China KOL adopts pig feed diet costing 40 US cents to save money, raising health concerns
Her stunt quickly garners attention on mainland social media, amassing 6.3 million views on Weibo
An influencer in China consumed pig feed costing just 3 yuan (40 US cents) a day to save money, asserting it is healthier than takeaway food, which has sparked widespread health concerns.
Kong Yufeng, known online as “King Kong Liuke”, is a popular handicraft influencer on Douyin, boasting 2.8 million followers. She is a graduate of one of China’s top art schools, the Sichuan Fine Arts Institute.
On October 30, Kong posted a video in which she expressed her intention to live on as little money as possible, although she did not disclose her reasons for this challenge. She adopted the top-ranked money-saving suggestion from Zhihu, a popular Chinese forum: eating pig feed.
Kong spent 100 yuan (US$14) on a bag of pig feed, which she described as having a “milky oatmeal smell” upon opening. The video revealed that the pig feed contains ingredients such as soybeans, peanuts, sesame, corn, and added vitamins.
She stated: “It’s all high-protein, low-fat, and completely natural. Isn’t this healthier than takeaway food?”
Kong explained that 100g of pig feed per meal cost her only 3 yuan a day. She then mixed some of the pig feed with warm water and consumed it all at once.