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Who are Charli and Dixie D’Amelio and how are they so famous? The viral TikTok superstars dabble in reality TV and music, attend fashion weeks, and collaborate with Puma, Prada and Valentino

Charli and Dixie D’Amelio are social media sensations. Photo: @dixiedamelio/Instagram
Charli and Dixie D’Amelio are social media sensations. Photo: @dixiedamelio/Instagram

  • Charli and Dixie D’Amelio found mainstream fame with TikTok during Covid-19, and have since gone on to land endorsement deals with Puma, Prada, Valentino, Chopard and L’Oréal
  • They are part of the reality TV series The D’Amelio Show, regularly attend fashion events, and Charli is currently dating Travis Barker’s son, Landon Barker

Whether you’re a regular on TikTok or not, you’ve probably still encountered sisters Charli and Dixie D’Amelio, whose influence has extended far beyond the social media platform where they first gained popularity. They’re virtually everywhere.

The D’Amelio sisters have become ubiquitous in recent years. Photo: @dixiedamelio/Instagram
The D’Amelio sisters have become ubiquitous in recent years. Photo: @dixiedamelio/Instagram

From rising to fame on the app during Covid, to becoming household names on the fashion and entertainment circuit, the D’Amelio sisters have achieved more than most people twice their age. The pair are barely in their 20s – in fact, Dixie is 22 and Charli is just 19.

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But, like many social media stars, these ladies have also found themselves embroiled in controversy since becoming famous. In one recent incident, the older D’Amelio faced backlash for saying she doesn’t want to work any more in an episode of The D’Amelio Show, per Insider. “My biggest goal professionally is probably to marry rich. Like, I really don’t want to work any more,” she said.

Dixie D’Amelio is 22-years-old. Photo: @dixiedamelio/Instagram
Dixie D’Amelio is 22-years-old. Photo: @dixiedamelio/Instagram

So, who are they exactly and how did they get here?

Charli And Dixie D’Amelio rose to fame through TikTok

TikTok influencer Charli D’Amelio first began posting lip sync videos with her sister back in 2019. Photo: @charlidamelio/Instagram
TikTok influencer Charli D’Amelio first began posting lip sync videos with her sister back in 2019. Photo: @charlidamelio/Instagram

The D’Amelio sisters are part of the ever-expanding TikTok generation. Per Forbes, the girls went viral back in 2019 and practically became overnight celebrities after posting videos of themselves lip-synching in their bedrooms in Connecticut.