Opinion | Europe’s tech strength lies in deployment, not rivalry
To avoid technological marginalisation, Europe can play to its strengths by focusing on deployment standards instead of the US-China rivalry
While the US boasts giants like Microsoft and Nvidia, and China has cultivated powerhouses like Huawei and Tencent, Europe has seen its share of the digital platform market shrink.
However, viewing this shift as inevitable technological marginalisation is a mistake. Europe retains a formidable strategic advantage that is often underestimated in global discussions: the ability to translate complex innovations into compliant, financeable and trusted systems across multiple jurisdictions. In an increasingly multipolar world, this capacity for reliable deployment can be as influential as invention itself.
Technological power is often measured in patent citations or headline breakthroughs. Yet, real-world influence is shaped by the last mile of adoption: certification, complex systems integration, cybersecurity and long-term maintenance. These factors determine whether a country actually benefits from AI and automation or simply becomes a passive consumer of standards defined elsewhere.
European firms are uniquely prepared for this role. Companies like Siemens in industrial automation, Bosch in connected mobility, Ericsson in telecoms and Airbus in aviation have spent years operating across dozens of regulatory environments.