJI says its drones should not be used to airlift people, but more lives could have been lost in Typhoon Maysak without the emergency tech.

US agency to extend ban on Chinese telecoms tech to cover legacy gear

In December, the FCC banned the import of new models of Chinese drones, including those made by DJI, the world’s largest drone manufacturer.

China’s DJI, Insta360 blur out GoPro as smart camera demand soars

Insta360 posted the strongest growth among major vendors with a 66 per cent year-on-year surge to 900,000 units in the first quarter.

Is the US banning drones from China until it can make better ones itself?

Washington forced to weigh public comments backing popular Chinese-made devices as it reckons with new reality of shared tech frontier.

.css-1pcrwvc{color:#2aa191;}Opinion | Why Hongkongers should be very interested in the Pinglu Canal

China-Asean trade is expected to surge as the Pinglu Canal synergises with the Hainan free-trade zone – creating demand for services Hong Kong can provide.

Opinion | How drones, tariffs and rare earths could test US-China detente

Proposed bilateral trade and investment boards promise stability, but a lack of clarity around key issues could be weaponised.

Why foreign buyers are returning after China’s Huaqiangbei makeover

Shenzhen’s electronics hub is riding the AI boom, with curated devices like drones and robots pulling in overseas customers once more.

Chinese start-up ZYT eyes semi-autonomous truck production this year

DJI spin-off is providing autopilot systems to six manufacturers, as fuel-saving abilities gain importance amid oil supply shock.

Shenzhen’s economic dilemma: soaring GDP, stagnant consumption

Shenzhen’s retail sales barely rose in the first quarter despite strong GDP growth, a sign of the Chinese tech hub’s unbalanced development.

Opinion | Why Hongkongers should be very interested in the Pinglu Canal