Nike tracksuit worn by Venezuela’s Maduro is selling out after viral photo
Global searches for the distinctive Nike grey hoodie and joggers spike after Venezuela’s leader is pictured in US custody
The recent arrest of Nicolas Maduro has inadvertently become a major advertisement for Nike tracksuits, thanks to a photo posted by US President Donald Trump of the Venezuelan president in US custody.
The image seen by millions around the world shows a handcuffed Maduro holding a water bottle, with his ears and eyes covered while wearing distinctive grey tracksuit bottoms and a hoodie.
The eyes of many watching the news appear to have fallen on the trademark Nike swoosh on the captive’s chest, and the tracksuit, worn in a loose and oversized style by Maduro, is now sold out in larger sizes in several markets, including the US and parts of Europe.
On his flight to be arraigned in New York after being extracted during Saturday’s surprise military attack on Caracas, Maduro appears to have been wearing the men’s two-piece tracksuit which Nike describes as “an injection of premium comfort”.
Searches for this tracksuit have surged on Google since the photo of Maduro appeared across news media worldwide, with global searches rising fourfold in the hours after Trump posted the picture.