Why Chinese 'Sporty Bitch' fitness blogger 'dares to say what everyone thinks'
The Chinese KOL, whose forthright comments have gained a big following, began writing after growing tired of misleading fitness and lifestyle tips
Chinese fitness and lifestyle blogger “Sporty Bitch”, who has been a vegetarian for the past two years, has gained a strong following on the mainland thanks to her sharp, honest insights – a tone, she says, is “just like my personality in real life”.
She was one of the entrepreneurs and key opinion leaders (KOL) discussing China’s booming wellness and vegan industries at this summer’s “Wellness Uncovered” M Talk held at M Glam on the Bund in Shanghai.
We spoke to Sporty Bitch to ask her about her successful blog, which has attracted a large and loyal following, and what she thinks the future holds for the industries.
What motivated you to start blogging about sports and fitness?
I’m not just a fitness blogger, but more [importantly I] bring a [sense of] lifestyle and an attitude to my readers.
I wanted to bring a real, first-person account of the challenges of losing weight, keeping fit and eating well and tell the absolute truth about what I found
I started my own WeChat [social media messaging app] account after I was sick and tired of hearing misleading, unrealistic fitness methods being promoted.
It’s impossible to lose huge amounts of weight in a limited number of days, or slim down as you wish.