Letters | Let’s understand ‘check-in’ culture, not judge mainland Chinese tourists
Readers discuss ‘check-in’ tourism, the revamp of MTR information boards, and better outcomes for single-parent families

Your article quotes Professor Song Haiyan as saying: “For Chinese tourists, the act of posting and receiving likes is more important than the actual experience.” This oversimplifies a much richer phenomenon.
RedNote (Xiaohongshu) is one of China’s largest user-generated content platforms, with hundreds of millions of monthly active users. For many, the act of “checking in” is not merely taking a photo for validation; it involves advance planning and making a personalised journey. Reducing this to vanity misses the cultural nuance and economic impact of the trend.
The issue is not whether “check-in” tourism is inferior to in-depth travel, but how both reflect diverse forms of engagement that deserve equal respect. One group may prefer heritage hotels steeped in tradition; the other might opt for trendy boutique lodgings. Neither group is more authentic than the other, they simply reflect different preferences.