With online viewers in command, multi-person entertainment model is taking industry by storm; some stars earn US$390,000 in just one night.
Sociologists suggest that many Chinese women view role-playing games as a safe, low-risk opportunity to ‘rehearse romance’.
Although trend may not persist indefinitely, cultural imitation driven by digital platforms will resurface time and again, expert says.
Touching journey back to the wild of a rescued cub which grew up among humans and dogs leaves animal’s ‘mother’ in tears.
As moves to ease academic pressure continue, some children embrace oversized learning while others see huge bits of paper as toys.
24-year-old who says he was ‘born’ to be alone becomes well-known figure in mountainous area; enjoys visiting scenic spots during time off.
Scrap metal refiner who has been dubbed the ‘alchemist’ says he is simply showing off his skills, warns amateurs not to attempt process.
Former banker teaches seduction techniques, alluring body movements; is accused of pandering to men at expense of women’s dignity.
As vice-chairman of China Star Entertainment, Chen has played a pivotal role in launching the careers of superstars like Andy Lau.
Tradition among mountain people uses smoke from burning wood to make gnashers black; legacy of vanishing ritual remains today.
From personal foibles to that particular look or ability to charm, the business success of global moguls can rest on setting a narrative.
Youngster suffers brain damage, lung injuries in car accident; ‘determined’ mother, school friends, teacher help him regain consciousness.
Boom in short-form screen productions brings exploitation of child actors who are forced to perform ‘violent’, sometimes adult, scenes.
Niu discovers husband’s affair with married colleague during which he uses joint assets to buy gifts such as gold, cosmetics for mistress.
Three-way relationship sees twins sleep with woman ‘in the middle’; pregnancy would see DNA test applied to identify biological father.
Foreigners join in as middle-aged Chinese women set about taking stress of travelling with pain-relieving dance moves.
Photographs of nuptials showing four sets of twins go viral, racking up 10 million views online; viewers describe scene as ‘truly bizarre’.
Sewing mistake spawns unlikely retail hit seen as fitting mascot for approaching Lunar New Year of the Horse.
Self-taught ‘angel with broken wings’ content creator rises from rural beginnings; builds own business despite disability.
Unusual 40-year-old tradition sees monk chant and employees pray for dead cockroaches, mites and fleas; critics find ceremony ‘ironic’.
Backers of ‘tacky’ on-piste activity say it offers guests ‘emotional value’; detractors say ‘close physical contact’ blurs boundaries.
Pakistani couple head off to explore mountain park alone, return a while later with ice creams; cute baby coughs up milk over feeding passer-by.
Airport clip propels ‘tired’ union worker with a lust for life to internet fame; online observers dub him the ‘flying uncle’.
Woman whose father perished when his plane was shot down and whose mother died after giving birth to her makes heartfelt plea for peace.
Creative businessman even uses underwear as tags to solve returns problem; plans new version more expensive than clothes themselves.
Memory of brave Good Samaritan who plunged into river without a thought for his own safety to save children lives on in top-ranked restaurant.
‘Superhero’ dad with bleeding feet drags drowning elderly woman to safety; tells her grateful, tearful daughter of amazing coincidence.
Group of imitators including a wedding singer and pancake vendor strike internet gold by donning delivery driver uniforms; get 140 million likes.
‘Multitalented’ fun-loving educator makes boys late for lessons perform on classroom podium to delight of fellow pupils.
Now 26, man says he ‘feels a deep sense of belonging’ after being reunited; works as volunteer with group who help find missing children.